[Infographic] 2016 Q1 global shopping cart abandonment rate（(图)2016年第一季度全球购物车放弃率）.doc

1[Infographic] 2016 Q1 global shopping cart abandonment rate(Research papers Download News) latest survey to cart abandonment marketing staff brought good news, more global regional conversion are improved. Shopping cart abandonment rate is the abandonment of goods purchased by consumers without the ratio. 2016 first quarter global shopping cart abandonment rate of 74.32%. Shopping cart abandonment rate 73.1 North America; Latin America abandonment rate 75.4%; Europe Index is 71.5%; Asia Pacific cart abandonment rate 75.9%; Africa, the Middle East, the index is 75.7%. The first quarter data emphasized: Email CTR 28.1%, ie 28.1% after clicked open an e-mail; Email click conversion rate of 27.6%, or more than a quarter of e-mail click-enable consumers to buy the abandoned merchandise; Website hits 10.4%, that is, 1/10 will be abandoned shopping carts consumers continue to buy; 2Website conversion rate hits 32.2%, or more than 32% of the site click leads to conversion; SMS CTR 15.5%, ie 15.5% of consumers keep re browse to SMS abandoned merchandise; SMS click conversion rate of 28.7%, SMS clicks lead to nearly a third conversion. in conclusion Lowest abandonment rate mostly in the online shopping mature North America and Europe, these areas of e-commerce marketing staff dedicated to provide consumers with convenient, for example, offer multiple payment and delivery options, which also led to the abandonment rate in these areas is lower than in developing markets. (Source: 199IT) 。