手机游戏有限公司创业计划书.doc

游戏创业计划书 1GO 酷游戏有限公司创业计划书游戏创业计划书 2目录一、 执行摘要 ..............................................................................................................3二、产品分析 ................................................................................................................3三、市场环境分析 ........................................................................................................5（一）宏观环境分析—— PEST 分析 ..................................................................5（二）产业环境 ....................................................................................................5（三）战略方向—— SWOT 分析 ........................................................................61.优势（S） ...................................................................................................62.劣势(W) ......................................................................................................63.机会(O) .......................................................................................................64.威胁(T) ........................................................................................................6四、公司战略 ................................................................................................................7（一）企业概述 ....................................................................................................7（二）企业发展战略 ............................................................................................7（三）企业文化 ....................................................................................................7（一）市场细分—— 消费动机 ............................................................................7（二）市场选择—— 选择覆盖 ............................................................................8六、营销组合 ................................................................................................................8（一）产品策略 ....................................................................................................8（二）价格决策 ....................................................................................................8（三）销售渠道 ....................................................................................................8（四）促销策略 ....................................................................................................9七、游戏开发 ........................................................................................................9八、 运营体系 ............................................................................................................10（一）游戏运营 ..................................................................................................11（二）手游运营的初级阶段 ..............................................................................11（三）手游运营的中级阶段..............................................................................11（四）游戏的运营与风险 ..........................................................................12（五）降低运营风险方式 ..................................................................................12游戏创业计划书 3九、财务分析 ..............................................................................................................13（一）融资计划 ..................................................................................................13（二）投资估算 ..................................................................................................141.项目实施计划 ..........................................................................................142.建设投资估算 ..........................................................................................143.资金使用和管理 .......................................................................................14十、风险管理 ..............................................................................................................16（一）营销风险 ..................................................................................................16（二）市场开拓的风险管理 ..............................................................................16（三）财务风险 ..................................................................................................171.筹资、融资风险 .......................................................................................172.资金偿还风险 ...........................................................................................173.资金回收风险 ...........................................................................................17（四）财务风险应对 ..........................................................................................17十一、退出机制 ..........................................................................................................181 .收购兼并 ..................................................................................................182 .产权交易 ..................................................................................................183 .破产清算 ..................................................................................................18十二、项目总结 .............................................。