电信行业--行动通信与资讯产业之发展(PPT 52页)

1、行动通信与信息产业之发展 大 纲传统通讯网络之整合电信开放与电信公司的角色台湾3G业务之发展现况与网际网路之应用行动电子商务传统通讯网络传统电信服务：Plain Old Telephone Services (POTS)l模拟语音为主，数据为辅l因语音及数据之特性迥异，各有独自之网络l双向传输、普及率高、窄频、服务功能受限有线电视：CATVl视讯广播为主，广频、普及率高l单向、无交换功能、系统与系统间并不相连传统通讯网络计算机网络（LAN to WAN）l透过计算机网络达到通讯及资源共享之目的lIP：OSI的网络层协议l藉由电信网络达成广域之计算机通讯网络整合电信、有线电视、与计算机网络，以提供语音、数据、及视讯之多媒体服务4C之整合Computer：ISP、IAP、ASP、ICP、LAN、Information Appliance等Communication：第一类电信业者为主CATV：有线电视业者、节目供货商、直播卫星、数字电视产业E-Commerce：在因特网上执行商品或服务之买卖整合之趋势诱因：扩大产业之经济规模法规、政策、技术等障碍之消除整合之方式l水平扩张：MSO、M&Al

2、垂直延展：频道商与系统业者、Content and ISP、 Fixed Mobile Convergencel跨业整合：Telecom、CATV、Internet电信开放之政策目标l对电信业者而言l提供公平竞争环境l促进技术进步l改善经营效率l对消费者而言l提供其高质量、多样化、价格低廉之电信服务l对相关产业之关联l诱发连锁效果l发动经济发展未来通讯网络架构物理层l频宽的建设l大量的资金投入l有线与无线网络l传统电信服务l电话、语音、数据、专线、企业网络虚拟层l频宽的使用l周边产业的投入lIP-based 的服务l多媒体内容服务l娱乐、商务、数据库、软件、广告、教育电信公司的角色Official Statementl建设高速广带宽频之电信网络l保障国人平等之信息撷取权力l台湾信息基础网络之提供者Unofficial Statementl建立使用者彼此之间之通讯网络并藉以牟利l建立使用者与内容提供商之间之通讯网络并藉以牟利创造多赢的结果通讯产业技术使用者效率及满意度企业竞争力内容提供者信息普及电信公司获利增加台湾税收电信服务业带动之投资金额民国86年至88年：每年投资金额约700至80

3、0亿，中华电信占多数民国89年至90年：因民营固网业者加入，每年投资金额约1,500亿，民营业者占绝大多数藉由投入产出关联分析，电信投资将产生1比2.84之整体乘数效果，故86年至90年因电信投资所增加之整体经济总产值约达1兆5千亿元通讯设备制造业交换设备：局用交换机、IP路由器、智能网络产品、网络管理设备传输设备：多任务设备、数字用户回路设备、电缆、光缆、卫星通信设备、微波通信设备用户终端设备：显示型电话机、行动终端设备、网络电话网关第三代行动通信系统与固定网络的差异性l个人化的服务l量身订做的人机界面l因地而异的内容提供IMT-2000 GoalsGlobal system for wireless communicationslRoaminglStandardized interfaceslEconomic scale implementationMulti-environment operationlTerrestrial (Vehicular, Pedestrian, Indoor)lSatellitePacket-switched and circuit-switchedI

4、TU StandardsIMT-DS: UTRA FDD or WCDMAIMT-MC: cdma2000 (1x, 3x, 6x)IMT-TC: UTRA TDD or TD-SCDMAIMT-SC: UWC-136IMT-FT: DECT行动通信宽带化双向宽带传输l实时的互动促进电子交易多种传输规格与模式l使用第三代行动通信的目的因人而异资讯的安全性l交易的合法性与安全性l相关的软件开发与台湾的信息产业Licensing HistoryCT-2: Beauty Contest, 9 regional licensesCellular: Beauty Contest, 2 nation-wide and 6 regional licensesLow-Tier: Pre-qualification and royalty tenderFixed-Line: Beauty ContestMost likely for 3G as of today: Pre-Q and tender/auction for spectrum/royaltyRegulatory ProgressA vari

5、ety of licensing methods has been applied in Taiwan for the past 6 years.Spectrum for 3G2110MHz1920MHz1975MHz2025MHz2010MHzTDDFDDLow-Tier (PACS-B1)2170MHzGuard BandLow-Tier (PACS-B2)Low-Tier (PHS)19051915MHz1900MHz1900MHz5MHzRegulatory ProgressThe missing 5 MHz in the FDD band is a consequence of accommodating American, European, and Japanese low-tier systems in the 1900 MHz band.3G Planning CommitteeGovernment Officers: Fair Trade Commission, Consumer Protection Commission, MOTC, MOEA, ITRI, II

6、I, DGTScholars: Professors from National Taiwan Univ., Chiao-Tung Univ., Cheng-Chi Univ., Central Univ., Taipei Univ., Academia SinicaTelecom Operators: Fixed, Mobile, and Low-TierManufacturers: Foreign and domestic; Telecom and ITRegulatory ProgressThe Planning Committee is biased toward the existing operators because no potential greenfielders are invited.DGTs Recommendations for 3G LicensingFour to six island-wide licensesNo different treatment of incumbent and new entrants in the licensing p

7、rocessTechnology neutral under IMT-2000 specificationEncourage number portability as long as technically feasibleRoaming is considered a business activity, therefore government will not intervene but will encourage such activitiesRegulatory ProgressMost of the recommendations are strongly influenced by the existing operators.DGTs Recommendations for 3G LicensingCall-by-call and pre-selection for indirect access capabilityMinimum capital is NT$ 10.4 billion plus license feePopulation coverage sho

8、uld reach 50% within 3 yearsRegulatory ProgressSome requirements are not as strict as that of 2G.3G Licensing ScheduleRegulatory Progress因特网之应用网络联机服务：拨接服务、固接服务、VPN网络管理、主机租用代管网际电信：网络传真、网络电话、网络无线传输电子商务：电子商店、电子商场、网络下单、付款机制线上信息：娱乐类、信息类、咨询类因特网加值服务联机服务与加值服务之比重代表加值服务日益受到重视二者将在2002年均分美国Internet市场连线服务之营收比例将降至40左右高附加价值服务之营收比重将日渐增加网络经济学传统经济理论：人类的欲望超过匮乏的物质资源网路经济学：信息及智能财产不虞匮乏，使用者的注意力是最稀有的资产Nonsequential Writing System: HypertextHTTP, URL, HTML成功的网站上线人次与再造访率（忠诚度）l网路上的十大搜寻名词提供在线小区，供交互式讯息交换l共同兴趣与话题l社区意识日益受到重视大众

9、媒体，互动媒体，利基媒体，个人化媒体Extended Value ChainContent creation and provisioningApplications provisioningPortalNetwork operatorVirtual network operatorHardware solutionsSoftware solutions and integrationEdging into New TerritoriesNetwork operators are likely toEstablish portal and own the customersPartner with virtual network operatorsCooperate with CPE solution providersNon-network operators will participate in other segments of the value chainFull Service andContent ProviderNetwork XUserApplicationsCus

10、tomer Data BaseBitpipe for BrandedContent or InternetNetwork BSource & package own branded content Target new customers & revenue streams Differentiate with brand & customer loyaltyHigher risk, new competencies requiredAct as transparent “bit-pipe”Weak differentiation possibilitiesContent providers control the customersSmall risks, lower revenue opportunityUserUserNetwork AApplicationsOperators may play different role depending on whether they own the content and applications.Role for the Operat

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