贝发beifa品牌释义(中英文).doc

BEIFAThe inspiration for creating the symbol of Beifa comes from Taichi philosophy and traditional Taoism. The chosen colors are red, white and blue Rooted in Taichi the symbol underlines Beifa’s position, and intent to continue to play a leading role in the market. The round shape signifies and projects Beifa as an international company.It also projects the transformation and development of Beifa. It emphasizes an unlimited and continues spirit. The colors red and blue are positioned top and bottom, express Beifa’s attitude of cooperation, reciprocity and benefit.The white space between red and blue represents the connection and link. Beifa leads the supply chain integration and is a world-wide supplier.World connections and interrelationships are thus brought together. Red, white and blue also represents the harmony of Beifa, and the platform of culture interconnection and extension. The eclectic choice of colors and components emphasize the harmonious corporate culture, and how the company cares about humanity and society. 企业图形标识由中国道家的太极标志中得到灵感，演化而来。

太极所阐述的是宇宙从无极 到太极，以致 万物化生的过程贝发的企业标识由红、白、蓝三部分组成，彼此相辅相成，互不可分 源自太极，代表贝发立足中国，代表中国的坚定决心； 圆型的结构代表贝发的国际化与全 球化，同时也 代表贝发的传承与发展，一种无极限和永续的精神；红蓝两色首尾相接，代表贝发平等合 作，携手共赢 的态度；红蓝两色之间镂空的白色代表一种联系和链接， 贝发是供应链整合的代表，是全 球服务商 世间万物一生二，二生三，三生万物，红、白、蓝三色代表贝发的融合与发展，是东西方 理念与文化的 贯通与拓展；兼容并蓄的颜色和各组成部分也代表贝发和谐的企业文化与追求，对人文和 社会的关爱. Signifies energy and innovation, from small to big, from internal to external. Moving forward is the core and culture of our industry. The white space strengthens the feeling from within.Signifies modesty and professionalism. The concern of Beifa and its leadership and status in the industry. The white space signifies motivation from top to bottom.We chose the red color for the Beifa Logotype to signify its prosperous stationery business. It is the extension of our company culture and the business responsibility of Beifa.The font selection is an elaboration of a well known typeface. It projects steadiness and solidity. It underlines Beifa’s position as an international, reliable and trustworthy company.The strokes and letters are straight and rounded. It projects Beifa as a provider of one-step, efficient, swift and flexible stationery supplies. It also represents the notion that Beifa serving its clients with mutual benefits. Overall it makes Beifa look more generous and harmonious. 象征活力及创新，从小到大，由内而外，永远向前的步伐，这是文化事业的核心 中间镂空的白色从里到外增加动感，给人以空间感，象征无极限和推动力 象征稳重与专业，代表贝发的专注，在业内的领导力和地位 中间镂空的白色自下而上，象征源源不断的推动力 企业名选择红色意喻红红火火的文具事业，是文化之火的延续，也是贝发的企业责任 字体选择是从专业字体中演变修改而来。

给人稳固的感觉，代表贝发是一家专业的国际化 公司，可靠且 值得信赖 字母的笔画平直而不锋利，表示贝发提供的一站式文具供应服务，快捷高效，但是又具有 相当的灵活 性也代表贝发兼具的内敛和含蓄，由我为你，携手共赢的态度所有在细部的处理使整 个企业名称部 分看上去更加大气，和谐，也代表一种和谐A+Today businessmen face heavy work and various pressures. “A Plus” provides a more efficient range with swift services and offices appliances, to help relieve some of the pressures and achieve financial success. Achieve more approval, and gain confidence and respect.There are too many choices of office products in the market today, confusing and of bad quality. It creates dissatisfaction and wear and tear. “A Plus” provides a more comprehensive range, and steady supply with full scale stationery support to satisfy demands of businessmen in the quickest time.A means the top, to be first. It represents the desired target and expectation for success of everyone in society. It promises that “A Plus” will provide the most comprehensive range of high level office products. The “A Plus” range will promise to enhance office efficiency and help businessmen achieve success.“+” signifies an insatiable spirit of aggressiveness. It is a kind of continuos attitude and pursuit of aggressiveness and innovative motivation and development. It prompts “A Plus” to continue to seek greater perfection; bring forth fresh ideas, provide more convenient and practical office products.These products will give you benefits and thus experience more satisfaction! 现代商务人士每天面临繁忙的工作和各方面的压力，A Plus提供最快速，最高效，品质最 好的办公系列产 品来帮助他们面对挑战，赢得胜利！并由此得到更多的肯定，自信和尊重！ 目前市场上的办公产品种类繁多、杂乱，质量较差，损耗非常快！A Plus是更全面，更稳 定的文具供应 商，不仅满足于够提供全品类的办公产品支持，并且能够在最快最短的时间内满足商务人 士所需！ “A” 意味着第一，代表着职场中的每个人都渴望成功，追求成功的目标和期望，也象征 着“A Plus”将 提供最全面，最佳品质的办公产品！并且将始终致力于提高办公效率和帮助办公人士取得 成功！ “+”象征着永不满足的进取精神，一种持续不断，永续的进取态度和追求无限延伸、拓展 的创新动力！ 这将推动“A Plus”品牌精益求精，推陈出新，提供更方便，更实用的办公产品。

而这些 产品也将 使“你”获益良多，得到更多的体验，取得产品使用之外的满足！WHIMZBrand story: The meaning behind the word WmZ is ‘unexpected fantasy” Children are always energetic and natural without any constraints. Countless strange ideas emanate from their minds every day. They are fearless and surprising.They are curious about the world, and think and keep discovering all the time. Ideas flash into their minds and prompt them to create their own world. WmZ provide the tools for children. It will help them express their ideas, realize their imagination and create a world which belongs exclusively to them.WmZ represents the best, most active and lively image of children. It signifies th。