新视野商务英语视听说（下）：第四版教学课件U2.pptx

Unit 2Trade FairsTrade FairsListening PracticeLanguage Focus AVideo 2Warm-upVideo 1Business CultureUNIT 2CONTENTSPart I Part II Part IIIPart IV Part V Language Focus BPart VI Part VII Part IWork in pairs.Look at the chart which shows reasons why people visit trade fairs.Then discuss the following questions.Part IITask 1Listen to an introduction to Expo 2010 Shanghai China and decide whether the following statements are true(T)or false(F).ScriptFFTFFTScriptTask 21.Alfred is a marketing specialist.He is making a speech on trade fairs.Listen to the following part of the speech and fill in the blanks.Scriptdomestic suppliers Customers value servicesideal compare specialised innovative up-to-dateScript2.Listen to a dialogue between a sales representative of Golf Pro,a golf manufacturing company,and a potential customer at an international golf fair.Fill in the blanks with what you hear.Scriptnew reputation world range latestMr.Hubert:Good morning.Mr.Usuki:Good morning.Mr.Hubert:Can I help you?Mr.Usuki:Er,thank you,but Im just looking at the moment.Mr.Hubert:Yes,please do.Have you come across our products before?Mr.Usuki:I think I have heard of them.Mr.Hubert:Were relatively new but Golf Pro is acquiring a reputation very quickly.Wehave become one of the world leaders in metal woods.Mr.Usuki:Really?Well,actually Im quite interested in metal woods.Could you tell mewhat the prices are for this range?Mr.Hubert:Of course.The prices start at 90 and they go up to 149.Mr.Usuki:Did you say 149?Mr.Hubert:Yes,thats right.I wonder if you would be interested in our new range of ladies clubs as well?Mr.Usuki:Well,possibly.Could you give me the prices,please?Mr.Hubert:Yes.The range is called Golf Pro Lady and a full set of nine irons comes to 465.A set of the three woods is 240 and putters are 46 each.ScriptMr.Usuki:Sorry,that was 46 each,wasnt it?Mr.Hubert:Yes,46 each.Mr.Usuki:Right,thank you.Could you give me some information about your top-of-the range clubs as well?Mr.Hubert:Of course.That is our Golf Pro X.This is really state-of-the-art when it comes to professional clubs.A set of nine irons comes to 835.Very reasonable,I think youll agree.Mr.Usuki:Mm,not bad.Mr.Hubert:Would you like to try one out in the practice area?Mr.Usuki:Er,no,thank you.Im afraid I dont have time at the moment.But I would like to read some more about your products.Mr.Hubert:Of course.Here are some of our latest brochures with up-to-date information on all the ranges.And also my card.Mr.Usuki:Thank you.Mr.Hubert:Please contact me,if you need any more information.ScriptPart IIIFollow-up Practice1.Listen to the introduction to the Asia World-Expo and fill in the blanks.Scriptrentable entertainment transport hallsexhibition arena facilities conjunctionScriptFollow-up Practice2.You will hear Listen to the dialogue between Mr.Li and Mr.Brown in the Exhibition Hall at the China Export Commodities Fair and choose the correct answer to each question.ScriptcbccabScriptPart IVPre-viewingViewing1.Watch the video and identify who is the speaker of each of the following sentences.00:05/03:00ScriptViewing1.Watch the video and identify who is the speaker of each of the following sentences.Script(2)(3)(1)(4)(5)ScriptExhibiting at trade fairsJohn:Good morning,Mr.Robbins.Mr.Robbins:Good morning,John.Hows it going?John:Not too bad.Im reading some articles about trade fairs.Id like to ask yousome questions.What benefits can I expect if I exhibit at trade fairs?Mr.Robbins:Well,you can use trade fairs to promote your products or services.John:Yes,but can you be more specific?Mr.Robbins:Certainly.You must know that exhibiting at trade fairs is an effective way to test new markets or launch new products and services.Trade fairs offer youa chance to demonstrate your products or services to customers face-to-face.This way you can get feedback and find out what customers want.John:I see.Mr.Robbins:Trade fairs are also good opportunities for building new businesses since many potential customers and suppliers are concentrated in one place.John:OK,thank you.I wonder,whats the most important thing to know about if Iwant to exhibit at a trade fair?ScriptMr.Robbins:As an exhibitor,choosing the right trade fair is essential.If the trade fair is too specialist or too broad,its unlikely to attract visitors who want to buy what you sell,and participating in trade fairs can be a waste of time.So,you see,when you attend a trade fair,you should make sure you know what kind of customers you want to reach and what you want to achieve.John:Anything else I should know?Mr.Robbins:One more thing.You should make specific and measurable goals.If you choose your fair carefully and give yourself plenty of time to plan your goals,youll have a good chance of doing good business.John:Good.You really are a specialist.Thank you.Mr.Robbins:Youre welcome,John.By the way,theres an IT trade show being held now.It might be a good idea for you to go and have a look.Youd get an idea of whats going on.John:Th。