企业社会责任全新的一面.doc

本科毕业论文（设计）外 文 翻 译原文：A new side to CSRA political transformation is taking place in Latin America. Ideological jousting and changing doctrines have capitalized on unresolved social problems, including gender discrimination, child labor and unfair labor practices, and environmental damage, as well as improper corporate governance. In Venezuela, Argentina, Ecuador, Nicaragua. Bolivia, Brazil and elsewhere, meeting these challenges has become the core of government plans. That is changing the relationship between the state and the private sector, often resulting in increased auditing, regulation and intervention. For these reasons, and especially in light of the global recession, it's not surprising that KPMG's November 2009 "Out of Adversity" report notes that 61 percent of organizations in Latin America say they are making substantial changes to their short-term business strategies, and 59 percent are radically rethinking their long term plans.In order for a country to evolve politically, social struggles must be treated not from an ideological standpoint, but rather through a perspective in which revision of the social management of public and private corporations is a priority. There is a kind of "social warming" taking place in Latin America that is affecting the sustainability and reputation of many companies. By "social warming" I mean people's attitudes toward the many issues listed above: There is a new awareness among Latin Americans who are determined to act in defense of their rights.These changes in attitudes are taking place at an accelerated pace as well, due to the increased speed at which news and information are communicated, in part through social media. In fact, consumer demands are changing much faster than most companies can react, creating a deep breach between a company's interest and society's expectations. This breach is even greater among multinational companies, because most try to respond to a specific group with global programs of social responsibility that are not adapted to a particular location. All of these factors accentuate a lack of confidence in private enterprises. According to Latinobarómetro 2009 (an annual public opinion survey of 19,000 people in 18 countries),only 42 percent of people have some or a lot of confidence in private enterprises, ranking them eighth among 15 institutions, demanding that corporate leaders revise their models of management and create a shared perspective toward corporate social responsibility.The United Nations Global Compact and the Global Reporting Initiative have generated a framework for companies that are committed to aligning their operations and strategies with important indicators and universally accepted principles for sustainable and responsible businesses, including workplace standards, environmental responsibility and anti-corruption measures. Those that fail to meet these standards, or to communicate their progress toward meeting them, are taken off the Global Compacts list of participants; in fact, 859 companies worldwide were removed from the initiative in February because they failed to report on their progress.For example, fair trade initiatives have become more than just a brand to promote more equitable trading conditions. Rather, fair trade is a way to connect concerned consumers and attentive producers in order to combat poverty and guarantee sustainable livelihoods. Though fair trade products are more expensive, many consumers see additional value in supporting labor rights of banana producers in Peru, protecting the environment for beekeepers in Chile and empowering coffee co-operatives in Costa Rica, among other issues. Consumers used to be interested in a product; now they are also concerned about the way it gets to the shelf.New demands on CSR"Corporate social responsibility",as a social campaign, was initiated in the 1980s in the west, and has become prevalent worldwide with the process of globalization. Corporate Social Responsibility is one of the most widely discussed topics in management circles, forcing businesses to take account of their economic, environmental and social impacts in the way they operate.The so-called "corporate social responsibility", refers to the fact that under the market oriented economy, Corporate Social Responsibility should not only include pursuant of interests for stockholders, hey should also take into account the relevant interests of stakeholders, i.e. the interests of the various parties who influence or are influenced by the behaviors of a company. Of the two, the interests of the employees constitute the most direct and main content of Corporate Social Responsibility. Therefore, the basic operational method to achieve Corporate Social Responsibility is the so-called "the campaign of corporate production rules", which is also known as "the campaign of corporate operation norms" or "the campaign of factory regulations".Corporate Social Responsibility, especially the f。