haier 海尔集团 英文版.ppt

海尔集团 Contentoutline 1 Companyprofile2 ThecompanyintroducedCEO3 Companyindustry4 Theproductsofthecompany5 HowtopromoteHaierproducts6 Themodesoftransport7 Haierwashingmachinequestionnaire 张敏 Companyprofile HaierGroupisaleadingglobalsetofhomeappliancesolutionsproviderandvirtual realfusiondistributors ThecompanywasfoundedinQingdaoin1984 Sincetheventure Haieradheretotheuserdemandasthecenteroftheinnovationsystemtodrivethesustainableandhealthydevelopmentofenterprises fromaninsolvent wasonthevergeofcollapseofthecollectivesmallplantdevelopmenttobecometheworld slargesthouseholdappliancemanufacturers On2011 HaierGroupglobalturnoverof150900000000yuan 17countriesintheworldwithmorethan80000employees Haierusersaroundtheworldmorethan100countriesandregions Inthedomainofwhitehomeappliance Haieristheworld sleadingbrandofwhitegoods HaierGroupholdsanumberofconsumerlifebrand Which accordingtothestatisticsofHaierbrand haswonforthreeconsecutiveyearstheworld slargestsalesofhouseholdappliancesbrand datasource EuromonitorInternationalEuromonitor IntheeraofInternet Haierbuildopeninnovationsystemtosupportthebrandandmarketdevelopment asof2011 hasdeclared12318patents or8350authorizedpatents cumulativereported77internationalstandardproposal ofwhich27havebeenpublishedandimplemented isChina spatentapplicationsandsubmittointernationalstandardsofthelargesthomeapplianceenterprises Intheglobaldomainofwhitehomeappliance Haierisgrowingastheindustryleaderandregulators HaierGroupCEO ZhangRuimin Shandong Laizhou asenioreconomist UniversityofScienceandTechnologyofChinamasterofbusinessadministration theHaierGrouppartysecretary thechairmanoftheboardofdirectors chiefexecutiveofficer ZhangRuiministhefounderofHaierGroup thesixteensessionoftheseventeenCPCCentralCommittee alternatemember 唐浩 On1984 ZhangRuiminfromQingdaoCity formerhomeappliancecompanymanagerastheQingdaoRefrigeratorGeneralfactory Heestablishedthe famousbrandstrategy andleadthestafftoseizeopportunity acceleratedevelopment createdfromscratch fromsmalltolarge fromweaktostrongdevelopmentofamiracle In26years HaierGrouphasgrownfromadeficitof1470000yuancollectivesmallplant becomethe2007globalturnoverof118000000000yuanofChinahomeappliancesbrand andintheworldandgainedhighreputation In2008March HaiercappedsecondtimesbyEngland FinancialTimes named China stoptenworld classbrand Haiermotto Theessenceofmanagementisnotknown butactionForever tremblingwithfear alwaystobeverycarefulattitudeAjourneyofathousandmilesbeginswithasinglestep theworldfamousbrandintheDonotdiscountthequality theservicedoesnotdiscount credit Capitalisaboat thebrandissail businessisthepeople cultureisthesoulToseektruthfromfacts istochangethemindsetproblemDaretoseektruthfromfacts istheproblemofimprovingtheideologicalrealm Haierindustry WhiteelectricproductsDigitalandpersonalproductsgroupThewholekitchenResidentialHomeappliances Astheworld slargestwhitegoodsgroup Haier sgoalistoprovideglobalconsumerstoenjoybetterlivinglifeandprovidetheperfectsolution Inordertoachievetheglobalcommitmenttoconsumers Haierwhitegroupreliesonownrefrigerator air conditioner washingmachine waterheater kitchenelectricproductssuchaswhitegoods continuouslyforconsumersaroundtheworldtocreatethenewlifeexperienceandwonderfullifestyle Whiteelectricproducts 秦超 HaierdigitalandpersonalproductsgroupHaierGrouptoimplementthebrandstrategyofglobalizationisoneofthepillarindustries Haierdigitalandpersonalproductsgrouplineacrosstheappliance computerandmobilephoneandotherfields iscurrentlytheonlytelevisionbigscreen cancoverallcomputerscreenandsmallscreenmobilephonemanufacturers BytakingthefamilyastheunitofthewebendsolutionstohelpuserstoachievetheIntelligentCloudTelevisionCenterforcomputer mobilephone homeappliances interconnectioncontrol interactive inordertobringthenovelanduniquepersonalizedvideoentertainmentintelligenthomefurnishinglifesolutions realizedtheconsumersforhighqualitylivingthedream Digitalandpersonalproductsgroup QingdaoHaiergalleyequipmentlimitedcompanyin1996Octoberstartedtodevelop putintooperationinSeptember1997 mainlyengagedinthedevelopment productionandsalesofcabinetsandintegrationofHaierhouseholdappliancesforthemarkettoprovidehigh qualitykitchenoverall investment183000000yuantobuildaworld class Asia sleadingdigitalproductionbase inthedomesticfirstproposedthe onecabinetappliances aservicestationsatisfaction salesphilosophy knownas theChinesekitchenbathroomindustryleader Thewholekitchen 陈文卿 Haierestateadheringtothe creationofresources reputationasaglobal Haierspirit throughthe productinnovation createvalue tocreateasystem strategicapproach andstrivetoachieve tampfoundation integratedinnovation speedrise developmentstrategy 2009Haierestatecontinuousimplementationoffastdevelopment hasbecomethestrongcavalcade Haierestatein2011 Chinatop100realestateenterprisethirty sixth thegrowthofTOP10second forfourconsecutiveyearswontheChineserealestateenterprises wonthe 2010ChinaestateLuleader firstname inChineserealestatebrandvaluesecondinNorthChinaarea Residential Thescopeofbusinesse。