
玛丽黛佳介绍及分析.pptx
23页2006,Marie Dalgar,Development History,,,,,,Love for Life and Art,Spirit of Time,Put one Foot in front of the other,MARKET SITUATION,Comparison,,Estee Lauder,CHanel,SHISEIDO,Dior,L‘oreal Paris,Carslan,Mary Kay,Marie Dalgar,Amore Pacific,Sales Performance,36,890,000,11th NOV 2016:,MIRACLE! 2017.7.21—7.231,600 LIPSTICKS SOLD OUT ¥12,000,000,LIPSTICK VENDING MACHINE,DEVELOPMENT GAP,Brand Advantage,1.The first cosmetic brand of our own country 2.Own supply chain the power to control 3.High performance cost ratio 4.The excellent makeup team,Selling Strategy,Online Offline,Online,1. DIY My Eye2.Cooperation with Juhuasuan3.Campaigns on many websites,Offline,,,,,,,Product Line & Product Introduction,-Marie Dalgar regards the quality of the product as life -Only the perfection of every detail can be called professional brand -excellent quality -pursue the perfect makeup effect -research and produce the most cost-effective high-quality cosmetics products, -Friendly price and excellent quality -Help women achieve self-confident glamour life.,,,2,2007,Leap from single to brand series Eye makeup expert,,,1,2006,The first grafting mascara,Product Development,,,3,The number of pructs:124,2017,,01,For Face,,,02,Eye Products,,,03,Lips Makeup,,MUST BUY,,,,,text,text,text,Makeup Primer妆前乳,,,,,BB/CC CreamBB/CC霜,Fluid Foundation粉底液,Concealer遮瑕,Blusher腮红,Loose Power散粉,Compact粉饼,Blushes&Bronzers修容,For Face,Eye Products,1.,Mascara 睫毛膏,2.,Eyeliner 眼线,3.,Eye shadow 眼影,4.,Eyebrow pencil & Brow Powder眉笔眉粉,Eye Products,Lips Makeup,Lipstick,text,Lip gloss,Star single-product,。












