消费者偏好分析英文版.doc

l.Consumer preference anlysisRoma ntic by nature, Italia ns prefer to live in the ope n space to create a space-broader home.That is to say that wide vision of home tend to cater to the ltalians, preference・ Thus,we will relatively attach more importance to the decelpment of the practicability and the characteristic of ample space.According to a survey, 92% of Italians show great interest in paintings hung on the wall above, therefore, walls atltalians' home are processed by nearly 100% of pure white paint processing, highlighting the wall paintings. According to this apparent preference,we will focus on the development of various kinds of picture frame products.Italians are fond of some furniture of exquisite workmanship,for instanee, the back of the sofa carved, ARM embedded small decorations are all their favorite styles. Therefore, the pursuit of our product design is to be elaborate rather than simple」n addition,our products will pay more atte ntion to the improvement of fine decorative, complicated patter ns and gorgeous style」n a word, we are willing to have brain storming for outstanding products・2. Consumer acceptance analysisTtal ians won" t feel Ion el y even i f they are 1 eft beh ind at home al one, in that the Ttalians are crazy about various kinds of exhibit!on,for instance,fashion shows, exhibition of paintings and furniture design exibition are al 1 popular in Ttaly. We can see the excel 1 ent and unique arti Stic culture di splayed by ei ther the trend of fashi on weeks or the Mi 1 an Trie rm ale new ideas- Obviously, Ttalians show special preferenee for cerami cs. As i t draw in the fol lowing picture,Italian like characteristic things including different styles of ceramic artwork so much that they own the rare precious National Museumn of ceramics. Therefore, there are many opportunities for our company to show ceramic Home Furnishing with Chinese characteristics and which fuse the European classical style. As it is universal 1 y ackonwl eged tha t the Italians' charac ter i s general ly warm and en thusiasti c. Whe n they are facing with new things, they wi11 probably accept them more rapidly.Therefore, we will seize the consumcrs" pursuit of innovative features of psychology to both promote and expand the Italian market, helping to promote the development and promotion household ceramics market.Italy's only one National Museum of Ceramics Italian Buqi Cecramic Musemn。