克伦克《管理信息系统（第7版）》英文版教学课件kroenke_emis7e_inppt07.pptx

Organizations and Information SystemsChapter 77-2“How Much Money Does a System Own?C o p y r ig h t 2 0 1 7 P e a r s o n E du c at i o n,In c.Who do we sell PRIDE to,and how do we induce them to buy?Doctors?Care about medicine and operations,some care about costsNot focused on exerciseInsurance companies?Exercise doesnt prevent diseaseWhen you get in good shape,you last longer,and their care expenses increase7-3Who Will Pay?C o p y r ig h t 2 0 1 7 P e a r s o n E du c at i o n,In c.Health clubsEmployersSelling ad space to health clubs and manufacturersSocial mediadrivenCan PRIDE support 10,000 people spinning at the same time?How to monetize PRIDE?Needs a revenue model7-4Study QuestionsC o p y r ig h t 2 0 1 7 P e a r s o n E du c at i o n,In c.Q1:How do information systems vary by scope?Q2:How do enterprise systems solve the problems of departmental silos?Q3:How Do CRM,ERP,and EAI support enterprise systems?Q4:How do inter-enterprise IS solve the problems of enterprise silos?How does the knowledge in this chapter help you?7-5Q1:How Do Information Systems Vary by Scope?C o p y r ig h t 2 0 1 7 P e a r s o n E du c at i o n,In c.7-6Q2:How Do Enterprise Systems Solve the Problems of Departmental Silos?C o p y r ig h t 2 0 1 7 P e a r s o n E du c at i o n,In c.7-7Information Silos as DriversC o p y r ig h t 2 0 1 7 P e a r s o n E du c at i o n,In c.Integrate data into single databaseRevise applicationsAllow isolation,manage to avoid problems7-8Some of the Departments Involved in Patient DischargeC o p y r ig h t 2 0 1 7 P e a r s o n E du c at i o n,In c.7-9Business Process ReengineeringC o p y r ig h t 2 0 1 7 P e a r s o n E du c at i o n,In c.Enterprise systems enabled creation of more efficient or more effective processesHow can processes be improved?Change process structureChange process resourcesChange both7-10Business Process Reengineering(contd)C o p y r ig h t 2 0 1 7 P e a r s o n E du c at i o n,In c.Integrated data,enterprise systems create stronger,faster,more effective linkages in value chainsDifficult,slow,exceedingly expensiveKey personnel determine how best to use new technologyRequires high-level and expensive skills,and considerable time7-11Q3:How Do CRM,ERP,and EAI Support Enterprise Systems?C o p y r ig h t 2 0 1 7 P e a r s o n E du c at i o n,In c.Inherent processes Predesigned procedures for using software productsBased on“industry best practices”Customer relationship management(CRM)Enterprise resource planning(ERP)Enterprise application integration(EAI)7-12Customer Relationship Management(CRM)C o p y r ig h t 2 0 1 7 P e a r s o n E du c at i o n,In c.Suite of applications,database,and set of inherent processesManage all interactions with customer through four phases of customer life cycle1.Marketing2.Customer acquisition3.Relationship management 4.Loss/churnSupports customer-centric organization7-13Customer Life CycleC o p y r ig h t 2 0 1 7 P e a r s o n E du c at i o n,In c.7-14CRM ApplicationsC o p y r ig h t 2 0 1 7 P e a r s o n E du c at i o n,In c.7-15ERP ApplicationsC o p y r ig h t 2 0 1 7 P e a r s o n E du c at i o n,In c.Primary purpose integration7-16Purpose of ERP SystemsC o p y r ig h t 2 0 1 7 P e a r s o n E du c at i o n,In c.Suite of applications,database,and inherent processes Consolidates business operations into a single,consistent computing platformCRM plus accounting,manufacturing,inventory,and human resources applicationsSAP offers industry-specific customize packages7-17Enterprise Application Integration(EAI)C o p y r ig h t 2 0 1 7 P e a r s o n E du c at i o n,In c.Connects system“islands”Enables communicating and sharing dataProvides integrated informationProvides integrated layer on top of existing systems while leaving functional applications“as is”Enables less expensive,gradual move to ERP7-18Design and Implementation for the Five EAI ComponentsC o p y r ig h t 2 0 1 7 P e a r s o n E du c at i o n,In c.Virtual Integrated Database7-19What Are the Challenges of Implementing and Upgrading Enterprise Information Systems?C o p y r ig h t 2 0 1 7 P e a r s o n E du c at i o n,In c.Collaborative managementNo clear boss Requirements gapsFeatures and functions of complex,not easy to identifyWhat to do?Adapt or alter?Transition problemsCareful planning,substantial training,senior management involvement Employee resistance(Expect it)New technology7-20What Are the Challenges of Implementing and Upgrading Enterprise Information Systems?C o p y r ig h t 2 0 1 7 P e a r s o n E du c at i o n,In c.Employee resistanceChange requires effort and engenders fearThreat to self-efficaciesExtra inducements needed New technologyThe Cloud,mobile technologyPose risks and potential outside control of organization resources7-21 So What?Workflow ProblemsC o p y r ig h t 2 0 1 7 P e a r s o n E du c at i o n,In c.“Most IT problems are workflow problems,not software problems”Who fixes a workflow problem?Someone with knowledge of business processesNeed knowledgeable business peopl。