Friends on how hungry market-（朋友饿市场）.doc

1Friends on how hungry market?Research papers Download information: legend, an ancient king, not only endured all human delicacies, and never know what is hungry, so he became less and less appetite for a day, very depressed, and one day Mikuriya suggested that there is a world to the delicious food, its name is “hungry”, but can not be easily obtained, non-out hard work is not. king immediately decided with his chef incognito eviction, look for this delicious, monarch and his two people hell and high water to find a whole day, in a dark and stormy night, hungry and cold to come to a wilderness remote places. At the moment, seize the opportunity to advance Mikuriya hidden in a hollow among the bread goes to: “Hard work pays off, and finally found, and this is called the ‘hungry’ the kind of food. “has been a very tough battle hungry king overjoyed, said nothing, immediately to the cold and the rough and hard bread gobble down, and will seal it as world’s first delicious. This knowledge has been widely used in smart business goods or services business promotion, this 2approach in marketing circles is known as the “hunger marketing” in the name. So, specifically how to do it? Psychological resonance Even the best products, but also need to have consumer recognition and acceptance, with sufficient market potential, hunger will have room for marketing, or else in vain, or even suffering from an illness, constantly explore human desire, in order to product functional benefits and brand personality, organizational brand image, self-expression, emotional ties creating regional markets to meet the mental, psychological and consumers to achieve resonance, which is the “hunger marketing” fundamental in the operation of the fundamental. Do what In some car manufacturers to be according to their product characteristics, human resources, sales channels, marketing ability and capabilities, any blind, self-expansion of economic activity is doomed to end in failure. Raise the appetite of consumers blindly, destined to consume some patience, once breaking its 3bottom line, the prey is bound to fall into the mouth of competitors, this is something we want to see. Grasp the scale, always consider the automobile manufacturers and attention, and because there is a certain degree of market “uncertainty” phenomenon, this part should be a top priority. Publicity campaign Different consumer desire, to varying degrees, these two rules alone, and some are weak. The desire to stimulate and guide the marketing of a main line of hunger, therefore, although the campaign trail has become routine for all walks of life, but is essential. new products, pre-carrot and stick, the general net television advertising, radio, newspapers, magazines, and other media focused on cultivating the elevator, to attract the attention of celebrity endorsements, auto show Chunguangwaixie, professional evaluation of authoritative guidance, sales channels, one voice, and so many strategies and tools, different. The company needs according to their characteristics, as far as possible choose a degree, a law marketing, promotion and orderly. 4Assess the situation In the non-unitary experimental conditions, the desire by some consumers, competitors, market activities, desires, new changes in the proportion of combinations, a key factor in buying behavior irregular movements, emotional transfer, impulse buying is often a matter of Therefore, close monitoring of the various car manufacturers marketing strategy trends, improving fast *, but also must not be discounted, but unfortunately some automobile manufacturers to develop some of the options a bit too simplistic, is questionable. Electricity business meeting: “2011 Summit of Chinese apparel industry e-commerce applications,” hot application October 20, by the free download, co-sponsored by China Garment Network, “2011 Chinese apparel industry e-commerce application summit and China’s garment industry will procure power” (conference official website: Ningbo International Fashion Festival will be held during the fifteenth session was held, the meeting will release “2011 China Top Ten apparel e-commerce services demonstration unit” award 5ceremony, expected to more than 300 people. At present, speech recognition, some electric provider participating companies include: Eslite, Intime network, Baidu music cool days, serves network, PAYPAL, Masamasuo, Ruijin Lin, grand network products together, easy to co- information, the Post Express purchase, Shanghai Business School, New online store, accept the pattern Women, Chinese clothing net, consular missions network, network and other clothes. Another Taobao Mall, Jingdong Mall Network, Amazon, McCaw Lin, fashion, etc. is confirmed in Monroe, as well, including Belle, Younger, seven wolves hundreds of traditional clothing brands. 。