财务管理专业,,互联网企业并购财务风险与防范.docx

财务管理专业,,互联网企业并购财务风险与防范　 互联网企业并购财务风险与防范　摘 摘　要 互联网行业在经过了快速得发展整合期后，并购为企业带来的效益、价值等自不待言，不过也存在肯定的弊端，本文对互联网企业并购财务风险与防范为题进行探究文章首先概述了相关的理论，并对互联网企业并购前期、中期、后期的财务风险进行具体探究，同时选取近年来互联网企业并购中的典型案例---阿里巴巴网络技术有限公司并购高德软件有限公司为例，进行论证，并提出了相应的对策本文的探讨对企业并购活动有肯定知道作用，有助于其规避风险　关键词：互联网企业，企业并购，财务风险防范，阿里巴巴，高德软件　 Financial risk and prevention of merger and acquisition of Internet enterprises　 Abstract After the rapid development and integration period of the Internet industry, the benefits and value brought by mergers and acquisitions for the company are obvious. However, there are also certain drawbacks. This article explores the issue of Internet company M&A financial risk and prevention. The article first outlined relevant theories and explored the financial risks in the early, mid and late stages of the mergers and acquisitions of Internet companies. At the same time, it selected the typical case of mergers and acquisitions of Internet companies in recent years --- A, Ltd., acquired Gaode Software. For example, the company conducts demonstrations and proposes corresponding countermeasures. The research in this paper has a certain knowledge of corporate mergers and acquisitions and helps them to avoid risks. Key words: Internet companies, mergers and acquisitions, financial risk prevention, Alibaba, GAD map　 目 目　录 录　一、绪论 ............................................................................................................................ 1 （一）探讨背景与意义 ............................................................................................ 1 （二）国内外探讨综述 ............................................................................................ 1 二、相关概念界定及理论基础 ........................................................................................ 3 （一）互联网企业并购与并购财务风险 ................................................................ 3 1.企业并购概述 ................................................................................................. 3 2.企业并购财务风险 ......................................................................................... 3 （二）信息不对称理论与并购整合风险 ................................................................ 3 三、互联网企业并购财务风险分析 ................................................................................ 4 （一）互联网企业并购的现状 ................................................................................ 4 （二）互联网企业并购风险表现 ............................................................................ 5 1.并购前的财务风险表现 ................................................................................. 5 2.并购中财务风险及表现 ................................................................................. 6 3.并购后的整合财务风险的表现 ..................................................................... 7 四、阿里巴巴并购高德软件的案例分析及启示 ............................................................ 8 （一）并购企业背景介绍 ........................................................................................ 8 1.阿里巴巴公司简介 ......................................................................................... 8 2.高德软件公司简介 ......................................................................................... 9 （二）　并购背景及动机 ........................................................................................ 10 （三）并购风险分析 .............................................................................................. 11 1.并购前风险 ................................................................................................... 11 2.并购中风险 ................................................................................................... 11 3..并购后风险 .................................................................................................. 11 五、互联网企业并购财务风险的防范对策 .................................................................. 12 （一）并购前的财务风险的防范 .......................................................................... 12 1.信息不对称风险的防范 ............................................................................... 12 2.企业价值评估风险的防范 ........................................................................... 13 3.资金流淌性风险的防范 ............................................................................... 13　 （二）并购中财务风险的防范 .............................................................................. 13 （三）并购后整合财务风险的防范 ...................................................................... 14 1.人力资源整合风险的防范 ........................................................................... 14 2.财务资源整合风险的防范 ........................................................................... 14 3.业务资源整合风险的防范 ........................................................................... 14 参考文献 .......................................................................................................................... 15　1　论 一、绪论 （一）探讨背景 与意义 从 19 世纪以来，世界主要发生了 6 次并购的浪潮，现如今，我国已处于第 6 次的并购浪潮中，并购交易量由2022年的2692例上升至2022年的3105例，同比增长15.34%。

2022 年互联网企业并购的案例桩数占总并购数量的比例高于其他类型的企业，总计有378 例并购，占比 12.2%因此，在互联网企业并购的大浪潮中，互联网企业渐渐变更原有的嬉戏规则，纷纷抢占市场先机，抢夺目标客户，新一轮的互联网企业整合也即将起先。