dukes restaurant consulting report - zen portf..docx

Prepared For:Ivan SurjanovicDMR Consulting GroupTodd Lyons, Katy Lee, Steve Widdows, Iris ZhuDukes Restaurant Consulting ReportDecember 3rd, 2010Dukes Restaurant Consulting Report 20102 | PageTABLE OF CONTENTSThank You Letter...................................................................................................................................................... 3Executive Summary .................................................................................................................................................4Introduction ................................................................................................................................................................5Situation Analysis .....................................................................................................................................................5Competition ............................................................................................................................................................6Perceptual Map .....................................................................................................................................................8External Factors....................................................................................................................................................9Internal Factors..................................................................................................................................................10SWOT Analysis....................................................................................................................................................12Problem Description.............................................................................................................................................12Management ........................................................................................................................................................12Marketing..............................................................................................................................................................13Recommendations .................................................................................................................................................13Recommendation # 1: Motivate Employees..........................................................................................13Recommendation # 2: Increase Local Marketing Efforts.................................................................15Recommendation # 3: Increase Customer Satisfaction....................................................................16Recommendation # 4: Mimic Successful Business Practices .........................................................16Action Plan ................................................................................................................................................................17Enhance Social Media Advertising.............................................................................................................17Create Novel Dining Experiences ...............................................................................................................17Reduce Excess Wine Stock ............................................................................................................................18Increase Customer Retention.......................................................................................................................18Improving HR Practices..................................................................................................................................19Evaluation Metrics .................................................................................................................................................20Simple Ranking...................................................................................................................................................20Recurring Assessment.....................................................................................................................................21Conclusion .................................................................................................................................................................22Dukes Restaurant Consulting Report 20103 | PageDMR Consultants1245 W. Broadway, Vancouver BCT: 778.888.8712 E: general@Ivan SurjanovicGeneral ManagerDukes Restaurant5698 Marine DriveWest Vancouver, BCDear Mr. Surjanovic,On behalf of everyone at DMR Consultants we would like to thank you for choosing our services in addressing your business concerns. Based on the results of our October 8, 2010 meeting we have created an action plan suited to your needs. The enclosed report is our full analysis of your business’ current situation; we have ide。