商务英语阅读第二版叶兴国unit1【谷风教学】.pptx

Effective Communication,Unit1,1,沐风教育/,Warm-up Questions,1,Effective Communication,2,沐风教育/,1. During difficult times, a leader is supposed to encourage his or her people to pull through. This requires one to have some charisma. What can be the effctive methods to call forth peoples spontaneous enthusiasm and cooperatoin?,3,沐风教育/,2. Why can storytelling be used as an effective method to strengthen organizational bonds in a corporation?,4,沐风教育/,Texts,2,Effective Communication,5,沐风教育/,CONTENTS,6,沐风教育/,Voice of Courage,Questions: 1. What made the first Fireside Chat a hit? 2. Which point was emphasized both in Roosevelts inaugural address and his first Fireside Chat?,7,沐风教育/,Voice of Courage,3. For what did Jim Farley, a top political advisor, think that the first Fireside Chat may have been the greatest speech by an American president?,8,沐风教育/,Voice of Courage,Background Infromation: Fireside Chat: 炉边谈话 炉边谈话是美国总统罗斯福利用大众传播手段进行政治性公关活动的事例之一。

20世纪30年代，美国经济处于大萧条时期罗斯福的前任总统胡佛，4年任期内正碰上全球性经济危机，美国经济在短短几个月内几乎崩溃，至1932年冬天，全国至少有,9,沐风教育/,Voice of Courage,1300万人失业，3400万人没有任何收入人们依靠私人施舍、市和州政府少得可怜的公共救济，以及自己微不足道的积蓄度日为了求得美国人民对政府的支持，缓解萧条，美国总统富兰克林罗斯福利用炉边谈话节目通过收音机向美国人民进行宣传他的谈话不仅鼓舞了美国人民，坚定了人民的信心，而且也宣传了他的货币及社会改革的基本主张，从而赢得了人们的理解和尊敬对美国政府度过艰难，缓和危机起到了较大作用10,沐风教育/,Voice of Courage,Notes on the Text: 1. Fireside Chat: 炉边谈话 著名的“炉边谈话”至少进行了二十一次 1933年3月12日，拯救金融：第一次“炉边谈话”（罗斯福新政的开始）11,沐风教育/,Voice of Courage,1933年5月7日，复兴工业：第二次“炉边谈话” 1933年7月24日，为了彻底解决童工和劳动时间问题，罗斯福发布了第三次“炉边谈话”。

1933年10月22日晚，罗斯福向全国做了第四次“炉边谈话”，他回顾了3月份以来“足以自豪的事实和行动”，并高度概括了“第一次新政”所致力于实现的目标12,沐风教育/,2. basso profundo: (意大利语)深沉男低音歌手 3. FDR walked people through the basics of banking without being patronizing. 罗斯福耐心细致地给人们讲解了银行业的基本原理，丝毫没有居高临下的口吻 walk: 原意是“陪同走路或步行护送”，这里用来比喻耐心细致13,沐风教育/,4. In the middle of the speech, Roosevelt said simply, “I can assure you that it is safer to keep your money in a reopened bank than under the mattress.” 在演讲的中段，罗斯福简单地说：“我向你们保证，把钱存在重开的银行里比你们把钱藏在床垫底下更安全14,沐风教育/,5. Preparations for a bill to spend the end of Prohibition began that night. 当天晚上，罗斯福又开始准备议案以加速结束禁酒令。

Prohibition：用作大写时，意思是：“禁酒”，指美国1920年至1933年期间的禁酒15,沐风教育/,Text B: Tell Stories to strengthen Organizational Bonds,Notes on the Text: 1. Tell Stories to Strengthen Organizational Bonds,用讲故事的方法来增加组织的凝聚力 这里story是指对于一场事件或一系列事件的描述和复述，可能为真实的，也可能是虚构的16,沐风教育/,Text B: Tell Stories to strengthen Organizational Bonds,2. In the world of corporations and nonprofit organizations, however, this highly effective tool has taken a backseat to the more efficient electronic means if communication such as email and teleconferencing.,但是在公司和非营利组织领域，这种高效率的工具却让位给更高效的电子通讯方式，如电子邮件和电信会议。

17,沐风教育/,Text B: Tell Stories to strengthen Organizational Bonds,3. I often use the analogy of the space shuttle commanders role vis-vis a variety of payload experts as opposed to the command and control leadership model of a ships captain.,我常常把面对各类有效载荷专家的航天飞机机长的职责与一艘船的船长发号施令的领导模式进行类比18,沐风教育/,Text B: Tell Stories to strengthen Organizational Bonds,4. The employee used his snow mobile to drive seven miles in 20 feet of snow to get to the airport to free up a plane for take-off.,这位员工用雪地车在20英尺厚的积雪里 行驶了七英里，到达机场让飞机起飞。

19,沐风教育/,Text B: Tell Stories to strengthen Organizational Bonds,5. While its easy to see achievements, other powerful stories can come from near misses that people that risk has its rewards.,虽然成就很容易看到，但其他感人的故事也可能来自侥幸脱险，让人们明白风险也有回报20,沐风教育/,Text B: Tell Stories to strengthen Organizational Bonds,6. Stories can support change initiatives, enhance fund raising, and establish deep and lastiengage employees and other stakeholders, and establish deep and lasting connections with the community and constituent groups.,故事可以支持变化举措，加强资金筹措，吸引员工和其他利益相关者，与社区和组成团体建立深入持久的联系。