华为小灵通.doc

尊敬的各位来宾、女士们、先生们：Distinguished guests, ladies and gentlemen：下午好！ Good afternoon!首先，请允许我代表华为公司向各位领导、各位专家、各位新闻界的朋友表示热烈的欢迎！衷心感谢各位在百忙之中出席“华为小灵通产品发布会”同时也感谢你们多年来给予华为公司的关注、支持和帮助First of all, on behalf of Huawei Company, I’d like to extend my warmest welcome to the leaders, experts, dear friends from the media present. I’d like to express my heartfelt thanks to everyone present here for your coming the press conference for “Huawei PHS mobile phone product launch”. At the same time we also thank you for your attention, support and help for many years.目前，小灵通市场发育极不成熟。

小灵通与 GSM、CDMA 相比，无论是品种、款式、功能、价格还是产业链都存在较大的差距具体体现品种少、款式单一、外形不时尚、供应商单一、消费者选择范围小等，无法满足消费者对小灵通的需求华为公司推出多款小灵通的目的是：能让消费者有更多的选择，能享受到与 GSM、CDMA 一样时尚、功能齐全的小灵通At present, the PHS mobile phone market development is not mature. Compared to GSM, CDMA, PHS mobile phones have larger gap in variety, style, function, and price and industry chain. It means that variety and design are single; appearance is not fashion, single supplier, consumer and small range, unable to satisfy consumer’s demand for PHS mobile phone. Huawei launched many PHS mobile phone's purpose is that giving consumers more choice and making them enjoy the fashion, complete function of PHS mobile phones as well as GSM, CDMA华为公司此次推出的 3 款小灵通充分借鉴 GSM、CDMA 的设计理念，并考虑了国内消费者的文化背景、使用习惯以及个人偏好等因素，全部为折叠机型，总计六种颜色，具有造型时尚美观，色彩新潮，功能丰富等诸多特点，并在功能和款式上已完全可以与现有 GSM、CDMA 相媲美，可以满足不同消费者的差异化需求。

由于华为小灵通完全根据用户需求设计，我们预计此次推出的 3 款一上市将会受到消费者的青睐Huawei Company launched three PHS mobile phones fully absorbed the design concept of GSM, CDMA mobile phones, and considered the cultural background, the domestic consumer habits and personal preferences. All phones are folding machine, altogether six colors, fashionable and beautiful shape, color trendy, feature-rich and so on. And all phones have been completely are comparable to the existing function and design of GSM, CDMA mobile phone, what’s more , it can satisfy the demand of the difference of the different consumers. Because huawei PHS mobile phone completely designed according to users’ requirements, we expect the 3 phones have been launched will be favored by consumers.华为进入小灵通领域将具有独特的优势，因为我们拥有国内最好的软硬件开发队伍和平台，并和日本京瓷公司等合作伙伴合作，同时可利用在开发、设计和供应链方面的整合优势，推出更加满足客户需求、更具竞争力的小灵通，并有能力根据市场细分和消费者的需求，不断推陈出新。

同时华为公司覆盖到全国 200 多个地级市的销售和服务网络能确保小灵通的规模销售和服务Huawei came into the field of PHS mobile phones, it because Huawei had unique advantages, the best of the domestic hardware and software development team and platform, and with partners such as Japan Kyocera, at the same time used integration advantage in the development, design, and supply chain and made the PHS mobile phone can satisfy customer needs and have more competitive and have the ability to launch the new products according to the market segmentation and consumer’s demand. At the same time Huawei Company has the marketing and service network at more than 200 prefecture-level cities to ensure that the size, sales and service of the PHS mobile phone.为了从组织上快速响应消费者对小灵通不断变化的需求和提供及时的服务，我们在依托国内现有完善的销售和服务网络基础上，还建立了独立的小灵通研发、销售和服务团队。

并构筑了年 300 万台小灵通的供应能力，同时还可根据市场需求进一步扩大供应规模In order to quickly response the changing needs of consumers for the PHS mobile phone and provide timely service, we are relying on the domestic existing perfect sales and service network, has also established in dependent sales and service team of PHS mobile phones. And having the supply capacity to produce 3 million PHS mobile phones every year and further expand the scope of supply according to the market demand.华为公司将会持续关注消费者在小灵通上的需求，为消费者及时提供象 GSM、CDMA 一样高品质、多品种、多款式、时尚和功能齐全的小灵通是华为在小灵通领域的追求。

华为公司相信通过自己的努力，一定会在小灵通领域中树立起良好品牌形象Huawei will continue to focus on consumer’s demand in the PHS mobile phone. It is the pursuit of Huawei Company in the field of PHS mobile phone to produce the high quality, many varieties, many styles, fashion and complete functions for consumer as well as GSM, CDMA mobile phones. Huawei Company believes that they must set up a good brand image in the field of PHS mobile phone through their own efforts.谢谢大家！ Thanks for everyone!。