report范文及批注.pdf

REPORT Report 由由 table of contents, executive summary, introduction, body, conclusion, reference 六部分组成，下面以这篇文章为例，教你如何写作一篇符合格式要求的六部分组成，下面以这篇文章为例，教你如何写作一篇符合格式要求的 report 全文统一用全文统一用 times new roman 字体，小四，字体，小四，1.5 倍行距倍行距 report 中，如果题目是假如你是某公司中，如果题目是假如你是某公司 CEO 或其他某个角色，可以使用第一人称， 如果没有这样主人翁的假设，还是不能用第 或其他某个角色，可以使用第一人称， 如果没有这样主人翁的假设，还是不能用第 1，，2 人称这点注意和人称这点注意和 essay 的区别 内容方面：内容方面： 1，， report 实践性更重一点， 少写理论， 多结合实际情况分析 对于某些实践性更重一点， 少写理论， 多结合实际情况分析 对于某些 case analysis 的的 report 来说，一定要针对客户提供的来说，一定要针对客户提供的 case 来做分析，而不是自由发挥和滥用 无关联的理论。

所有分析都必须针对 来做分析，而不是自由发挥和滥用 无关联的理论所有分析都必须针对 case 里的内容来进行里的内容来进行 2，， 数据和图表的使用很重要如果用到某公司几年内的某一项数据的变化，可以先 列数据表格，再用柱状图、馅饼图或曲线图进行直观反映 数据和图表的使用很重要如果用到某公司几年内的某一项数据的变化，可以先 列数据表格，再用柱状图、馅饼图或曲线图进行直观反映 Table of Contents 1.0 Executive Summary.3 2.0 Introduction4 3.0 Situational Analysis5 3.1 Internal Strengths and Weaknesses 5 3.1.1 Internal Strength 5 3.1.2 Internal Weaknesses 6 3.2 External Opportunities and Threats. 7 3.2.1 PESTLE analysis. 7 3.2.2 Opportunities. 9 3.2.3 Threats. 10 3.3 Competitor Analysis .11 3.4 Market Segment Analysis 13 4.0 Mission Statement16 5.0 Organisational Goals and Objectives.17 6.0 Strategies.18 6.1 Market Nichers 18 6.2 Marketing-Mix-Modification Strategy 20 7.0 ACTION PLAN21 8.0 Control and Review23 9.0 References.25 批注批注 [A1]: T，C 要大写。

居 中目录里的每一部分内容 要写上标号（如 1.0， 2.0， 3.0，3.1） ，次级标号的标题 按 2 个字符缩进（如 3.1 相 对于3.0向内缩进两个字符； 3.1.1 相对于 3.1 向内缩进 两个字符） ，以体现文章层次 批注批注 [LX2]: Report 格式和 marketing plan 的格式写法很 相似此文适用于就是 marketing plan 的 structure 有时每个 TOPIC 会对文章结 构有自己的要求，如果有要 求的，按照特殊要求来，没 有的，就按照此格式 批注批注 [LX3]: 目录做法的硬 性要求： 请使用 word 自动 生成目录功能来做目录，具 体做法请自学word程序的目 录制作或寻求朋友、同学帮 助 1.0 Executive Summary The main purpose of this report is to create a marketing plan for Beaufords hospitality organisation. The report comprises the marketing initiatives of Beaufords for the next one year, which have been created through identifying and analyzing its own strengths, weaknesses, opportunities and threats. Beaufords is a small-scale hospitality organization which offers inspiring views, mature totara trees and landscaped gardens to get away from city life. Beaufords is flexible to adapt to customer’s wants and needs, listen to customer’s opinions and discuss with their customers. Adjustments and arrangements can be made according to customer’s preference, timeframe and religious belief. Beaufords is experiencing some difficulties with their operation and management. Due to the scale of the organisation, Beaufords is facing limited space in terms of expanding establishment due to Totara park been owned by Local Council. Staff management is also a problem; there is not enough staff during dinner hour causing inconsistent service level. Seasonality is affecting Beaufords during winter where few functions were booked during each month. In order to improve those weaknesses, this marketing plan also identifies and discusses some market strategies. The main purpose of these strategies is to focus on marketing that Beaufords needs to consider in terms of how much markets and products they want to offer. 批注批注 [LX4]: 这里的 executive summary 也是每篇 report（包括 marketing plan） 必须要有的，其内容是概括 整篇 report 的主要内容，可 以分为 2-3 段来写， 写法请 一定区别于 essay 的 introduction 的写法，没有标 志性的必写词汇 批注批注 [LX5]: 这就很明确的 展示了 executive summary 的 写法，其实这也可以算做是 个标志。

这部分介绍 report 的主要内容，研究对象，研 究目的，研究意义等等一些 概括性的东西 According to the strategies, this marketing plan has designed an action plan which will specify activities implemented to achieve organisational goals. A control and review of the action plan is included to specify how activities can be controlled and measured. Introduction Beaufords is located in a quiet picturesque ground of Totara Park at Manurewa, and this organisation has an original homestead and a large private garden marquee area for wedding, conference and private function. The owner of Beaufords, John Ackloyd has bought this property about 7 years ago and renovated it into a fascinating venue for wedding and function. Beaufords offers unique dining area inside of the homestead, bar facility and a dance floor upstairs. This organisation also provides renowned buffet menus with three options and the choice of cocktail menus for informal function. The outdoor marquee dining area can cover up to 100 guests or 170 with marquee extension, while the homestead can cover 70 guests maximum. However the garden marquee is available for only summer season. The business has experienced its introduction and growth stage with its product and services. It is now in its maturity stage where it has built relationships with several customers who provide function business on fixed period. The business of Beaufords is greatly affected by seasonality, where during summer there are a lot of wedding businesses and only a few during winter. This is also because Beaufords’ most profits are made from wedding functions. Its customer’s uses its wedding service only once but have recommended them to people they know and that is how Beaufords received cont。