appendix(马来西亚网络游戏市场调研报告5)

1、APPEENDIICESSAppeendiix 11. DDesccripptioon oof ffourr faactoorsDesccripptivve SStattistticssNMiniimummMaxiimummMeannStd. DeeviaatioonDiveersiificcatiion of gamme cconttentt181354.388.5711Enteertaainmmentt off gaame conntennt181354.344.5988The perrforrmannce of gamme cconttentt181254.233.5955The acccultturaatioon oof ggamee coonteent181254.144.7211Gameeplaay oof ggamee coonteent181254.122.6388The creeatiive abiilitty oof ggamee coonteent181254.188.6166GC1812.3334.8334.22299.437708Valiid NN (llis

2、ttwisse)181Desccripptivve SStattistticssNMiniimummMaxiimummMeannStd. DeeviaatioonThe goaal oof MMOBAA gaame sett181354.322.6899The chaalleengiing of MOBBA ggamee181154.122.7099The opeerattionn off MOOBA gamme181254.033.6366The feeedbaack of MOBBA ggamee181354.133.5977The teaamwoork of MOBBA ggamee181254.100.7199The commmunnicaatinng ffuncctioon oof MMOBAA gaame181254.133.7000The traadinng ffuncctioon oof MMOBAA gaame181254.044.6822GI1812.5774.8664.12240.463373Valiid NN (llisttwisse)181Desccrippt

3、ivve SStattistticssNMiniimummMaxiimummMeannStd. DeeviaatioonThe saffetyy off peersoonall innforrmattionn annd ccharractter in MOBBA ggamee181354.400.6133The traadinng ssafeety of MOBBA ggamee181254.200.6622The punnishhmennt rrulees oof MMOBAA gaame181254.000.6833The FAQQ off MOOBA gamme181253.733.7355GS1812.4004.8004.06619.578863Valiid NN (llisttwisse)181Desccripptivve SStattistticssNMiniimummMaxiimummMeannStd. DeeviaatioonThe abiilitty oof llearrninng kknowwleddge181253.755.7244The abiilitty oo

4、f pprobblemm-soolviing181253.833.6900The abiilitty oof ccommmuniicattionn181254.044.7333The proofitt off thhe MMOBAA gaame181254.322.7944The repputaatioon oof MMOBAA gaame181254.388.7833GA1812.2555.0004.08843.531178Valiid NN (llisttwisse)181Appeendiix 22. DDesccripptioon oof DDemoograaphiic aand behhaviior chaaraccterristticssgendderFreqquenncyPerccenttValiid PPerccenttCumuulattivee PeerceentValiidmalee14982.3382.3382.33femaale3217.7717.77100.0Totaal181100.0100.0ageccatFreqquenncyPerccenttValiid

5、 PPerccenttCumuulattivee PeerceentValiid13-1183016.6616.6616.6619-2258345.9945.9962.4426-3306535.9935.9998.3330 aand aboove31.71.7100.0Totaal181100.0100.0mariitall sttateeFreqquenncyPerccenttValiid PPerccenttCumuulattivee PeerceentValiidmarrriedd3720.4420.4420.44singgle14479.6679.66100.0Totaal181100.0100.0educcatiion levvelFreqquenncyPerccenttValiid PPerccenttCumuulattivee PeerceentValiidsecoondaary or lowwer2714.9914.9914.99dipllomaa6636.5536.5551.44degrree7742.5542.5593.99posttgraaduaate eduuc

6、attionn105.55.599.44PHD1.6.6100.0Totaal181100.0100.0occuupattionnFreqquenncyPerccenttValiid PPerccenttCumuulattivee PeerceentValiidstuddentt10960.2260.2260.22offiice worrkerr5228.7728.7789.00freeelannce105.55.594.55otheer105.55.5100.0Totaal181100.0100.0racee off reespoondeentssFreqquenncyPerccenttValiid PPerccenttCumuulattivee PeerceentValiidMalaay7642.0042.0042.00Malaay CChinnesee9954.7754.7796.77Malaay IIndiian42.22.298.99otheer21.11.1100.0Totaal181100.0100.0dispposaableepocckettmoeenyFreqquen

7、ncyPerccenttValiid PPerccenttCumuulattivee PeerceentValiidincoome grooup7239.8839.8839.88loweer tthann 2000 rrm10155.8855.8895.66200-5000 rmm84.44.4100.0Totaal181100.0100.0dispposaableeinccomeeFreqquenncyPerccenttValiid PPerccenttCumuulattivee PeerceentValiidno iincoome grooup10960.2260.2260.22loweer tthann 30000 rm2312.7712.7772.9930000-50000 rm4625.4425.4498.3350000-80000 rm31.71.7100.0Totaal181100.0100.0leveeldiispoosabbleFreqquenncyPerccenttValiid PPerccenttCumuulattivee PeerceentValiidno iincoome grooup10960.2260.2260.22incoome grooup7239.8839.88100.0Totaal181100.0100.0motiivattionn foor pplayyinggFreqquenncyPerccenttValiid PPerccenttCumuulattivee PeerceentValiidenjooy ffreee tiime12971.3371.3371.33reliievee sttresss179.49.480.77makee neew ffrieend3318.2218.2298.99get a ssensse oof aachiieveemennt1.6.699.44otheer1.6.6100.0Totaal

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