2022年考博英语-宁波大学考前模拟强化练习题3(附答案详解)
94页1、2022年考博英语-宁波大学考前模拟强化练习题(附答案详解)1. 单选题Resale Price Maintenance is the name used when a retailer is compelled to sell at a price fixed by the manufacturer instead of choosing for himself how much to add on to the wholesale price he pays for his supplies. This practice is associated with the sale of “branded” goods, which now form a very considerable proportion of consumers purchases, and it has led to a great deal of controversy.Generally such articles are packed and advertised by the manufacturers
2、, who try to create a special “image” in the minds of possible purchasersan image made up of the look of the article, its use, its price, and everything else which might lead purchasers to ask for that brand rather than any other. If a retailer is allowed to charge any price he likes, he may find it worthwhile to sell one brand at “cut” prices even though this involves a loss, because he hopes to attract customers to the shop, where they may be persuaded to buy many other types of goods at highe
3、r prices. The manufacturer of the brand that has been “cut” fears that the retailer may be tempted to reduce the services on this article; but, even if he does not there is a danger that the customer becomes unsettled, and is unwilling to pay the “standard” price of the article because he feels that he is being “done”. This may, and indeed often does, affect the reputation of the manufacturer and lose him his market in the long run.It is sometimes said also that the housewifewho is the principal
4、 buyer of most of these goods prefers a fixed price because she knows where she is and is saved the bother of going from shop to shop in search of lower prices. If one shop cut all the prices of its branded goods she would undoubtedly have an advantage in shopping there. But this does not happen. A store usually lowers the price of one or two of its articles which act as a decoy and makes up its losses on others, and changes the cut-price articles from week to week so as to attract different gro
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