非文学翻译中英食品说明书.ppt

The Translation of Food Instruction,食品说明书翻译 Group Three,分工,Part One: 定义，内容结构，词汇特点 刘昌厚 孟祥雯 Part Two: 文本类型、功能 潘静静 严欢 Part Three:翻译原则及策略 张振波 朱科威 Part Four: 翻译方法 刘柔廷 汪丽娟 Part Five: 注意事项及总结 陈礼吉 王爽,I.,definition,contents,syntactic features,Foodstuff Instruction,定义： 一种常见的说明文，是生产者向消费者全面、明确地介绍产品名称、用途、性质、性能、原理、构造、规格、使用方法、保养维护、注意事项等内容而写的准确、简明的文字材料食品说明书,,,,,,,,食品基本信息,食品内容成分,,食用储存方法,相关资质证明,,生产厂商信息,Contents of Foodstuff Instructions：,食品名称(Food) Name 成分/配料Ingredients 功能Functions 营养成分Nutrition Information 储存指南：Storage Instructions 适宜人群Targeting Group 用法 Usage 规格 Specifications,,保质期Durability/Preservation/Shelf life 生产日期 Production Date:（On the seal） 净含量 Net Content /Net Weight 产品标准号 Standard Code/ Executive Standard No. 生产商 Producer 生产许可号 Produce Licence No. 产地 Place of Origin 邮编 ZIP/Postcode TEL 电子邮件 E-mail,,特点及作用,特点 （一）目的性 （二）科学性 （三）条理性 （四）通俗性 （五）实用性,作用： （一）宣传产品，指导消费 （二）扩大消息，促进消费 （三）传播知识，创造品牌,Lexical Features 词汇特点,一、固定性： 相关技术术语在同一行业中是固定的，约定俗成。

二、专业性： 相关技术术语是某一专业领域中特有的词汇术语所具有的专业特性Syntactic Features,大量使用祈使句：特别是在其指示说明部分频繁使用祈使句，且大多省略主语 Liangban rice noodles: noodles into boiling water will soak in 3-4 minutes after the loose with cold water too cold, joined at the Liangban seasonings to food, unique flavor. [凉拌米粉]：将米粉放入开水中浸泡3-4分钟，松散后用冷开水过冷，加入随意的凉拌佐料拌匀即可食用，风味独特在语态上，中文食品说明书一般使用主动语态，而英文食品说明书中多用被动语态类似（原料）is/are selected from的句型则经常出现在英文的说明书中句子结构、时态简单： 食品说明书讲究言简意赅、通俗易懂，避免繁杂冗长II.,Text Functions and types of Foodstuff Instruction,,,,Text Functions and texts of Foodstuff Instruction,Peter Newmark divdides the functions of language into 3 major types: informative，vocative， expressive. Accordingly, texts can be divided into 3 types: the informative text , the vocative and expressive text.,,The informative text includes reported ideas or theories. 精选优质的鸡蛋、牛奶和小麦，令蛋黄派中富 蛋白质； 松软香甜的蛋糕裹住新鲜的蛋黄夹心口感柔软细腻. High-quality eggs, milk and wheat were selected to make the pie in rich protein; Soft sweet cake wrapped in fresh egg yolk give you soft and delicate taste.,,The vocative text includes instructions, publicity, propaganda, persuasive writing (requests, cases, theses), possibly popular fiction, whose purpose is to sell the book/ entertain the reader.,,绿箭口香糖,含百分之百天然薄荷,使你口气清新自然!,Green Arrow gum, containing one hundred percent natural mint, makes you breath fresh and clean!,As Newmark explains, few texts are purely expressive, informative or vocative, and most include all three functions, with an emphasis on one of the three. Before identification of the text type, all functions of foodstuff instruction are analyzed and described. Based on analysis of the communicative purposes and discourse strategies, it could be seen that foodstuff instruction has the following three functions:,,(1) informative function: providing information of the foodstuff;,(2) vocative function: stimulating readers to purchase the product as expected;,(3) aesthetic function: creating a sense of beauty to please readers.,Informative Function,,,provide consumers with basic information of the exact nature and characteristics of the foodstuff,,name and brand of the product,weight or volume,a list of ingredients, nutritional information,name and physical address of the manufacture/ distributor,,Informative Function 信息功能,,,重庆芝麻杆───本品选用糯米、大米、芝麻、 植物油精制而成。

香甜不腻，酥脆爽口，曾多次荣获大奖，并已列为重庆 特产之一 Chongqing Sesame Candies──We chose sticky rice, rice，sesam, vegetable oil as its main materials. The sesame candies are sweet but not greasy, crispy, tasty and refreshing. It has won many prizes and has been listed one of specialities of Chongqing City.,,Vocative Function,The foodstuff instructional text functions as marketing tool to persuade a large group of people known as the target audience to buy the foodstuff step by step. First , to attract the potential purchaser’s attention, then through introducing the foodstuff, the text increasingly arouse reader’s interest and stimulate their purchase desire by highlighting foodstuff history or origin, service rationale of the foodstuff or the manufacturer, as well as the distinguishing features and value of the foodstuff.,,Vocative Function,The foodstuff instructional text functions as marketing tool to persuade a large group of people known as the target audience to buy the foodstuff step by step. First , to attract the potential purchaser’s attention, then through introducing the foodstuff, the text increasingly arouse reader’s interest and stimulate their purchase desire by highlighting foodstuff history or origin, service rationale of the foodstuff or the manufacturer, as well as the distinguishing features and value of the foodstuff.,它保持了酱香浓郁，典雅细致，协调丰满，回味悠长等贵州茅台的特点。

It possesses unique style and flavor and is an extremely enjoyable drink.,,,,to purchase the foodstuff,,proper language and structure,,,,principle of vitality, health, happiness and goodness,,Aesthetic Function,,,please the senses of the consumer,,,,actual or imagined sound,actual or imagined sound often。