高中英语必修4Unit 1 Advertising-Useful Expressions 教案.doc

Unit 1 Advertising-Useful ExpressionsⅠ基础短语1. 与…相似… be similar to 2. 说出完全的真相 tell the complete truth3. 关于广告的调查研究 do some research on advertisements4. 与…分享… share …with …5. 劝导性语言 persuasive language 6. 鼓励人们购买产品 encourage people to buy a product7. 相信某种理念 believe in an idea8. 商业广告 commercial advisements9. 公益广告 public service advertisements10. 支付 pay for 11. 推销某种产品或服务promote a product or service12. 免费 for free 13. 为…计划或设计 be intended for \to do 14. 影响到公众利益 affect public welfare15. 保护某人免受… protect sb from doing 16. 意识到 be aware of 17. 以……为豪 be proud of 18. 把…联系起来 connect A to/with/and B 19. 上…当，受…骗 fall for 20. 欺骗，捉弄 play tricks on 21. 引人注目、别出心裁的图象 attractive and original images22. 服务大众 serve the public23. 过更好的生活 lead better lives24. 全国公益广告宣传活动a nationwide public service advertising campaign25. 处理 deal with 26. 自杀 commit suicide 27. 接受建议 follow the advice 28. 应该做某事 be supposed to 29. 让每个孩子都上学 school every child30. 向某人提供 offer sb sth31. 对……满意 be satisfied with 32. 诱使某人做某事trick sb into doing 33. 远离毒品 keep away from drugs 34. 劝某人做某事persuade sb into doing35. 收集信息 collect /gather information 36. 高质量的 be of high quality 37. 向…提出 present sth to sb 38. 教育人们 educate people 39. 反复地 over and over again40. 达到特定的目标受众 reach a particular audience 41. 脑海里有一个清晰的广告目标和目标受众have a clear goal and target audience in mind42. 确定你的目标受众 determine your audience 43. 吸引 appeal to 44. 对…关心 be concerned with45. 传达 get across 46. 组织，汇集put together 47. 为了… in order to 48. 邀请某人做某事 invite sb to do sth Ⅱ扩展短语1. 吸毒 take drugs2. 出售 be on sale3. 劝某人不要做某事 persuade sb out of doing 4. （数量，程度等）达到 up to 5. 数码相机 a digital camera 6. 拍下难忘的那些时刻 snap those unforgettable moments 7. 更新包装 update the packaging 8. 吸引顾客 attract customers 9. 吸引某人的注意 attract one’s attention10. 建议某人做某事 advise sb to do sth 11. 向某人解释 explain sth to sb 12. 警告某人某事 warn sb of sth 13. 提醒某人某事 remind sb of sth 14. 得出一个结论 come to a conclusion 15. 交上来 hand in 16. 增加人们的知识 increase people’s knowledge 17. 引人注目的标题 eye-catching headings18. 丰富的想象 rich imagination 19. 向某人推荐某事 recommend sth to sb 20. 有不好的影响 have harmful effectsⅢ 句型结构1. We are so used to them that we often do not even realize how many we see and hear in a day.2. Not all ads play tricks on us though..3. All it says is that it fights it and that is not the same thing in all.4. It is important to try to appeal to the way the audience will react.5. It is time to decide what you want the audience to know or think about.。