英语应用文写作课件：Unit1.ppt

Unit 1出勤率（15）课堂表现(5)平时作业(20)期中小论文(20%)期末综合考试（40%）考核方式：考核方式：College English Practical WritingTeaching Content and Its Basic RequirementI.Practical Short Message(1)Notes and Bills Request For Leave, Notes Left, I.O.U and Receipts, etc.(2) Invitations (3) Posters (4) AdvertisementsII. Application Letter and its Related CorrespondenceApplications for studying abroad Job-application letter Task specifiedCommunicative as far as possibleStudy modelPractice as necessary RecycleEight basic steps to good practical writing1.Remember your ABCAccurateBrief Clear2.Be courteous and considerate (礼节周到礼节周到) eg. your esteemed order (x)3.Use appropriate tone We cannot do anything about your problem.Unfortunately we are unable to help you on this occasion.Your televisions guarantee is up, so you will have to pay for it to be fixed.Your televisions guarantee has ended, so unfortunately you must bear the cost of any repairs.I have pleasure in informing youIm pleased to tell youPlease favour us with a prompt reply.I hope to receive a prompt reply.Please revert to us soonest.I hope to hear from you soon.4.Write naturally and sincerely5.Remember the KISS principleWhat is KISS principle?Keep It Short and SimpleUse easier-to-read-wordsFor example:abrogate commencecorrespond with frequentlylocateterminateutilizationIt is better to use short and plain words than long or academic ones. cancelstartwrite tooftenfindenduseFor example:at the present time Now /today / this year first and foremost firstin an angry way angrilyDo not use a long or elaborate, complicated phrase when a short one or a single vigorous word will do the job.last but not leastlastOver and over(again)repeatedlymake a purchase buyI should be glad if you wouldplease in view of the fact that as, becausein the event thatifin the very near futuresoonInvestigation results7-10 words 95%15-20 words 75%27Words 4%7-20 words KISSEg.We are in receipt of your letter of 12 June.Thank you for your letter of 12 June.Please be good enough to advise me.Please let me know6. Use modern terminologyI confirm my reservation of a single room on 16/7 and a double room on 17 Oct.I confirm my reservation of a single room on 16 July and a double room on 17 October.7. Be consistenta) Clear: words / sentences / tone / style b) Logical: 4-point plan (四点方案) Opening or introduction Central section （details） Conclusion (Action or response) Close: often only one sentence, but echo with the above content8. Compose CLEAR communicationsc) Empathetic : d) Accurate:e) Right:1) Make the following sentences as direct and concise as possible without losing the original meaning: I think the time has come for us to be leaving. At the point in time he was out of work. Exercise Although he had always considered his sister to be of the awkward type, he found her to be a good dancer. As they walked in the direction of home she felt as if she had never been happier. Regardless of what I say, regardless of what I do, my father is annoyed by my words and behavior. The magazines have some similar articles in what they print. Shakespeare is considered to be the greatest of all English playwrights. It is very important for a speaker to have the ability to hold the attention of the people that he or she is speaking to.1. It is time to leave.2. He was then out of work.3. Although he had always considered his sister awkward, he found her a good dancer.4. As they walked home she felt she had never been happier.Key5.Everything I say and do annoys my father.6.The magazines print similar articles.7.Shakespeare is considered the greatest English playwright.8.A speaker must be able to hold the attention of his/her listeners.。