Module4 Unit1 Advertising知识精讲1 译林版 试题.doc

Module4 Unit1 Advertising知识精讲一. 本周教学内容： Module 4 Unit 1 Advertising ［教学目标］ Unit 1 Reading strategy: reading expository writing二. 重点、难点： Reading strategy, Language Points三. 教学过程：（一）Reading strategy 1. Expository writing is meant to introduce you to basic information on a topic. It usually follows the same basic format: introduction of subject, supporting details, conclusion. When you see a statement presented in expository writing, e.g., ‘ Even if an ad does not lie, it does not mean it tells you the complete truth’, always look at the information that follows it closely. You should be able to find facts to support the idea, such as ‘All it says is that it fights it and that is not the same thing at all’. The author will follow this information with a concluding statement, which tells you what you are supposed to learn from the passage—‘We must not fall for this kind of trick!’ 2. the structure of the passage Paragraph 1 introduction Paragraph 2-5 supporting detailsParagraph 2 What is an advertisement? There are two kinds of advertisements 100－commercial advertisements and public service advertisements（PSAs） Paragraph 3-4 commercial advertisements do not tell people the complete truth. Paragraph 5 public service advertisements do not play tricks on us. Paragraph 6 conclusion— be smart about advertisements.（二）Word Study 1. advertise v. 做广告；登广告 eg. Many companies will only ~ in the Sunday paper.advertiser n. 登广告者；广告商advertisement n. 广告eg. At this time of year, the papers are full of ~s for skiing holidays.2. be used to doing/sth 对……习以为常，习惯于eg. I’m not ~ the smell of the chemicals. be used to do 被用来做……（be used for）eg. The knife was used for cut meat for guests. used to do 曾经；过去常常eg. Uncle Tom used to live in a small town in Texas.3. share v. 分享；分担eg. We dont have enough books so youll have to ~.~with eg. Will you ~ your experiences with me?~ between/among eg. They ~d the cake between them.eg. Dan and Claire ~ an interest in ancient history. n. 股份；股票；那一份 eg. They were able to sell their ～s at a higher price./ I do my ~ （=do my part） of the housework.4. persuasive adj. 劝导性的；劝诱的；有说服力的；令人信服的（convincing） eg. ~ languagepersuade v. 劝导；劝诱（to make someone decide to do something, especially by giving them reasons why they should do it, or asking them many times to do it）~ sb to do sth eg. I finally managed to ~ her to go out for a drink with me.~ sb into doing sth eg. Dont let yourself be ~d into buying things you dont want.~ sb of sth eg. You must ~ me of your innocence（清白；无辜）.5. image n. 图像，影像（of）eg. Attempts were made to improve the public ~ of the police. imagine v. 想像 eg. ~ life without fire./ Can you ~ what China would be like if it didn’t introduce the opening policy?~ doing sth eg. ~ doing a horrible job like that!It’s hard/difficult/possible to ~ sth eg. After such a dry summer, its difficult to ~ what rain looks like. imagination n. 想像；想像力eg. You dont have to use your ~ when youre watching television./ Anny has a very good ~. imaginative adj. 想像的eg. an ~ solution to the problem6. product n. 产品eg. the new ~ of this factory/ Oil is the important ~ of many Middle-East countries.produce 1）n. 产品（尤指农场产品）eg. garden ~/ fresh local ~2） v. 生产；制造（manufacture） eg. George’s jokes ~d a great deal of laughter./Hard work often ~s good results. production n. 生产,产量 eg. car ~/ an increase in ~7. service n. 服务eg. Our aim（目标） is to provide the best ~ at the lowest price. serve v. 服务eg. ~breakfast/lunch/supperserve as eg. Michael ~d in that company as a CEO.serve in the armyit ~s somebody right活该If my memory ～s me, it happened on a Tuesday 8. billboard n. 广告牌blackboard on board 在（船上，机上）9. promote v. 宣传，推广eg. a meeting to ~ trade between Taiwan and the U.K.10. place 1） v. 安排；放置eg. He carefully ~d the diamond back in his desk drawer.2）n. 地方，地点take place 发生（无被动）eg. The next Olympics will ~ in Australia.take the place of eg. Sending e-mail has almost taken ~ writing letters. replace v. 替代；替换eg. Two of the tyres had to be ~d.replace sth with sth eg. They ~d the silver with gold.11. intended adj. （为……而）打算的（或设计的）eg. The book is ~ for children aged 5-7. intend v. 想；打算to have something in your mind as a plan or purpose~ to do sth eg. I intend to spend the night there.~ doing sth eg. We ~ looking at the situation again.12. educate v. 教育 （teach）educate sb about/in/on sth eg. a campaign to ~ teenagers about HIV education n. 教育educated adj. 受过教育的；有教养的 eg. a highly educated woman13. issue 1） n. [C] 问题；议题eg. Economic ~s should get more attention.2） n. [C]（书刊的）期，号eg. the January ~ of Readers Digest（读者文摘）14. welfare n. 福利，福利事业eg. public ~/ Our only concern is the childrens welfare.【模拟试题】 1. -- Could you give me a hand? -- Sure. ________ A. Which hand do you need? B. 。