Essay写作范文-苹果挑战与定价策略
4页1、 Essay写作范文-苹果挑战与定价策略Q1: What are the key challenges Apple is facing, both in terms of the macro-environment and industry competition?Although Apple Inc. now is one of the successful companies in the world, the company is exposed to many problems. Using PEST Analysis, these problems are potential factors that Apple Inc. face including political, economic, social, and technological aspects. In the aspect of policy, Apple Inc. had a robust experience for these years. The headquarter of Apple Inc is
2、 now in the U.S., but Apple is still facing “legal stress domestically also” since Apple imported some material to manufacture its phones parts whichever earlier banned by the U.S. government (Mohammad, Usman & Md, 2015). In addition, Americas labor and environmental laws make it hard for Apple Inc. to compete in the market, according to the 10-K form of Apple Inc. (2013).Because Apple Inc. is now cooperating with a great many of contract suppliers worldwide, Apple faced several supplier worker
3、issues and even some suicides cases, for instance, in May 2010, long working hours brings stress to workers and “two of workers lost their life and sixteen were injured during an explosive in one of Apples supplier facility” (Mohammad, Usman & Md, 2015). As a result, some political rules in some countries restrict how Apple Inc. conduct business in that specific country. Besides, if Apple is competing with local counterpart, lets say Huawei, a Chinese mobile manufacturer in China, Huawei can get
4、 a pass to expand in China while Apple might face several restrictions as Chinese government would support local companies. Lastly, unstable U.S. trade relationship conducted by the U.S. government may result in “potential retaliation against Apple in China” (Financial Times, 2018).Although with the promotion of iPhone X, Apple Inc. now experience a relatively high profit, it still faces economic challenges. The worlds economy was slow in the past few years, and Apple Inc. has been affected by s
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