商务英语之企业文化（中英）.doc

商务英语】企业文化(中英)升职？跳槽？加薪？英语口语很重要！！！史上最牛英语口语学习法：躺在家里练口语，全程外教一对一，三个月畅谈无阻！太平洋英语，免费体验全部外教一对一课程： 1.Corporate Culture 企业文化（企业个性，形成于企业生产经营实践之中，为全体员工所认同并且遵守的、带有本组织特点的使命总之精神价值观和经营理念，以及这些理念在生产经营实践、管理制度、员工行为方式和企业对外形象的体现的总和为企业灵魂，推动其发展动力有有形与无形之分v The personality of an organization（warm, aggressive, friendly, open, innovative, conservative, and so on.）v Guides how employees think, act and feelis a broad term used to define the unique personality or character of a particular company or organization, and includes such elements as core values（核心价值观） and beliefs, corporate ethics, and rules of behavior.2.Functions of Corporate Culture企业文化的主要功能Three key functions are:v Provide a sense of identity for members.导向功能：对每个员工价值取向及行为取向的导向功能v Generate commitment to the organization’s mission.凝聚功能：一种价值观被员工所认同后产生巨大的向心力和凝聚力。

v Clarify and reinforce standards of behavior. 约束功能：软约束产生于企业文化的氛围、群体行为准则和道德规范3.Culture as the Organization’s Personality作为企业个性的文化1） Risk Taking Personalities喜欢冒险个性： Organizations encourage employees to take risks. （Virgin Group）2） Attention to Detail Personalities注重细节个性：Organizations focus attention on the details of the organization where they have made quality their driving themes.3） Outcome Oriented Personalities注重结果的个性：Organizations focus on results in certain aspects of their business.（Customer services）4） People Orientation Personalities以人为本的个性：Organizations treat employees as “family”.5） Team Orientation Personalities注重团队的个性：Organizations shape their cultures around the team concept.6） Aggressive Personalities积极进取的个性：Organizations value aggressiveness as a major part of the way that business is done.7） Nonstable Personalities不求稳的个性：Companies emphasize growth could be identified as having nonstable Personalities.4．Different Corporate Cultures 不同的企业文化：企业文化的本质是企业员工共同尊重的核心价值标准。

不同企业有不同核心价值标准At the root of any organization’s culture is a set of core characteristics that illustrate the essential ways in which the cultures of organizations differ from one other.v Sensitivity to the needs of customers and employees.重视顾客和员工需要的价值观v Interest in having employees generates new ideas.致力于激发员工创造性思维的价值标准v Value placed in taking risks.重视冒险精神的价值标准v Openness of available communication optionsv Friendliness and congeniality of employees towards one another.v Value placed on people in the organization.5.Creation of Corporate Culture企业文化的创建1） Company Founders企业创造者 The founders play a key role in hiring initial staff, their attributes and values are readily transmitted to new employees.2） Experience with the General Business and Industry Environment企业外部环境与体验 Organizational culture often develops out of an organization’s experience with the general business and industry external environment.3） Contact with others企业内部群体与个人间的联系The shaping of the organization based on how it develops out of contract between groups and individuals within an organization.6. Influence of Corporate Culture on Climate and Management Practice企业文化对企业氛围以及企业管理行为的影响。

企业文化是企业经营的核心，在企业管理中是旗帜，是航标，指引着企业正确的发展方向v Organizational culture refers more specifically to the values, beliefs, and customs or norms of an organization. It can be summarized as the firm’s organizational philosophy.v Organizational climate refers to the general atmosphere of an organization.企业文化与企业氛围的不同：文化为企业注重的价值；氛围为企业成员的体验企业文化与管理行为的不同：文化是企业管理行为的核心要素，注重气氛的营造；管理行为则不断加强这种气氛编制的指导思想是以工程的“质量、进度、安全”为核心，在组织机构、施工措施、安全生产上进行了组织落实，本技术文件将作为今后指导施工生产的依据该工程将列为我公司昆山地区的重点工程，实行以合同工期为目标的项目法施工，全面履行工程合同，保竣工、保质量、保后期服务。