浅谈企业开拓海外市场的探索与经验.pdf

浅谈企业开拓海外市场的探索与经验---浙江外向型企业的国际市场开拓分析与研究摘 要改革开放30 多年以来 , 浙江省把发展外向型经济作为经济增长的重要组成部分，大力推动外向型企业的发展，积极利用地处沿海，具有港口条件等优势，在政策和资金方面给予很大的支持，从而使外向型企业也得到了快速发展然而在我省外向型企业快速发展的同时，在开拓国际市场的道路上遇到了一系列的问题，如风险规避方面的问题，贸易壁垒方面的问题，出口产品品种比较单一，优势产品的技术含量普遍不高，出口产品的定位较低和高新技术产业较少等本文通过对我省外向型企业在国际市场开拓的分析，使我省外向型企业在开拓国际市场时能制定各种应对措施和策略，来应对其他国家的政策和法规，以避免其盲目投资所导致的不必要损失，同时加快我省外向型企业的国际市场开拓步伐关键词：外向型企业，浙江，国际市场开拓，国际竞争力The Analysis of International Market Expansion Strategy in Zhejiang's Export-oriented Enterprises ABSTRACTSince the reform and opening up 30 years, the development of export-oriented economy in zhejiang province as an important part of economic growth and promote the development of export-oriented enterprises and actively use in coastal port condition, has advantages in the policy and financial aspects of the great support, thereby export-oriented enterprises also get a rapid development. But in our export-oriented enterprise developing fast, develop international market in the road to a series of problems, such as risk issues, barriers to trade issues, export products compare onefold, the technology of products are generally not high, low export product positioning and high-tech less etc. Based on our export-oriented enterprises in the international market development, make our export-oriented enterprises in developing international market to develop various measures and strategies to deal with other countries policies and regulations, in order to avoid the blindness of unnecessary losses caused by the investment, and speed up the export-oriented enterprises in international market development pace. Key words ： export-oriented enterprises, Zhejiang, international market expansion, international competence 目录摘 要 .................................................................................................................................... IABSTRACT .......................................................................................... 错误！未定义书签。

1 引 言............................................................................................................................... 1 1.1研究背景 .................................................................................................................. 1 1.2研究意义 .................................................................................................................. 1 2 浙江省外向型企业开拓国际市场的基本状况分析...................................... 3 2.1当前我省外向型企业的发展状况.......................................................................... 3 2.2当前我省外向型企业存在的主要问题.................................................................. 4 2.2.1 产品技术含量有限 ........................................................................................... 4 2.2.2 高素质国际化人才短缺 ................................................................................... 4 2.2.3 跨国经营规模较小，抗风险能力不强 ........................................................... 4 2.2.4 跨国经营的盲目性 ........................................................................................... 4 3 浙江外向型企业开拓国际市场的必要性和可操作性分析.......................... 5 3.1浙江外向型企业开拓国际市场的必要性分析...................................................... 5 3.1.1 经济全球化的趋势 ........................................................................................... 5 3.1.2 有利于快速了解市场信息，提升产品竞争力 ............................................... 5 3.1.3 有利于学习和引进发达国家的先进技术 ....................................................... 5 3.1.4 有利于增加出口创汇，增加就业岗位 ........................................................... 5 3.1.5 有利于提高企业内部的科学管理水平 ........................................................... 5 3.2 浙江外向型企业开拓国际市场的可操作性分析 ............................................... 5 3.2.1 加入 WTO 后的效应 ........................................................................................... 6 3.2.2 利用自身优势不断发展 ................................................................................... 6 3.2.3 技术创新促进外向型企业的发展 ................................................................... 6 3.2.4 企业具备了国际竞争力 ................................................................................... 6 4 万向集团的实事分析 ................................................................................................ 7 4.1万向集团的发展过程 .............................................................................................. 7 4.2万向的成功经验 ...................................................................................................... 7 4.2.1 在发达国家开设工厂或者建立技术研发中心 ................................................ 8 4.2.2 引进和培养高素质的国际化人才 ................................................................... 8 5 结 论.............................................................................................................................. 10 致 谢 ................................................................................................. 错误！未定义书签。

参考文献 .......................................................................................................................... 12 西京学院学士学位论文2 1 引 言1.1 研究背景改革开放 30多年以来，浙江一直把发展外向型经济作为经济增长的重要。