外国封面设计师的演讲稿.ppt

单击此处编辑母版文本样式,第二级,第三级,第四级,Page,*,单击此处编辑母版标题样式,哇哈123,And,twittering,too,+,哇哈123,lets start here.,you are,unique,.,is your blog?,A unique blog is more likely to,succeed,Reason#5,(why readers unsubscribe),Too many posts that I see,elsewhere,(Redundant,Repeated or Recycled News),Source:Pro Blogger,34 reasons why readers unsubscribe from your blog,Success=narrowing the,gap,A great blog experience,combines excellent,content with conversation,+stimulation.At the end,of the day,it should,connect,curator with,community.,you,blogs+brands,What kind of brand would,you,want to be?,How about,these,do you have blog brand?,Are you blogging or representing your,personal,+,+,brand?,how to design a better blog experience.,The,4Cs,of blogging,C,ommunity,Invest,Your community will only be as good as the amount of effort you put into,cultivating one.,Get involved.,Listen,Its not about responding to every single commentbut it is,about listening,and facilitating.,Cultivate,Give your community something to think about.,Ask their opinions.,Dont,provide all of the answerslet them fill in the blanks.,Example:including your community,C,onsistency,Find,Dont know if youve“found your voice”?Then you havent.Youll know the,moment you do.And when it happensspeak,up.,Write,Talk about the things you care about.,Be true to yourself.,Experiment,The Beatles experimented and evolved,yet they were still the one and only,Beatles.,Experimentjust do it consistently.,Example:sometimes industry,sometimes life,sometimes,and other times,Whatever the topicthe voice should be,consistent,C,larity,See,You need to“see”where you want to go even if you dont know how to get,there.Having a definitive,vision is everything.,Communicate,Your communication and conversation should be,clear and articulate.,Rambling doesnt make for good conversation.,Vision,visionary,Dont let the word vision scare you off.It doesnt mean you need to be a,geniusyou just need to,keep your eyes on the road.,Example:clarity combines,vision,with,agility,“Logic+Emotion exists at the intersection of Marketing,Brand Engagement+Experience Designwhere passive,consumers become active participants.”,C,ontent,Frame,Your content will be as unique as the way you frame it.Dont just,reporthave opinions and,seek the opinions of others.,Share,People are hungry for knowledge and“know-how”.,If you know,something,share it.,Serve,Make no mistake.,You are in the service industry.,If your content offers,no valueneither do you.,Example:aggregating content,one more thing,Stop,calling yourself a blogger,Bloggers are one-dimensional.,People,arent.,Find your,passion,let your passion shape your blog,My,passion,for design,helps me create a unique blog experience,Design isnt just about,making something pretty.,Design is about creative,problem solving.,Everything is designed.,Marketers need design.,Marketers need,good,design.,Good design doesnt always,need marketing.,You,Passion,Conversation,Relationships,Affinity,Dont be a bloggerbe a,conversation architect,Dialogue is fueling the,“conversation,economy”,and affinity keeps people coming back,People will talk about a unique blog experience.And come back for,more,.,because good experiences make people,happy,.,Credit:Adrian Lai,sound,familiar,?,Lets,talk,.,。