广东人对西方菜引入的认可分析.doc

广东人对西方菜引入的认可分析The Acceptance of the Chinese to the Introduction of Western Foods in Shandong ProvinceABSTRACTThis dissertation has explored the acceptance of the Chinese to the introduction of western foods in Shandong Province.Diet is fundamental to survival, and China and Britain are no exceptions. But on how to "Eat”，there is a big difference between them, they have two different cultural styles of dietary habits with two different beliefs which form an important cultural marker. Diet reflects the cultured perspectives of a nation, and, in China, also reveals a spiritual element. Because of geographical features, the climatic environment, customs and habits, and other factors, food products will appear in different forms with respect to materials, tastes and cooking methods and eating habits. It was precisely because of these differences that different dietary habits developed.The differences between Chinese and Western cultures created dietary cultural differences between them, and these differences come from the different ways of thinking and different philosophies of life. This dissertation aimed at: (1) To explore the differences between Chinese and Western dietary habits, such as diet concepts, food, eating methods, banqueting habits and table etiquette. (2) To analyze the reasons for different dietary habit—from the perspective of cultural differences, product adoption, and communication theory. (3) To explore the attitude of Chinese customers to western cuisine.Table of contentsCHAPTER 1 INTRODUCTION 11.1 Background 11.2 Aims and Objectives 21.3 Topic Justification 21.4 Indicative Literature Review 31.4.1 Research scope of diet culture 31.4.2 Research statement of diet culture 41.5 Methodology 51.6 Scope and Limitations 6CHAPTER 2 LITERATURE REVIEW 82.1 Understanding culture 82.1.1 Defining culture 82.1.2 Classifying culture 112.2 Confining Food Culture 122.2.1 Chinese food culture 142.2.2 Western food culture 152.3 Cross-cultural Communication Perspective 182.3.1 Intercultural communication and cross-cultural communication..202.3.2 The deep structure of culture 212.3.3 Cultural relativism 222.4 Related Researches 242.4.1 Cross-cultural communication 242.4.2 Cultural adaptation 272.4.3 Theory of product adoption 292.5 Researches on Fast Food 312.5.1 Development of western fast food 31  2.5.2 Western fast food in China 33CHAPTER 3 METHODOLOGY 361.1.1 Research Hypotheses and Objectives 365.1 Research hypothesis 365.2 Research objectives 362.2.2 Research Approach 373.3.3 Research Subjects 384.4.4 Research Methods 385.1.1 Questionnaire 385.1.2 Ethical issues 39CHAPTER 4 RESEARCH RESULTS AND FINDINGS 406.1 Findings Introduction 406.2 Sampling Distribution Statistics 406.3 Questionnaires Survey Results 42Accept degree of Chinese to western food 42The attitude of Chinese to western food 46The influence of western food to Chinese diet 54The reasons for like or dislike western food 54Cross-tabulation Analysis 55Cross-tabulation: Q1 in relation to Q7 55Cross-tabulation: Q2 in relation to Q9 56Cross-tabulation: Q3 in relation to Q9 56Cross-tabulation: Q4 in relation to Q7 57Cross-tabulation: Q1 in relation to Q14 58Cross-tabulation: Q1 in relation to Q16 58Analysis of focus group discussion 59CHAPTER 5 DISCUSSION AND INTERPRETATION 631.7 Analysis of the Findings 631.8 Acceptance degree of Chinese to western food 631.9 The attitude of Chinese to western food 641.10 The influence of western food on Chinese food 651.11 Limitations of the Research 67CHAPTER 6 CONCLUSION AND RECOMMENDATION 691.12 Conclusion of the Research 691.13 Suggestions on how to improve cross-cultural awareness 72SELF-REFLECTION 75REFERENCE 77APPENDIX 1 81APPENDIX 2 85APPENDIX 3 90。