管理会计(双语)课后答案answer-chapter13
4页1、Chapter 13 Strategy, Balanced Scorecard, and Strategic Profitability Analysis1. Which of the following are two generic strategies described in the text that a company can use?a. Growth and product differentiationb. Price recovery and growthc. Product differentiation and cost leadershipd. Cost leadership and price recovery2. Reengineering is a key element ina. cost leadership strategy.b. price-recovery strategy.c. product-differentiation strategy.d. productivity measures.3. Which of the following
2、 is the most critical aspect of a successful reengineering process?a. Eliminating unnecessary activities and tasksb. Developing employee skillsc. Changing roles and responsibilitiesd. Working across functional lines to focus onthe entire business process4.The balanced scorecard gets its name froma.b.c.d.strategies.an attempt to provide short-run financial results with long-run financialan attempt to balance product quality and cost reduction.an attempt to match a companys poawbnili tcieas with t
3、he opportunities inthe marketplace to accomplish an overall objective.an attempt to balance financial and nonfinancial performance measures toevaluate both short-run and long-run performance in a single report.5. Creating value for customers describes which one of the four perspectives of the balanced scorecard?a. Financial perspectiveb. Customer perspectivec. Internal business processperspectived. Learning and growth perspective6. The analysis used for evaluating the success of a strategy throu
4、gh changes in operating income components uses actual results of the current year compared to a. budgeted results for the current year.b. actual results for the previous year.c. target amounts for the current year.d.budgeted results for the previous year.7. The growth in market share is used in calculating the net income effecta. of industry growth.b. of product differentiation.c. of cost leadership.d. of either cost leadershipor product differentiation, depending upon thestrategy chosen.8. The
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