贵州会展经济发展对策研究--以贵阳市为例.doc

目录1 绪论 ............................................................................................................................21.1 选题背景、目的和意义 .................................................................................21.2 国内外研究现状及文献综述 .........................................................................31.3 研究重点和难点 .............................................................................................42 会展经济相关理论介绍 ............................................................................................42.1 会展经济的含义 .............................................................................................42.2 会展经济的特点 .............................................................................................62.2.1 会展经济的带动性 ...............................................................................62.2.2 会展经济的聚集性 ..............................................................................62.2.3 会展经济的科技性 ..............................................................................62.3 我国会展经济的起源与发展 .........................................................................72.3.1 1949 年至 1978 年的计划管理阶段 ...................................................72.3.2 1978 年至 2001 年的计划向市场过渡阶段 .......................................72.3.3 2001 年至今的市场运行阶段 .............................................................73 贵阳市会展经济发展研究分析 ................................................................................93.1 贵阳市会展经济发展现状 .............................................................................93.1.1 会展经济快速发展 ..............................................................................93.1.2 场馆建设力度加大，硬件设备得到改善 ........................................103.1.3 政策性规章制度与管理体系的逐渐完善 ........................................103.2 贵阳市发展会展经济的 SWOT 分析 ..........................................................113.2.1 优势（strengths） .............................................................................113.2.2 劣势（weaknesses ） .........................................................................113.2.3 机遇（opportunities） .......................................................................123.2.4 威胁（threats） .................................................................................123.3 贵阳会展经济发展存在的问题分析 ...........................................................123.3.1 基础硬件设施发展不完善 ................................................................123.3.2 定位不明确 ........................................................................................133.3.3 市场化程度低 ....................................................................................133.3.4 宣传力度不够 ....................................................................................133.3.5 缺少专业化的人才，教育培训力度不够 ........................................134 贵阳市会展经济发展的对策建议 ..........................................................................144.1 加快相关项目的建设，完善会展硬件设施 ...............................................144.2 明确定位，增加品牌影响力 .......................................................................144.3 提高市场化程度 ...........................................................................................154.4 加大会展活动的宣传力度 ...........................................................................154.5 注重专业人才的教育，充实人力资源 .......................................................155 结论 ..........................................................................................................................16致谢 ..............................................................................................................................17参考文献 ......................................................................................................................181贵州会展经济发展对策研究——以贵阳市为例摘要：会展经济作为目前世界三大“无污染经济”之一的产业，目前越来越受到政府、媒体、企业与民众的重视。

贵阳市 2013 年共举办 490 场会展活动，取得直接经济效益 14 亿元，带来综合经济效益 105 亿元，综合经济效益比去年增长了 133%贵阳市发展会展经济有其自身的优势，比如地理、气候以及政策方面的优势但是目前贵阳市会展经济发展还存在更多的问题，比如基础设施薄弱、人才的匮乏、市场定位以及品牌价值的不明确、宣传不到位等贵阳市会展经济发展潜力巨大，但其需要找到对应的措施来解决这些问题本文也提出了一些建议以希望能够帮助贵阳市会展经济的发展关键词： 会展经济 贵阳市 品牌价值 会展中心Research on the development of exhibition economy of GuiyangMa XinglongAbstract: Exhibition economy has attracted significant coverage from government, media,enterprises and people as one of “no pollution economy” in the world. Guiyang held 490 numbles of exhibitions and got 1.4 billion yuan of direct economic benefit, 10.5 billion yuan of comprehensive economic benefit what increased 133% than last year. Guiyang has its own advantages on the development of exhibition economy like geography, climate and policy. But Guiyang has more problems during the development of exhibition economy like weak infrastructure, lack of qualified personnel, unclearly market positioning and brand value , lack of propaganda. It has a huge potential of the development of Guiyang’s exhibition economy, but it needs to find the corresponding measures to solve these problems. This paper put forward some suggestions to help the development of Guiyang’s exhibition economy.Key。