KB公司员工敬业度研究.pdf

硕士专业学位论文 论文题目 KB 公司员工敬业度研究 学号 20105210147 研 究 生 姓 名 何志彬 指导教师姓名 袁勇志 专 业 名 称 工商管理 研 究 方 向 人力资源管理 论文提交日期 2013 年 2 月 KB 公司员工敬业度研究 中文摘要 I KB 公司员工敬业度研究 中文摘要 随着市场竞争的日益激烈，企业之间的竞争也是越演越烈，人力资源成为各企业竞争成功的关键因素而员工的敬业程度更是直接影响着公司的各项业绩指标企业的生存仅仅凭借其产品本身是不够的，和员工的努力敬业息息相关，只有敬业的员工加上满意的客户才能使企业持续稳健的发展国内对于员工敬业度的研究相对较少，以国外咨询公司的方法论为主， 中国企业迫切需要理论来指导员工敬业度的激励及提升方案 本文以著名咨询公司对于员工敬业度的观点理论为基础， 阐明了员工敬业度驱动因素以及激励员工提高敬业度的有关问题 论文的主要内容首先介绍国内外盖洛普咨询公司员工敬业度 Q12 理论和翰威特咨询公司 3S 敬业度观点以及员工激励的相关概念， 对员工敬业度概念进行界定， 重点分析影响员工敬业度的各个重要驱动因素问题，尤其是如何针对性激励员工提升敬业度问题。

本文选取 KB 公司的员工敬业度调研进行案例分析，按照 KB 公司员工服务的部门、员工的级别、性别、服务年限、学历、年龄分布和工作地点分布进行详细的分析，重点研究影响员工敬业度的驱动因素并提出激励员工提升敬业度的建议 对 KB 公司员工敬业度的提升和公司绩效的完善起到积极的作用 本文在以下方面进行了有益的探索： （l）员工敬业度的定义以及影响其指标的重要驱动因素 （2）通过分析 KB 公司员工敬业度的案例深入探究了激励与提升建议和实施的重点，为我国企业员工敬业度的研究提供有益的帮助和借鉴 关键字关键字：KB 公司 敬业度 驱动因素 调研结果分析 激励与提升建议 作作 者：者：何志彬 指导老指导老师：师：袁勇志英文摘要 KB 公司员工敬业度研究 II The study of KB Company Employee Engagement Abstract With the increasingly market competition day by day, the competition between enterprises is also becoming more and more sever. Human Resources has become the most critical success factor for each enterprise competition. The degree of employee engagement directly impact on the performance indicators of the company. The survival of the enterprise just by virtue of the products itself is not enough, and the dedicated efforts of the staffs are closely related, the dedicated staffs and satisfied customers can contribute to enable enterprises to sustained and healthy development. The domestic employee engagement is relatively limited, mainly foreign consulting company methodology, Chinese enterprises are urgent need for employee engagement incentive theory to guide and enhance the program. This thesis is based on well-known consulting company view of employee engagement theory, to clarify the driving factors of employee engagement and motivate employees to improve self-engagement. The main content of the Q12 thesis including introduces the domestic and international Gallup consulting firm and Hewitt Associates 3S employee engagement and employee incentive concept to define the concept of employee engagement, focusing on the analysis of various employee engagement important driving factors impact, in particular, study how to enhance employees engagement with targeted incentives plan. This thesis select KB Company employee engagement survey as research case to analysis, per the KB employees distribution of services, departments, staff levels, gender, length of service, qualifications, age distribution and workplaces to conduct a detailed analysis which focuses on the impact employee engagement driving factors and suggestion to motivate employees to enhance engagement. Play an active role to enhance employee engagement KB Company and improve corporate performance. This thesis explored following areas: (l) Employee Engagement definition as well as the important driving factors (2) Analysis KB Company employee engagement survey case delve into the incentive and upgrade recommendations and implementation priorities, to KB 公司员工敬业度研究 英文摘要 III provide useful help and learn from KB employee engagement survey case study. Keywords：KB Company, Employee Engagement, Driving factors, Research employee engagement survey case, Incentive recommendations Written by: He Zhi bin Supervised by: Yuan Yong zhi 目 录 第一章第一章 绪绪 论论............................................................................................................... 1 1.1 研究背景 ................................................................................................................ 1 1.2 研究意义和目的 ..................................................................................................... 2 1.3 本文的研究方法 ..................................................................................................... 4 （1）文献研究法 ...................................................................................................... 4 （2）归纳分析法 ...................................................................................................... 4 （3）调查法 .............................................................................................................. 4 （4）个案分析法 ...................................................................................................... 5 第二章第二章 理论基础及文献回顾理论基础及文献回顾 ....................................................................................... 6 2.1 员工敬业度 ............................................................................................................. 6 2.2 员工敬业度的影响因素 ......................................................................................... 8 2.3 盖洛普公司对员工敬业度的观点及调研方法论 ................................................. 10 2.3 翰威特公司对员工敬业度的观点及调研方法论 ................................................. 13 第三章第三章 KB 公司员工敬业度调研与现状分析公司员工敬业度调研与现状分析............................................................ 18 3.1 KB 公司简介 ..............................................................................................。