赞助融资评估翻译.doc

赞助评估翻译Hometown Sponsor Evaluation Service (HISES)NAME OF EVENT: DATES OF EVENT: TOTAL ATTENDANCE: MARKETING MATERIALS (IF NOT APPROPRIATE TO YOUR EVENT, JUSTWRITE “NA" IN THE APPROPRIATE PLACE):■ Radio (list quantity, type一:60, :30, :10, station[s])■ Television (same as above)■ Newspaper (name of newspaper[s] , number of ads , size of ads ,frequency , other benefits [advertorial],program book, etc. ] circulation)■ Magazine (name of newspaper[s], number of ads, size of ads? frequency, other ben efits, circulati on)■ In ternet (site, how, many lin ks, hoe many hits total, etc)■ Brochures (quantity, size, distribution channels )■ Posters (quantity, size, distribution, length of time they are up , daily traffic by those posters)■ Flyers (quantity, size, where distributed, how distributed)Figure 12-2Sample Evaluation Form■ Horizontal banners (size, location, number of days hanging, daily traffic count)■ Vertical banners (same as above)■ Payroll stuffers (quantity, size distribution channels)■ Bag stuffers (quantity, size, distribution channels)■ Bill inserts (quantity, size, distribution channels)LIST OTHER MARKETING ELEMENTS HERE SPECIFIC TO YOUR EVENT■ Logo exposure on (Please be very precisein describing the market!ng vehicle, the quantity , and the number of people who were exposed to it.)■■■ON-SITE BENEFITS (IF NOT APPROPRIATE TO YOUR EVENT； JUSTWRITE “NA"IN THE APPROPRIATE PLACE):■ On・ site sign age (how many, where, size)■ Sampling opportunities (booth size, number sampled)■ Product sales (booth size)■ Tickets (quantity printed , sponsor exposure)■ Audio announcements ( quantity」ength )LIST OTHER ON-SITE ELEMENTS SPECIFIC TO YOUR EVENT■■■Figure 12-2 (Contin ued)赞助馈（如果不适合您的活动，请在合适的位置写“NA”）■入场券（付费/内部活动：数量、零售价格）■ VIP削减（数量）■ VIP接待（限定——酒店，机票，餐饮，等等・）■ 优先观赏（免费的活动 _有多少?）请您列举出活动的其他回馈项目其他利益（请列举出之前没有包含的任意项目）零售商伙伴利益（纸袋填充物，纸袋宣传，店内演讲，每周的传单，等等•—数量，尺寸,分发渠道）所提供的赞助金额■ 名称：$ ■ 赠送：$ 来源••艾伦咨询股份有限公司Figure 12-2[Continued]Pontiac-GMCSponsor Benefits ReportTELEVISIONPUBLICITY■ In clusi on within the "Ya Gotta Regatta" Preview Show airing on KDKA・TV2,Friday July 26, 2002 ,at 7:30 p.m■ 1:05 Feature segment including an interview with Pontiac-GMCsRegional Division Marketing Manager; John Konkel.Ad Value: $2,400.00Publicity Value: $12,000.00■ Pontiac-GMC banner inclusion within a 6:35 segment in the "Roar Before theThunder" Preview Show airing on WCWB WB22 on Sunday, July 28, 2002, at10:30 p.m.Ad Value: $2,600.00Publicity Value: $13,000.00■ Pontiac-GMC Balloon inclusion within the 2:31 WPXI-TV 5:00p.m. NewsBroadcast Clip airing on June 20, 2002.Ad Value: $3,750.00Publicity Value: $18,750.00■ GMC Banner inclusion within the 2:51 WPGH-TV 10:00 p.m. News BroadcastClip airing on June 20, 2002Ad Value: $2,400.00Publicity Value: $12,000.00■ GMC Banner inclusion within the3:40 WPGH-TV 10:00 p.m. News BroadcastClip airing on July 31, 2002Ad Value: $3,000.00Publicity Value: $15, 00.00■ Pontiac-GMC banner inclusion within the 4:18 KDKA-TV 6:00 .m. NewsBroadcast Clip airing on August 1, 2002.Ad Value: $10,940.00Publicity Value: $54,700.00■ GMC Banner inclusion within the2:16 WPGH-TV 10:00 p.m. News BroadcastClip airing on August 1, 2002・Ad Value: $1,860.00Publicity Value: $9,300.00Figure 12-3Example of Sponsorship Valuation■ GMC Banner inclusion within the 3:46 WTAE-TV 11:00 p.m. News Broadcast Clip airing on August3,2002Ad Value: $14,725.00 Publicity Value: $73,625.00■ GMC Logo inclusion within the 3:44 WTAE-TV 6:00 p.m. News Broadcast Clip airing on August4,2002Ad Value: $1,495.00 Publicity Value: $7,475.00TOTAL AD VALUE: $43,170.00TOTAL PUBLICITY VALUE: $214,850,000COMMERCIALS■ 15:30 Dedicated Pontiac Fixed News Promos airing on KDKA-TV.Value: $9,695.00■ 15:30 Dedicated Pontiac Fixed News Promos airing on KDKA-TV.Value: $7,285.00■ 28:30 Dedicated Pontiac Fixed News Promos airing on KDKA-TV.Value: $10,500.■ 26:30 Dedicated GMC Rotator Promos airing on KDKA-TV.Value: $6,785.00■ 29:30 Dedicated Pontiac-GMC Promos airing on WPGH FOX53.Value: $1,360.00■ 24:30Dedicated Pontiac-GMC Promos airing on WCWB WB22.Value: $1,000.00TOTAL FIXED NEWS COMMERCIALS: 30:30TOTAL COMMERCIALS: 107:30TOTAL BONUS COMMERCIALS: 7:30TOTAL COMMERCIAL VALUE: S36,625.00PROMOS■ 20:60 Presented by Pontiac-GMC Logo-Tagged Sponsor Promos airing onKDKA-TV.Figure 12-3(Contin ued)■ 16:60 Presented by Pontiac-GMC Logo-Tagged Sponsor Promos airing on WPGHFOX53.Value: $9,990.00■ 15:60 Presented by Pontiac-GMC Logo-Tagged Sponsor Promos airing on WCWBWB22.Value: $680.00■ 167:30 Presented by Pontiac-GMC Logo-Tagged Sponsor Promos airing onKDKA-TV.Value: $76,190.00■ 65:30 Presented by Pontiac-GMC Logo-Tagged Sponsor Promos airing on WPGHFOX53.Value: $5,230.00■ 73:30 Presented by Pontiac-GMC 。