2022年品牌监护指数-世界前250位首席执行官的年度报告（英）-2022-59页

Brand Guardianship Index 2022 The annual report on the world’s top 250 CEOs March 2022 Contents. About Brand Finance 3 7 What Do We Mean by Brand Guardianship? David Haigh, Chairman & CEO, Brand Finance & Annie Brown, Associate, Brand Finance Brand Guardianship Index Medal Table 8 16 17 Brand Guardianship Index Methodology Insights 19 The CEO Brand 20 David Mitchell, Director, dna-rB Ltd The CEO of the Future 22 Punit Renjen, CEO, Deloitte Brand Spotlights 26 e& 27 Interview with Hatem Dowidar, Group CEO, e& Deloitte 31 Interview with Punit Renjen, CEO, Deloitte Appendix 34 45 52 Corporate Brand Valuation Methodology Our Services © 2022 All rights reserved. Brand Finance Plc. Brand Finance Brand Guardianship Index 2022 2 About Brand Finance. Brand Finance is the world's leading brand valuation consultancy. We bridge the gap between marketing and finance Brand Finance was set up in 1996 with the aim of 'bridging the gap between marketing and finance'. For 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line. We quantify the financial value of brands We put 5,000 of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish nearly 100 reports annually. We offer a unique combination of expertise Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. We pride ourselves on technical credibility Brand Finance is a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, and the first brand valuation consultancy to join the International Valuation Standards Council. Our experts helped craft the internationally recognised standards on Brand Valuation – ISO 10668 and Brand Evaluation – ISO 20671. Our methodology has been certified by global independent auditors – Austrian Standards – as compliant with both, and received the official approval of the Marketing Accountability Standards Board. Get in Touch. For business enquiries, please contact: Annie Brown Associate a.brown@brandfi For media enquiries, please contact: Michael Josem Associate Communications Director m.josem@brandfi For all other enquiries: enquiries@brandfi +44 207 389 9400 www.brandfi Brand Finance Brand Guardianship Index 2022 3 Request your own Brand Value Report A Brand Value Report provides a complete breakdown of the assumptions, data sources, and calculations used to arrive at your brand’s value. Each report includes expert recommendations for growing brand value to drive performance and offers a cost-effective way to gaining a better understanding of your position against peers. Insight Visit or email enquiries@brandfi Strategy Benchmarking Education Brand Valuation Summary Brand Strength Tracking Royalty Rates Cost of Capital Analysis Communication Customer Research Findings Understanding Competitor Benchmarking enquiries@ B Brandirectory is the world’s largest database of current and historical brand values, providing easy access to all Brand Finance rankings, reports, whitepapers, and consumer research published since 2007. + Browse thousands of published brand values + Track brand value, strength, and rating across publications and over time + Use interactive charts to compare brand values across countries, sectors, and global rankings + Purchase and instantly unlock premium data, complete brand rankings, and research Visit to find out more. Brand Finance Group. Brand Finance Institute Brand Finance Institute is the educational division of Brand Finance, whose purpose is to create and foster a professional environment for knowledge-sharing and networking among practitioners and experts in the market. BFI organises events, in-company training, and corporate educational initiatives around the world. In the quest for marketing excellence and with the purpose to equip the brand valuation and strategy practitioners with the necessary skills and tools, we have developed a wide range of programmes and certifications in collaboration with the most coveted business schools, universities and thought leaders in the field. Brand Dialogue Brand Dialogue is a public relations agency developing communications strategies to create dialogue that drives brand value. Brand Dialogue has over 25 years of experience in delivering campaigns driven by research, measurement, and strategi