300个广告名词.doc

广告常用名词1. actual market 现有市场2. agency广告代理3. accent 语调4. accordion fold 折叠印刷物5. ad. board (advertisement) 广告板,看板,招牌6. ad. Budget 广告预算7. ad. in special survey editi on 特辑广告8. ad. goal 广告目标9. ad. In tellige nee 广告资料10. ad. on a store 店头广告(包括window display 橱窗展示，POP购买时点广告)11. ad. mix 广告组合12. ad. objective 广告目的13. ad. model 广告模式14. ad. Psychology 广告心理学15. ad. research 广告调查16. ad. scheduli ng model 广告媒体安排模式17. Ad. Strategy 广告战略18. ad. tactics 广告战术19. ad. target 广告目标20. ad. volume 广告量21. agenda议事日程表22. adlib 即兴表现23. ani mati on 动画24. ani mator 动画师25. appeal point 诉求点26. announce 正式宣告/布告27. announcer 广播员主持人28. appeal power 诉求力29. appeal target 诉求对象30. approach 方法、步骤、通路 表现31. AE. = acco unt executive32. Ad. Scheduli ng model 广告媒体安排模式33. arrest 吸引34. arrester 抢眼的文案/标示35. art buyer 设计外联36. attach 联系37. attack 攻击38. attract 吸引39. audie nee 观众/受众40. aware ness ad.知名广告41. back ground 背景（音乐 music/ 灯光 light）42. banner 布条,布旗43. bargain 便宜44. barga in day 廉价日45. bargain sale 特卖大减价，大拍卖，特卖,大减价46. block buster 强势广告47. booklet 小册子48. billboard 广告招牌，大型看板49. brick up type layout 砌砖型广告50. brand 商标,品牌51. broadside 传单52. brochure , （ manual ） 手册，经销商手册53. brokerage 佣金/回扣54. bulletin 快报（四页未订装印刷品）55. bus pa nel 车厢外广告56. buyi ng defined factors 购买决定要因57. buyi ng habits 购买习惯58. buying psychology 购买心理59. campaign 大企划战役,运动60. campaig n theme 活动主题61. caption 附在相片/图片/插画的说明书62. carrier pack 手提袋63. carton display 连盒展示（陈列）64. carto on 卡通65. catalogue 目录,型录,说明书（产品）66. car card , bus card 车内广告67. car topper 车顶立牌标题68. catch =catch phrase = catch line , 大标题 head line69. ceili ng display = han ger display 悬垂展示70. ceili ng han ger 天花板挂旗71. center spread 中央两页版72. cha in stores 连锁店73. circulation 到达范围74. cha nnel 信道75. cha nnel promoti on 通路促销76. checklist of ad. 广告行事表77. circular , flyer 传单78. cha nee ad. 机会广告79. client 客户80. clincher ad. 决定型（现场决定）广告commercial 商业 communication 传播沟通combative ad. 战斗广告company n ame ad. 店名广告company profile 公司简介comprehen sive 最终完稿con cept 概念/构思 con sulta nt 咨询者/顾问con sumer 消费者con tact report 联络报告container package 夕卜包装con textual marketi ng 脉络行销convenience store 便利店 core 主要的 core team 核心成员 coupon 赠品券，折价券 coun ter display 柜台展示物coun ter rack 柜台挂物架cubic desig n 立体设计cubic DM 立体DM广告cue电视广告排期表dealer批发商 dealer helps 支持贩卖店 dema nd 需要/要求 desire欲望需求 diorama 实景模型disk jockey 唱片解说者/电台音乐节目主持人disco unt 折扣direct mail 直接信函（DM） display 展示 draft 草稿图图样 dry run 排演\预演dummy 实物模型陈列架display card 展示卡片display box , display rack , display sta nddistribution 销售量，流通 easy payme nt 分期付款 effect效果 effective ad. exposure 有效露出量effective ad.target 有效宣传对象81.82.83.84.85.86.87.88.89.90.91.92.93.94.95.96.97.98.99.100.101.102.103.104.105.106.107.108.109.110.111.112.113.114.115.116.117.118.119.120.121.emoti onal 情感/感情122.123.124.125.126.127.128.129.130.131.132.133.134.135.136.137.138.139.140.141.142.143.144.145.146.147.148.149.150.151.152.153.154.155.156.157.158.159.160.161.162.学习必备 欢迎下载emotional ad.感情广告emoti onal appeal 情感诉求estimate 估价单 eye catch 抢眼点 eye catcher 抢眼物 exter nal card 插卡fade退色，退光，雕谢 fade in/out淡入/淡出(镜头语) fashion ad. 流行品广告finish work完稿工作 fin shed art 完稿floor stand 落地陈列架，地上展示物focus 焦点 folder折迭本 flyer二circular 小传单format 版式 free sta nding 直立印刷广告frequency 到达频度 galley proof 打样,校样 gimmick 滑稽/噱头 gift ad.赠品广告 giveaway 赠品 gon dola end 货架末端陈列hanging car card 车内悬挂广告handing mobile 吊牌 hard sell 积极推销(soft sell) han dbill 传单 han ger display 悬挂式展示品，吊牌广告物headli ne 标题hun ger ad. board 悬挂广告板illumi natio n 照明广告/灯箱广告等总称， 灯饰illustration 插图、图解 illustrator 插图员 image 形象 impact 冲击、影响impressio n 印刷 impulse buying 冲动购买inauguration 祝贺广告，庆祝广告in side car card 车内广告 in structi on booklet 使用说明书 isla nd插牌广告163.164.165.166.167.168.169.170.171.172.173.174.175.176.177.178.179.180.181.182.183.184.185.186.187.188.189.190.191.192.193.194.195.196.197.198.199.200.201.202.203.inv oice 发票 jumble display 混杂陈列key word 关键语 know -how 专业技术 kiss = keep it simple ,stupid label 卷标 lau nch 发起，开始 layout leaflet 单页传单light box 灯箱 literature shelf 取阅架 lucky draw box 抽奖箱 lucky draw coup on 抽奖卡market research 市调,市场研究market an alysis 市场分析 market price 市价market segme ntati on 市场细分化market share 市场占有率market target 市场标的marketi ng 销售活动marketi ng com muni cati on 销售讯息mass display 大量陈列，大型陈列media allocati on 媒体分配 media schedule 出稿计戈 U memo 备忘录 mercha ndise 商品 mobile ad. 摇动广告 motivati on research 购买动机调查movable banner 活动布旗mutuality 相互依存 new product announcing ad. 发售广告 outdoor ad. 户外广告outdoor billboard 户外看板 outside display card 车外广告 outspe nding 夕卜发费用orie ntati on 定位pamphlet 小册子 package 包装 pain ted wall。