1、Section 1: Planning第一节:规划1.1 Title of the projectLl项口的冠军The marketing strategy of Nokia in China.营销策略的诺基亚在。1.2 Objectives of the project1.2目标的项目For this project I have been instructed to come up with a marketing strategy for an existing company/product对于这个项口我奉命想出一个营销策略为现有的公司/产品。I have chosen to do Nokia, a leader in mobile telecommunications market. 我选择做诺基亚，一个领导者在移动通信市场。Based on the Chinese mobile phone market, this paper investigates Nokias marketing strategy and the reason of Nokia，s success.基
2、于中国移动电话市场,探讨诺基亚的营销策略和诺基亚的成功的原因。Therefore, several sub-objectives would be presented by a guide in this study: 因此,将会提出几个分项由一个指导在这研究：1 Investigating the marketing mix which has affected the Nokia.1调查营销组合影响诺基亚。1 Exploring the product of the brand position and market segmentation1探索产品的品牌定位和市场细分1 Investigating the pricing strategy to be used in mobile telecommunications market of Nokia.1调查定价策略用于移动电信市场的诺基亚。1 Investigating the promotional method of Nokia1调查方法的宣传诺基亚 1 Investigating the choice of the Nok
3、ia，s place1调查选择诺基亚的地方1 Investigating the market share among telecommunications market of Nokia in CH 1调查市场份额在诺基亚在中国的电信市场1 Investigating the financial report of Nokia in China1调查诺基亚在中国财务报告1 Investigating the attitudes of customer to the mobile phone of Nokia.1调查客户的态度的手机，诺基亚。1.3 Statement of issues to be investigated1.3声明问题有待调查Some issues I need to investigate first are the market share 有些问题我需要调杳首先是市场份额。It can be expressed as a companys sales revenue (from that market) divided by the total sales r
4、evenue available in that market.它可以表示为一个公司的销售收入(从市场)除以总可利用的市场销售收入。It also can reflect the attitude of the customer which is the most popular and which is the need to update the technology它述可以反映客户的态度,是最受欢迎的，哪些是需要更新技术。So investigate the satisfaction of the Nokia is very necessary. 所以调查的满足诺基亚是非常必要的。It always refers to the marketing strategy when capture the market in China. 它总是指的是当捕捉市场营销策略在中国。Especially the marketing mix, the product, the promotion, the price and the place 特别是营销组合、产品、促销、价格和位置。One o
5、f the most important aspects of good marketing is to be sure to produce products or services that meet your targeted consumer groups needs, as well as the price that the consumer can accept.最重要的一个方面是，确定好市场牛产产品或服务，满足您的目标消费群休的需求, 以及价格，消费者可以接受。If your products and services are priced considerably higher than like products and services, you may have a harder time building clientele.如果你的产品和服务的价格是大大高于类似产品和服务，你可能难以制作客户。Apart from that, we should explore 除此之外,我们应该探索1.4的理由选择问题，这一问题如何直接关系到主题所冇的问题的调查诺基亚密切相
6、关的话题。中国是最大的市场,诺基亚在整个世界;诺基亚起到了重要作用，在研究和发展、创 新、采购和生产。在面向未來的品牌战略具有深刻的印象在客户。更重要的是，根据不同等级消费者团体，诺基亚段不同的团体以及不同级别的于 机。因此,诺基亚捕获最大市场份额和获得高满意度意识在中国。因此，它是密切相关的营销策略进行销售的诺基亚。覆盖1.5的一部分,集团奖rketing: An IntroductionOne of the biggest and whose knowledge relates to most subject is Marketing.It refers to the market mix- 4Ps Price, Product and Service, Promotion and Place.what more, brand position and market segmentation are also significant to the success of Nokia in China.11创建一个文化的客户服务诺基亚正而临着激烈的竞争在移动通信市场。所以竞争对手也威胁到诺基亚。因此，高满意度意识是离不开文化的产生客户关怀。尤具是本地化战略的诺基亚。理由选择生意1.6(其中最重要的成功因素,诺基亚在中国，成功最重要的因素是营销策略。市场营销战略是一个过程，可以让一个组织集中有限的资源以最大的机会来增加 销售和实现可持续的竞争优势一个帀场营销战略应该围绕关键概念，客户满意度 是主要目标。也就是说,诺基亚使用营销策略是非常
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