终端芯片集详图_Samsung(2007).pdf

1Enable Your Success in 3G Era- Samsung Mobile SolutionDr. Stephen OhMobile Solution DevelopmentSystem LSI Division Samsung ElectronicsCCS20062ContentsMobile Industry TrendIAP/MC Roadmap & SpecificationIIISamsung’s StrategyIIAP/MC Solution – S/W, Mobile TV, Ref.IV3Mobile Industry Trend4Communication Trend ~ 2004 2005 2006 20073.5GHSDPA/HSUPAWibroTD-SCDMAMobile TVS-DMB/T-DMB/DVB-H5Mobile Terminal TrendsPDA (13)Phone (810)PMP (1.3)Telematics (13)DSC (85)Game (30)D. Camcorder (15)←2005•PDA• Telematics•Mobile TV•PMP•Mobile Game•PDA• Telematics•Mobile TV•PMP•Mobile Game•Camera• Camcorder2006 →(M set) w/w quantity @200562007200620052004~ 2003CDMA1xEV-DO802.11a/b/gCamera PhoneMP3 PhoneMobile-TV (DMB)2M/3MHSDPA256K/16M Color / HVGA 480x272256K/16M Color / VGA 640x4801.3M/2M 3M/5MUbiquitousNetworkTerminalVGAWiBro/WiMAX(802.16x)20085M/7M• MPEG-4 VGA @ 30fps• H.264 VGA @ 30fpsCamcorder Phone• MFC SD @30fpsDual Mode (VoIP)Game/Smart PhoneMobile-TV (DVB-H)Security / DRM256K/16M Color / SVGA 800 x600256K/16M Color / QVGA 240x320• MPEG-4 CIF @ 30fpsMobile InternetMobile-TV(S/T-DMB)WCDMAz Convergence of Cellular and Broadcasting in Mobile Handsetz Bigger Display Size (QCIF Æ VGA), Higher Camera Resolutionz New Multimedia Applications using various CODEC• MPEG-4 CIF @ 30fps• H.264 CIF @ 30fpsMobile Space Trend 7Application Trend • High Resol. Camera10M pixels-2004006008001,0001,200‘05 ‘06 ‘07 ‘08 ‘095MP3MP2MP1.3MPVGACIF[M set]3907601,15097057035%38%19%21%30%16%30%3%Mobile Camera Market• MP3 Phone100100300300470[M sets]540540‘05 ‘06 ‘07 ‘08MP3 Phone Market• Mobile TV1031247‘06 ‘07 ‘08 ‘09 ‘1076140[M sets]8Work Efficiently Enjoy Entertainment2D/3D animation, connect to DLP Projector with XGA resolution3D game (on/off line), Java gameHigh-speed send/receive email with attachmentMusic playback, store thousands of hours music, Instant message.Video conference, 30fps@VGA, network broadcastingHD quality video playback, DVD quality camcorder Multi-task operation, make excel file during video conference12M pixel picture capture, listening mp3 music meanwhile.Imagine…Users:Rich 3rdparty applications, Easy to update, All in One, Easy to carryPhone makers:Jump out of the pitched battle, Higher profit margin, Increase R&D ability via S.Phone design, Move to high-end market, Change brand imageTelecom operators:High ARPUBenefits…Smart Phone – Next Hit Product9(Smart Phone and PDA Phone)Windows Mobile will increase its M/S very rapidly and be a major player in 2010 (M/S:19%).Symbian will remain its NO.1 position, but it has big risk that its M/S heavily relies on Nokia’s smart phone shipment.Windows Mobile represents very high CAGR.Converged Mobile Device represents very high CAGR (Normal Mobile Phone 2005-2010 CAGR: 6.1%)and will become the mainstream in 3G era.Source: IDC, February 2006W/W Converged Mobile Device Market1010K setsWinterAutumnGrown PeriodApproximationcurveStartupActual SellsCAGR(%)Peak: Yr2007(3G) Yr2008 (Olympics)2007~2010 China smart phone market CAGR around 100% is expected in the next 4 years. (2007~2010)S.Phone VolumeS.Phone Volume in China market(Based on OS)Dominated by NokiaChinese Companies + MotoETC.S/P in CN MKT 05’1Q 05’3Qmodels 24 51M/S 2.6% 5%ASP (Yuan) 5100 2900As price decreased, it is expected that smart phone will become popular in China from 2006.Source: CCID & BDA China2010’ 20%China Smart Phone Market11Samsung’s Strategy12SamsungSamsung Semiconductor Strategy : SLSICreateNewSolutionTech.Leader-shipTotalSolutionValue to Customers13Revenue200120022003Mobile SolutionHome & Media ASICOthers28%22%27%22%31%26%24%18%37%30%22%11%45%30%17%8%1.4B$2.8B$’00 ’01 ’02 ’03 ’04 3.7%-20.8%24.4%22.5%32.8%-26.7%-0.1%15.0%22.5%30.0%Growth RateSAMSUNG Growth RateWW S. LSI Growth RateWSTS, S. LSI Marketing (’05) 200420051.7B$2.1B$30%34%19%17%2.8B$System LSI Revenue14Samsung Mobile SolutionS.LSI- Mobile Chip- Solution Memory- Flash/RAMLCD- LCD panelSDI- Battery• Samsung Provides Total SolutionCameraModemRF, PMICChannel+RFMemorySIM CardDisplay ICMP3AP15ƒ Higher Speed AP : 533MHz (’04) Æ 667MHz (’05) Æ 800MHz (’06)ƒ Rich-featured MC : CIF MPEG-4 (‘04) Æ VGA H.264 (’06) Æ HD MFC (’08)2001 2002 2003 2004Performance100MHz133MHz800MHz266MHz2005 2006 2007500MHz1GHz533MHz667MHz1GHzMTCMOS (low standby current)0.18um0.13um90nm65nmAdvanced Process Technology1.3M pixelMPEG4 (CIF)2D GameAP3M pixelH.264 (VGA)3D Game5M pixelMFC (VGA)WiMax/WiBroMC*AP=Application Processor, MC=Multimedia Coprocessor, MTCMOS=Multi Threshold-voltage CMOSAP/MC Technology Migration16Mobile Camera Solutions• Create New Products• Keep Technology Leadership2005. 3• Products•Samples• Pixel Size : 2.8umVGA(1/5.8”)1.3M(1/3.2”)2M(1/3”)3M, 5M In 4Q052006. 3• Products•Samples• Pixel Size : 2.8um, 2.25um,1.75umVGA(1/5.8”)1.3M(1/3.2”)VGA(1/8”)1.3M(1/4”)2M(1/3.2”)2M(1/4”)3M(1/3”)5M(1/2.5”)8.4M(1/2.5”)1.3M(1/5”)VGA(1/10”)17AP/MC Roadmap & Spec.18Application Processors in Prod。