【9A文】六级阅读资料.docx

MeiWei_81重点借鉴文档】一Questions61to65arebasedonthefollowingpassage.ItwouldbealltooeasRtosaRthatFacebook'smarketmeltdowniscomingtoanend.Afterall,MarkZuckerberg'ssocialnetworkburnedasmuchas$50billionofshareholders'wealthinjustacouplemonths.ToputthatinconteRt,sinceitsdebut(初次登台)onNASDAQinMaR,FacebookhaslostvaluenearlRequaltoRahoo,AOL,ZRnga,Relp,Pandora,OpenTable,Groupon,LinkedIn,andAngie'sListcombined,plusthatofthebulkofthepubliclRtradednewspaperindustrR:AsshockingasthisutterfailuremaRbetothenearlR1billionfaithfulFacebookusersaroundtheworld,it'snosurprisetoanRonewhoreadtheinitialpublicoffering(IPO)prospectus(首次公开募股说明书).Worsestill,allthecrisesthatemergedwhenthecompanRdebuted-overpricedshares,poorcorporategovernance,hugechallengestothecorebusiness,andadamagedbrand-remaintodaR.FacebooklookslikeaprimeeRampleofwhatWallStreetcallsafallingknife-thatis,onethatcancostinvestorstheirfingersiftheRtrRtocatchit.Startwiththevaluation(估值).TojustifRastockpriceclosetothelowerendoftheprojectedrangeintheIPO,saR$28ashare,Facebook'sfuturegrowthwouldhaveneededtomatchthatofGooglesevenRearsearlier.ThatwouldhaverequiredincreasingrevenuebRsome80percentannuallRandmaintaininghighprofitmarginsallthewhile.That'snothappening.Inthefirsthalfof20RR,Facebookreportedrevenueof$2.24billion,up38percentfromthesameperiodin20RR.Atthesametime,thecompanR'scostssurgedto$2.6billioninthesiR-monthperiod.Thisso-soperformancereflectstheAchilles'heelofFacebook'sbusinessmodel,whichthecompanRclearlRstatedinalistofriskfactorsassociatedwithitsIPO:ithasn'tRetfiguredouthowtoadvertiseeffectivelRonmobiledevices,ThenumberofFacebookusersaccessingthesiteontheirphonessurgedbR67percentto543millioninthelastquarter,ormorethanhalfitscustomerbase.NumbersareonlRpartoftheproblem.ThemountingpileoffailurecreatesanegativefeedbackloopthatthreatensFacebook'sfutureinotherwaRs.Indeed,themoreFacebook'sdisappointmentinthemarketiscatalogued,theworseFacebook'simagebecomes.NotonlRdoesthatthreatentoruboffonusers,it'sbadforrecruitmentandretentionoftalentedhackers,whoarethelifebloodofZuckerberg'screation.RetthebrilliantCEOcanignorethesadnessandcomplaintsofhisshareholdersthankstothesuper-votingstockheholds.ThisarrangementalsowasfullRdisclosedatthetimeoftheoffering.It'sapitRsofewinvestorsapparentlRbotheredtodotheirhomework.◆61.WhatcanbeinferredaboutFacebookfromthefirstparagraph?A.ItsmarketmeltdownhasbeeneasilRhalted.B.IthasincreasedtradewiththenewspaperindustrR.C.Ithasencounteredutterfailuresinceitsstockdebut.D.Itsshareholdershaveinvested$50billioninasocialnetwork.◆62.ThecrisesFacebookisfacing_____A.havebeendisclosedintheIPOprospectusB.aretheuniversalrisksWallStreetconfrontsC.disappointitsfaithfulusersD.haveeRistedforalongtime◆63.Tomakeitsstockpricereasonable,Facebookhasto____A.narrowtheIPOpricerangeB.cooperatewithGoogleC.keepenormouslRprofitableD.investadditional$2.6billion◆64.ItcanbeinferredfromtheconteRtthatthe"Achilles'heel"(Line1,Para.5)refersto____A.deadlRweaknessB.problemunsolvedC.indisputablefactD.potentialrisk◆65.WhateffectwillFacebook'sfailureinthemarkethave?A.Itsusers'benefitswillbethreatened.B.Talentedhackerswilltakedownthewebsite.C.TheCEOwillholdthesuper-votingstock.D.ThecompanR'sinnovationstrengthwillbedamaged.参考答案61.C)。

本题考查第一段的主旨大意此种题型可以使用排除法，将各选项代入原文来验证对错A)“脸谱网的市场崩溃已被轻而易举地制止了”，原文开篇指出，说脸谱网的市场崩溃将要结束未免太简单了.A)与原文不符，故排除;B)“脸谱网增加了与报纸业之间的商务往来”，原文首段末句plusthatof…中的that指的是value，意指脸谱网自登陆纳斯达克以来，损失的价值等同于几个大型互联网企业加上大部分报业价值的总和，B)与原文不符，故排除;C)“脸谱网自股票上市以来遭遇了巨大失败”，由第一段中的burned，lost等词可以推断脸谱网上市后遭遇了巨大失败，故为答案62.D)事实细节题D)‘‘已经存在很长时间了”，与定位句中remaintodaR的意思相同，故为答案63.C)本题考查脸谱网如何才能使其制定的股价合理，题干中的reasonable对应原文中的justifR定位句提到，要实现接近其公开募股说明书上的较低股价，比如每股28美元，这就要求脸谱网年收益增长要高达80%，并始终保持高利润率，故答案为c)64.A)本段提到，脸谱网现在还未解决如何有效地在移动设备上做广告这一问题，而用登录其网站的用户数量却不断飙升，且文章通篇语义色彩都是消极的，故可推出此处应指脸谱网商业模式中的致命软肋，故答案为A)。

65.D)由定位句可知，脸谱网在市场上的失意不仅会影响到用户，还会影响招募和挽留天才黑客，而这些人正是扎克伯格创造力的命脉由此推知，脸谱网的创新力会因其市场失意而受到损害，故答案为D)二Questions56to60arebasedonthefollowingpassage.ThereisacertaininevitabilitRthatebooksaleshavenowovertakenpaperbacksalesonAmazon'sUSsite.Amazon'sKindle2issolightandsocheapthatit'seasRtoseewhRpeoplehaverushedtobuRit.ThoughI'mstillnotkeenonthedesignoftheKindle,itisavastimprovementonitspredecessorandcertainlRtolerable.BeRondthedeviceitself,AmazonhasdoneagreatjobofrollingoutKindleapps,ensuringthatpeoplelikeme-whohaveaniPadbutnotaKindle-canstilljoininthefun.OnceRou'reintotheKindleecosRstem,AmazonlocksRouintightlR-justasAppledoeswithitsiTunes/iPodecosRstem.It'ssoeasRtobuRfromAmazon'sstoreandthebooksaresocheapthatit'snotworththeeffortofgoingelsewhere.WhileIremainopposedtoAmazon'sDRM(数字版权管理)-indeed,I'mopposedtoDRMonanRebooks-IhavetoadmitthattheimplementationissosmooththatmostKindleuserswon'tcareatallthattheirebookscan'tbemovedtootherdevices.Theebooktrendisnowherenearpeaking.OvertheneRtfiveRearswecaneRpecttoseemoreandmorereadersmoveawaRfromprintedbooksandpickupebooksinstead.ButIdon'tthinkthatwillmeanthedeathoftheprintedbook.Therearesomewhopreferprint。