World Cup Let's Talk 23112017
18页1、Football 2018Marketing Information PackSeptember 2017 2017 TCC Global NV. All rights reserved2Russia 2018 will be HUGESingaporeans are mad about footballBrazil, 2014: 2.7 million views in Singapore, even though it aired at 3 amRussia will air in prime time with the earliest games kicking off at 10 pm.The games themselves run from Jun 14 to July 15.But TCC research shows that interest starts to leap from mid May. (Google searches)And May will see the finals of the English Premier League, the FA C
2、up, The Europa League Cup and The European Champions League Cup . Singapores 4 most watched football tournaments. Football will dominate consumer attention for 2 months.It will drive supplier funding for instore events and it can propel your sales. 3Misperceptions and InsightsFootball is watched by young single menFIFA and Singtel data show 40+% of the audience was women in 2014 and this figure should increase with the better viewing time. Singtel believes families & kids will also be higher thi
3、s time)Sources: World Cup Asian Audiences, Alice Donaldson, Exponential Interactive, Mumbrella AsiaJC Decaux: world Cup 2014Its a time to push beer and salty snacks for menSingapores football fans are surprisingly upmarket, seeking quality brands and family products, some with an international element. E.g., theyre 9 times more likely to buy wine than beer and 6 times more likely to buy products for children (because of the high female element.)Promotions should focus on the teams.No, research s
4、hows the affiliations and interest lie with favourite players not favourite teams. So promotions with players can be critical. Fun licenses is the other area that historically is very successful. Conclusion: The World Cup is a broader marketing opportunity than is usually recognized and the keys are players and licenses.44 Key Trends1.Shopper affiliations lie with players and the sport in Singapore, not a national team (unlike in Europe or other areas where the local team is in the competition.)
5、 TCC has gained the rights to images of 50 of the worlds top players: all the main countries, most of the top stars. Particularly focused on EPL and Bundesliga stars, who are by the best known in Singapore. (Singtel data cited in Mumbrella Asia)2. Cards and stickers are the most popular, collectible and motivatingThe most popular collectibles today are still cards and stickers. However the demographic has changed with up to 40% of the collectors being female. 3.Digital has taken opportunities to
《World Cup Let's Talk 23112017》由会员brand_****lty_hk分享,可在线阅读,更多相关《World Cup Let's Talk 23112017》请在金锄头文库上搜索。
7-11HK PB Small Tote Bag_Shipmark for Marketing samples
LTS&MM_Key Ring_Shipmark_070424R1
Tesco Czech Polybag_mark
Organisation Chart - Conti Tai Young Sporting Goods
Mixing Ratio - Total Issuance-R1
7-11HK PB Large Tote Bag_Shipmark (Jan 28)_R0
7-11HK DM_Tote Bag_Shipmark (July 24)
7-11HK PB Large Tote Bag_Shipmark for VIP samples(Mar 03)_R0
7-11HK Kitty Staff Badge_Shipmark (Nov 14)
Pooh_MiniFrame_CashierToppersShipmark
7-11HK DM_Organizer_Shipmark (July 25)
Basic travel information
2021-04-23 Going the Distance for Yemen
lot number location on product
Footy - flikeez
World Cup Let's Talk 23112017
MPJ PPTX - Additional Slides
Day 01 TCC Show NATALIE BERG 16x9_final
Floor Plan Athens May 2008
Day 01 TCC Show DOUG RAUCH 16x9_final
2024-05-14 23页
2024-05-14 34页
2024-05-14 20页
2024-05-14 25页
2024-05-14 27页
2024-05-14 32页
2024-05-14 26页
2024-05-14 31页
2024-05-14 27页
2024-05-14 27页