英美报刊课件----Newsweek1《新闻周刊》.ppt

Newsweek: a history of growth and innovationuHistoryuHighlights and controversiesuChief editorsuFeatured blog: countdown to BeijingOutline1933 founded by Thomas J.C Martyn• first published on February 17, 1933,called “News- Week”• cost 10 cents a copy ($4 a year) and had a circulation of 50,000.• featured seven photograph from the week's news on the cover.• 1935 really went into effect• Stockholders: Ward Cheney, of the Cheney silk family, John Hay Whitney, and Paul Mellon, son of Andrew W. Mellon • Paul Mellon's ownership in “Newsweek“ apparently represented “the first attempt of the Mellon family to function journalistically on a national scale.“The Mellon Family• The Mellon family is a wealthy and influential family • Mellon Bank • ties to Gulf Oil, Alcoa, and Koppers • influence on U.S. Steel and General Motors1937 merged with Today•Today was founded by Averell Harriman and Vincent Astor•They provided Newsweek with $600,000 in additional venture capital funds •Vincent Astor became both Newsweek's chairman of the board and its principal stockholder between 1937 and his death in 1959.•for a time Newsweek’s headquarters was in the former Knickerbocker Hotel, which had been built by Vincent Astor's father1937 Malcolm Muir took over as president and editor-in -chif• News-Week magazine's name changed to Newsweek by Muir• International editions were introduced• Newsweek crossed overseas during World War II, putting out a pocket-size special edition for the troops in Europe• At war’s end in 1945, Newsweek’s first international editions were published in Tokyo and Paris1961 bought by the Washington Post Company • 1972 the Washington Post announced a major expansion for international editions, making Newsweek the first truly global news magazine• 1986, Newsweek launched its first local- language publication, in Japanese, called Newsweek Nihon Ban• 1998 Newsweek entered cyberspace launching NInnovation never stops• 1937: Newsweek leads the magazine field in including columnists in its editorial mix• 1945: Newsweek first publishes an international edition after two years of providing troops with pocket-sized editions p By the 1950s, taken a leading role in devoting more in-depth coverage to the issue of racial diversity .p By the mid-1960s, during theVietnam war and urban upheaval. It made a voice for advocacy journalism, by subjective view or political stance.Pulitzer Prize-winning journalist and best-selling author, Anna Quindlen writes Newsweek's popular column, “The Last Word.“ Photo: Maria Krovatinp In July of 1963, the first major news magazine to put the face of an unknown black American on its cover.p between mid-1980s and 1990s, launched its foreign-language edition.p further distinguished itself by publishing special issues.• 1972: Newsweek breaks the gender barrier by introducing the first woman to write a regular column for a newsweekly• 1991: To help readers better understand the Persian Gulf War, Newsweek produces the first editorial pull-out mappIn the 1990s, begin distributing content through new digital technologies. introduce a quarterly CD-ROM version. pIn 1994, became available online ,with extensive archival material and daily updates. p By the end of the century, had four regional editions (Atlantic, Asia, Latin America, and Australia) and 22 bureaus around the world.• 2004:Newsweek’s global family welcomes two new members – Newsweek Select in China and Russky Newsweek in Russia. With the original English editions and eight local–language editions, Newsweek has the most extensive global network of any newsweekly.“least traditional and serious “least traditional and serious of the three major of the three major newsweeklies. lighter, newsweeklies. lighter, more oriented toward more oriented toward lifestyle and celebrity lifestyle and celebrity coverage, publish stories coverage, publish stories with an emotional with an emotional component.”component.”Ø between 1977 and 1997 , a clear decline in coverage of government and domestic and foreign affairs. “Softer“ news areas increased as cover subjects. in 2003 rose to 1980 levels, after September 11th and the war in Iraq.Special issuesSpecial issues • • ArticlesArticles • • Cover designCover design • • Photos Photos • • Respected Respected commentators commentators these are categorized instead as “Public Elite“ High Schools. In 2008, there were 17 Public Elites.[8]Regional cover changes• The October 2, 2006 edition of Newsweek in the United States featured a cover story titled “My Life in Pictures“ based around photographer Annie Leibovitz and her new book, with the cover photo featuring her with several children. Foreign editions featured, instead, a cover story called “Losing Afghanistan“ with a picture of an Afghan fighter about the U.S. fight and struggles in Afghanistan. The story was still featured in the American editio。