徒步登山游游客消费特征探析
21页1、题目 徒步登山游游客消费特征探析 以重庆市为例 摘 要近年来,山地旅游作为一项结合登山运动和旅游活动、旅游开发的产物,得到了越来越多的关注和研究。越来越多的游客开始关注山地旅游,并将山地作为休闲度假的重要目的地。伴随着经济社会的发展,山地旅游的业态和旅游方式也不断延伸,增加新的内容。目前全世界的山地旅游包括山地观光、山地文化、山地乡村、山地休闲、山地度假和山地运动等主要类型。重庆市是举世闻名的“山城”,山地面积占据着较大比例。大部分重庆市民对上坡下坎都不陌生,对山地有一种与生俱来的感情。随着重庆市民的旅游需求日益增长,山地旅游 逐渐成为一种理想的休闲度假方式。本文通过对国内外山地旅游综述进行理论研究,结合重庆市山地旅游的开发现状,对重庆市徒步登游游客的消费特征进行实证研究,本文根据国内外对登山旅游的概念、登山旅游者、登山旅游者的行为和需求研究,综合分析重庆山地旅游产品开发现状。通过文献分析法、深度访谈法、问卷调查法、统计分析法等对重庆徒步登山游游客的人口学特征、游客消费行为和游客消费心理进行统计分析,总结重庆市徒步登山游存在的问题,并根据具体的问题提出意见和建议,以此来促进重庆徒步登山
2、游产品的合理开发以及长远发展。关键词:徒步登山、游客消费行为、重庆AbstractIn recent years, mountain tourism has received more and more attention and research as a product of combining mountaineering and tourism activities and tourism development. More and more tourists are beginning to pay attention to mountain tourism and use mountain as an important destination for leisure and holiday. Along with the economic and social development, the format of mountain tourism and the way of tourism have also been extended, adding new cont
3、ent. The current mountain tourism in the world includes mountain tourism, mountain culture, mountain villages, mountain recreation, mountain resorts and mountain sports. Chongqing is a world-famous “mountain city” with a large proportion of mountainous areas. Most Chongqing citizens are familiar with the uphill slope and have an innate feeling for the mountains. With the growing demand for tourism from Chongqing citizens, mountain tourism has gradually become an ideal way for leisure and holiday
4、.Based on the theoretical research on mountain tourism at home and abroad, combined with the development status of mountain tourism in Chongqing, this paper conducts an empirical study on the consumption characteristics of Chongqings hiking tourists. This paper is based on the concept of mountaineering tourism at home and abroad, mountaineering tourists, mountain climbing. Research on the behavior and needs of tourists, comprehensive analysis of the development status of Chongqing mountain touri
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