商业房地产开发与管理目录和前言翻译英文(共14页doc).doc

……………………………………………………………精品资料推荐………………………………………………… Commercial Real Estate Development & Management PracticeSecond EditionYang Baomin Jiang HeTsinghua University PressFirst Edition in September 2006 Second Edition on June 1st, 2008ContentsChapter ⅠInnovative Operation of Commercial Real Estate Business in 21st CenturyChapterⅡ Talents Management and Corporation Administrative Mechanism§1. Talents Management Theory and Commercial Real Estate Entrepreneur Evolution§2. Optimal Mechanism of Corporation Management and Its Application in Private Department StoresChapter Ⅲ Strategic Considerations on Real Estate Group Company and Commercial Real Estate §1. Consulting Research on Development Strategy of Real Estate and Retail Group §2. Organizational Structure Design of Commercial Real Estate CorporationChapter Ⅳ Market Investigation and Construction Planning of Commercial Real Estate §1.Innovative Model and Case of Market Investigation on Commercial Property and Retail §2. Construction Planning Concept Innovation and Shopping Mall Example §3. Investigation on England Birmingham Burling Shopping Mall and its Inspirations for Local Shopping MallsChapterⅤ Commercial Real Estate Investment Decision Making and Development Planning §1. Research on Decision Making of Knowledge Innovation-Based Commercial Real Estate Investment §2. All Process Planning and Development of Shopping Mall §3. Design Exploration of Large Mall—Cases of China and US §4. Global View of Outlets Development in ChinaChapter Ⅵ Modern General Merchandise Trade and Commercial Real Estate §1. Research on Modern General Merchandise Trade Chain Business Innovation and Famous Brand Output §2. Business Innovation of Department Store for the White-collar Group on Commercial Pedestrian Mall or Shopping Mall §3. Study on General Merchandise Trade Chain Business of SAKS 5th Avenue In New York USChapter Ⅶ Commercial Real Estate Investment Attraction§1. Investment Attraction Planning and Its Implementation of Large Mall and Commercial Pedestrian MallChapter Ⅷ Profit-Making Model Design of Shopping Mall §1. Profit-Making Process of Shopping Mall §2.Making Optimal Profit Via Theme Shopping Mall—Case of Venice Theme Shopping MallChapter Ⅸ Development and Operation of Urban Building Complex §1. Analysis and Comparison on Large Urban Building Complexes Between China and Japan §2. Planning and Operation of Pivotal Rail Transit Urban Complex---Case of Planning of Shanghai Songjiang Rail Transit Property §3. Development and Operation of Commercial Property in High Speed Railway Station §4. Planning and Complex Study on Shanghai Hongqiao Traffic Pivotal Commercial Network §5. Study on Urban Complex Development of Prefecture-Level Cities—Cases of Quanzhou City and Xuzhou City §6. Optimal Profit-Making Model and Development Strategy of Urban Complex of Listed CompanyChapter Ⅹ Visual Merchandise Display Planning and Commercial Operation of Shopping Mall §1. Visual Merchandise Display System of Shopping Mall—Cases of Europe, US, Japan and ROK. §2. Operational Management of Shopping Malls in Shenzhen CBD—Case Study on Huaren Wanxiang MansionChapter Ⅺ Development and Operation of Commercial Pedestrian Mall§1. Investment Planning and Operational Innovation of Commercial Pedestrian Mall§2. Study on Quanzhou Song Dynasty Commercial Development and Song Dynasty Commercial Block RecoveryChapter Ⅻ Development and Operation of Large Wholesale Markets§1. Development and Operation Planning of Theme Clothing Wholesale Market§2. Urban Complex Development of Large Leather Market and Professional MallChapter ⅩⅢ Study on Capital Structure and Operation of Commercial Real Estate Corporation§1. Study on Optimal Capital Structure of Real Estate Enterprise§2. Analysis on intangible asset Operational Theory and Practice of Real Estate EnterpriseChapter ⅩⅣ Value Chain Management and Marketing Practical Innovation of Commercial Real Estate§1. Systematic Application of Client Marketing Theory in Commercial Property Marketing§2. Value Chain Theory and Its Application in Commercial Property DevelopmentChapter ⅩⅤ Commercial Property Project Management Innovation and Case Study Chapter ⅩⅥ Large-Scale Real Estate Project Operation and Community Commercial Planning Practice §1. Large-Scale Real Estate Project Operation and Planning Practice§2. Mistakes Concerning Community Commercial Activity and SolutionChapter ⅩⅦ Commercial Property and Urban Operation§1. Interaction Between Commercial Property and Urban Operation—Cases of Dalian City and Xiamen City§2. Comparison Study on Internationalization of Songjiang District As Satellite City of Shanghai Municipality§3. Quanzhou City’s Sustainable Development Strategy and Commercial Planning for Next Fifty Years §4. Study on Prov。