英语论文案例分析Case study.doc

Case1The ChaoZhou Calen Fashion Company Ltd’ (henceforth Calen Fashion) is a 代写英语 论文 private midsized firm located in the wedding dress town —Chaozhou China, with the area of 1500 square meters. Its produces are mainly of varieties of beading, machine embroidery, and movable flowers decorated wedding dresses and evening dresses. The firm is a private enterprise but registered as a township collective enterprise in 1988 due to policy reason. It produced evening and wedding dress for a foreign trade firm in Shanghai exporting to the Japan market. The export share of the firm has always been close to 100 percent due to heavily dependent on OEM, i.e. producing for other firms and brands. Mr. Cai, one of the shareholders of Calen Fashion, joined Calen Fashion in 2006. He has been worked for a large-scale import and export company for 5 fears mainly engaged in the field of evening dressing .During that time, he accumulated export experience and overseas customers resources. In 2006, he met the factory manager Mr. Wang through working relationship. After several times contact, Mr.Cai decided to cooperate with Mr. Wang to run Calen Fashion together. Mr.Cai used his knowledge and experience to obtain the self-export right for Calen Fashion and registered an own brand for domestic market in 2006. From 2007, the firms obtained export rights and started to accept orders also from the US and Canada which are mostly introduced by Mr. Cai. Japan still accounts for 60 percent of the export, but is decreasing. The full focus of Calen Fashion has been OEM for the international market, thereby having close to 100 % export. In 2006, the company registered an own brand for the domestic market, which now accounts for 5 percent of the sales.Case2 Skyline Architecture FirmThe Skyline Architecture Firm (henceforth Skyline) is a private midsized architecture design firm located in Beijing. The firm was established in 2003, firstly undertaking project design and urban planning for domestic realty companies. According to Chinese construction regulation, foreign architecture company who involved in construction project in China should choose a Chinese architecture html firm as a coordinator. From the beginning, through business and personal connections, the firm got many opportunities to work with foreign design firms in China’s project. In 2006, the firm started the first overseas project in Qatar, cooperated with Chinese Construction Company to provide the conceptual design for Qatar clients. From then on, skyline architecture firm try to engage in international architecture competition to explore international market. However, the main customer is still in China. In 2008, through an old business partner, who works as the project manager in a Vietnam realty company, skyline architecture firm obtained their second overseas project. Until 2008, the firm’s overseas turnover account for 5% of total revenue. Mr. Chen, the interviewee, is a co-founder of the firm. He has been worked for one of the biggest state owned Architecture Design & Research Group. The other partner, Mr. Cui, has been worked in Hong Kong for 5years. They set up skyline in 2003 and focused on cater to domestic realty company. Mr. Chen said most of the new customers introduced by business network. Case3 The ‘Shunyi Jiahua Ganment Company Ltd’ (henceforth Jiahua Ganment ) is a township garment process factory located in Beijing. The company was established in 1998 and is producing apparel of cotton, wool, silk, etc., e.g. leisure shirts. The firm was established in 1998 and until 2001 it was a township enterprise attached to Dahua Garment Company Ltd., which is one of the biggest state owned garment factories in Beijing. Dahua Ganment subcontracted its 无忧论文网 foreign orders to cooperative process factories, Jiahua Ganment was one of them. In 2001, China abolished the export quota system gradually since the entry in the World Trade Organization (WTO). Dahua start to lose its advantage because the company used to get export quota as a state owned enterprise from Chinatex Corporation, which is a large-scale state-owned group corporation engaging production and trade of raw materials, textiles and garments. Under the circumstances, Jiahua started to seek orders from other trade or agent companies to make up the shortage order from Dahua. In 2006, Jiahua separated from Dahua Garment officially and kept on OEM for the international market. The export share of the firm has always to 100 percent by indirect export. Their products mainly for European clothing brand. 论文格式 论文的标准格式 word: 毕业论文格式 论文 论文网 http://www.。