Business-plan-template全英商业计划书模板(最新编写) 修订.doc

Page 22 of 22Business plan for a new businessThe business plan consists of a narrative and several financial worksheets. The narrative template is the key to the business plan. It contains more than 150 questions divided into several sections. Omit any questions that do not apply to your type of business. When you have finished writing your first draft, you will have a collection of small essays on the various aspects of the business plan. The next stage is to edit them into a smooth-flowing narrative.The real value of creating a business plan is not in having the finished plan in your hand; rather, the value lies in the process of researching and thinking about your business in a systematic way. The act of planning helps you to think things through thoroughly, study and research if you are not sure of the facts, and look at your ideas critically. It takes time now, but will help avoid costly, perhaps disastrous, mistakes later.This business plan is a specific model suitable for high-tech businesses. Before you begin, look at the 1st section Tailoring the plan. It has tips for fine-tuning your plan to make an effective presentation to investors. If this is why you’re creating your plan, pay particular attention to your writing style. You will be judged by the quality and appearance of your work as well as by your ideas.It typically takes several weeks to complete a good plan. Most of that time is spent in researching and revising your ideas and assumptions. But this is the value of the process. So make time to do the job properly. Those who do so never regret the effort. And finally, be sure to keep detailed notes on your sources of information and on the assumptions underlying your financial data.Tailoring the planThe generic business plan presented should be modified to suit your specific type of business and the audience for which the plan is written.For raising capitalFor investorsInvestors have a different perspective. They are looking for dramatic growth, and they expect to share in the rewards:o Funds needed short-termo Funds needed in two to five years’ timeo How the company will use the funds, and what this will accomplish for growtho Estimated return on investmento Exit strategy for investors (buyback, sale or IPO)o Proportion of ownership that you will give up to investorso Milestones or conditions that you will accepto Financial reporting to be providedo Involvement of investors on the board or in managementFor type of businessHigh-tech companiesEconomic outlook for the industryWill the company have information systems in place to manage rapidly changing prices, costs and markets?Will you be on the cutting edge with your products and services?What is the status of research and development? And what is required to:o Bring product/service to market?o Keep the company competitive?How does the company:o Protect intellectual property?o Avoid technological obsolescence?o Supply necessary capital?o Retain key personnel?High-tech companies sometimes have to operate for a long time without profits and sometimes even without sales. If this fits your situation, a banker probably will not want to lend to you. Venture capitalists may invest, but your case must be very good. You must do longer-term financial forecasts to show when profit take-off is expected to occur. And your assumptions must be well documented and well argued.Business planOWNERSYour Business NameDateE-Mail WebpageTable of contents1. Executive summary 62. Introduction to the Company and its Management 72.1 Company Overview 72.2 Organisational Structure 72.3 The Management Team 72.4 Advisory Board 72.5 Proposed Management Compensation 72.6 Headcount Forecast 73. Products and Services Description 83.1 Products and Technologies Introduction 83.2 Detailed Development Plan 83.2.1 Product Roadmaps 83.2.2 Development Stages 83.3 Future Applications 84. Marketing Analysis 94.1 Market Trend 94.2 Market Segmentation 104.3 Market Gap (Unique Selling Point) 104.4 Competitive Analysis 105. Business Model 125.1 Core Competence 125.2 SWOT Analysis 125.3 Marketing Plan 125.4 Sales Forecast 145.4.1 Realistic Scenario 155.4.2 Optimistic Scenario 155.4.3 Pessimistic Scenario 156. Risk Analysis and Management 166.1 Technical Risk 166.1.1 Technology Safety 166.1.2 Product Quality 166.1.3 Delay 166.2 Competition Risk 166.3 Management of Growth 176.4 Market Risk 177. Financial Plan 187.1 Summary of Assumptions 187.1.1 Revenue 187.1.2 Direct Variable Costs 187.1.3 Fixed Asset Investment 187.1.4 Human Resources 187.1.5 Services Rendered by 3rd Party 187.1.6 Infrastructure and Operational Costs 187.1.7 Marketing 187.1.8 Tax 187.2 Break-Even Position 187.3 Projected profits 197.4 Investment and Return 197.5 Financial Statements 198. Business Feasibility and I。