市场营销专业培养计划.doc

管理类市场营销专业 长沙理工大学市场营销专业辅修教学计划课程编码Codes of Courses课程名称Names of Courses类别Types学分Credits学时Credit Hours其中Including考试/考查Examinations /Tests备注Remarks讲课Lectures实验Experiment上机Computer Practice实训Training12020116市场调研Market research 必修Core Course2.54832610考查Tests12022026市场调研课程实习Courses pratice for market research必修Core Course11周1 Weeks考查Tests12020166消费行为学Consumer Behavior 必修Core Course34848考试Examinations市场营销竞争模实习Marketing Compete practice必修Core Course11周1 Weeks考查Tests12020139销售管理Sale management必修Core Course34848考试Examinations12022035销售管理课程实习Courses 期practice for Sale Management必修Core Course11周1 Weeks考查Tests05030021广告策划与管理Advertisement Management必修Core Course23232考试Examinations05032003广告策划与管理课程设计Courses design for advertisement management必修Core Course11周1 Weeks考查Tests营销策划实习必修Core Course44周考查Tests12020027电子商务与网络营销Electronic commerce & network marketing选修Elective Course2402416考查Tests营销渠道管理Distribution channel management选修Elective Course23232考查Tests现代商务谈判Business negotiation 必修Core Course23232考查Tests12020012产品管理Product management选修Elective Course23232考试Examinations12020129物流与供应链管理ＢLogistics & Supply-chain management B选修Elective Course23232考查Tests12020033服务市场营销Services marketing选修Elective Cours23232考查Tests03030002公共关系学ＡPublic Relations A选修Elective Course23232考查Tests08230030连锁经营管理Chain Operations Management选修Elective Course1.52424考查Tests12020023电力市场营销Electric power marketing选修Elective Course23232考查Tests12020090品牌营销与管理Brand Marketing & Management选修Elective Course23232考查Tests12020078价格决策与管理Pricing management选修Elective Course23232考查Tests12020084客户关系管理Customer relation management选修Elective Course1.5341816考查Tests12020058国际市场营销International Marketing选修Elective Course23232考查Tests房地产市场营销Real Estate Marketing选修Elective Course23232考查Tests旅游与酒店营销Tourismamd Hospitality Marketing选修Elective Course23232考查Tests说明Declaration辅修本专业要求完成25学分,其中必修20.5学分,选修4.5学分.Repuirements 25 Credits,Including Core Coures 20.5 and Elective Courses 4.5 Credits.市场营销专业双学士学位教学计划课程编码Codes of Courses课程名称Names of Courses类别Types学分Credits学时Credit Hours其中Including考试/考查Examinations /Tests备注Remarks讲课Lectures实验Experiment上机Computer Practice实训Training1.12020051管理学原理ＡManagement Principles A必修Core Course34848考试Examinations2.12020117市场营销学ＡMarketing A必修Core Course34848考试Examinations3.市场营销认知实习Marketing Practice 必修Core Course11周1 Weeks考查Tests4.市场营销竞争模实习Marketing Compete practice必修Core Course11周1 Weeks考查Tests5.02020086微观经济学ＢMicroeconomics B必修Core Course2.54040考试Examinations6.12020005财务管理ＡFinancing management A必修Core Course34848考查Tests7.07010055统计学ＡStatistics A必修Core Course34848考查Tests8.12020116市场调研Market research 必修Core Course2.54832610考查Tests9.12022026市场调研课程实习Courses pratice for market research必修Core Course11周1 Weeks考查Tests10.12020166消费行为学Consumer Behavior 必修Core Course34848考试Examinations11.03010028经济法ＡEconomic Law A必修Core Course34848考查Tests12.02020027国际贸易ＡInternational Trade A 必修Core Course2.5523418考试Examinations13.12020139销售管理Sale management必修Core Course34848考试Examinations14.12022035销售管理课程实习Courses 期practice for Sale Management必修Core Course11周1 Weeks考查Tests15.05030021广告策划与管理Advertisement Management必修Core Course23232考试Examinations16.05032003广告策划与管理课程设计Courses design for advertisement management必修Core Course11周1 Weeks考查Tests17.02020037宏观经济学ＢMacroeconomics B选修Elective Course23232考查Tests18.12020027电子商务与网络营销Electronic commerce & network marketing选修Elective Course2402416考查Tests19.营销渠道管理Distribution channel management选修Elective Course23232考查Tests20.12020069会计学原理ＢThe Principle of Accounting B选修Elective Course354。