乔布斯简介英文模板优秀课件.ppt

1Steve￿Paul￿Jobs￿￿(February￿24,￿1955￿–￿October￿5,￿2011)￿was￿an￿famous￿American￿businessman,￿inventor,￿and￿industrial￿designer.￿He￿was￿the￿co-founder,￿chairman,￿and￿CEO￿of￿Apple￿Inc;￿CEO￿and￿majority￿shareholder￿of￿Pixar;￿a￿member￿of￿The￿Walt￿Disney￿Company's￿board￿of￿directors￿following￿its￿acquisition￿of￿Pixar;￿and￿founder,￿chairman,￿and￿CEO￿of￿NeXT.￿Jobs￿is￿widely￿recognized￿as￿a￿pioneer￿of￿the￿microcomputer￿revolution￿of￿the￿1970s￿and￿1980s,￿along￿with￿Apple￿co-founder￿Steve￿Wozniak.￿￿Jobs's￿official￿biographer,￿Walter￿Isaacson,￿described￿him￿as￿a￿"creative￿entrepreneur￿whose￿passion￿for￿perfection￿and￿ferocious￿drive￿revolutionized￿six￿industries:￿personal￿computers,￿animated￿movies,￿music,￿phones,￿tablet￿computing,￿and￿digital￿publishing."2Childhood•when Job's biological mother gave birth to Jobs on February 24, 1955, she decided to chose an adoptive couple for him , as there was a strong stigma against bearing a child out of wedlock and raising it as a single mother in the United States in that time.• So Job's father and mother , Paul Jobs and Clara Hagopian, adopted and raised him in a hotbed of counterculture, the San Francisco Bay Area during the 1960s.The family moved to California in 1961. During this time , Paul built a workbench in his garage for his son in order to "pass along his love of mechanics."Jobs meanwhile admired his father's craftsmanship "because he knew how to build anything. Jobs was deeply involved in electronics and befriended many of the engineers who lived in the neighborhood. 3AdolescenceIn 1967, the Jobs family moved to Crist Drive in Los Altos, California because Jobs became a "socially awkward loner”in the pre-middle schoolBill Fernandez, a fellow electronics hobbyist who was in the same grade as him , was his first friend after the move. He alao introduced Jobs to 18-year-old electronics whiz and Homestead High alumn Steve Wozniak, who was the same co-founder of the Apple corporation later.He began his first year there in Homestead High School in late 1968, but he also had no interest in sports and said he was always a loner. But he underwent a change during mid-1970, he started to read more outside of just science and technology— Shakespeare, Plato,King Lear and so on. From that point, Jobs developed two different circles of friends: those who were involved in electronics and engineering and those who were interested in art and literatureIn 1971 after Wozniak began University of California, Berkeley, Jobs began to visit him in Berkeley a few times a week. This experience led him to study in nearby Stanford University's student union. Jobs also decided that rather than join the electronics club and learned lots of new things4Reed College•Later in the year, Jobs enrolled at Reed College in Portland, Oregon. Reed was an expensive college which Paul and Clara could ill afford. They were spending much of their life savings on their son's higher education .•So Jobs planned to drop out of Reed because he did not want to spend his parents' money on it , He continued to attend by auditing classes, including a course on calligraphy .•In a 2005 commencement speech for Stanford University, Jobs states that during this period, he slept on the floor in friends' dorm rooms, returned Coke bottles for food money, and got weekly free meals at the local Hare Krishna temple. In that same speech, Jobs said: "If I had never dropped in on that single calligraphy course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts."5Apple•In 1973, Steve Wozniak designed his own version of the classic video game Pong. After finishing it, Wozniak gave the board to Jobs, who then took the game down to Atari, Inc. Atari thought that Jobs had built it and gave him a job as a technician.Atari's cofounder Nolan Bushnell later described him as "difficult but valuable", pointing out that "he was very often the smartest guy in the room, and he would let people know that.•Jobs traveled to India in mid-1974 with his Reed friend , in search of spiritual enlightenment.After staying for seven months, Jobs left India and returned to the US . Jobs had changed his appearance; his head was shaved and he wore traditional Indian clothing."￿Wozniak had designed a low-cost digital "blue box" to generate the necessary tones to manipulate the telephone network, allowing free long-distance calls. In a 1994 interview,Jobs said that if not for the blue boxes, there would have been no Apple. In 1976, Wozniak invented the Apple I computer. After Wozniak showed it to Jobs, who suggested that they sell it, they formed Apple Computer in the garage of Jobs's Los Altos home .In 1977, Jobs and Wozniak introduced the Apple II at the West Coast Computer Faire. It was the first consumer product sold by Apple Computer and was one of the first highly successful mass-produced microcomputer products6Leave•In 1985, Apple President and CEO Sculley had little control over chairman of the board Jobs's Macintosh division. Many left Apple including Wozniak, who stated that the company had "been going in the wrong direction for the last five years" and sold most of his stock.• A few months later, Jobs turned in a letter of resignation to the Apple Board. Jobs founded NeXT Inc in 1985 which helped him stage a comeback after his resignation from Apple.•In 1986, Jobs funded the spinout of The Graphics Group (later renamed Pixar) for the price of $10 million. The first film produced by Pixar with its Disney partnership, Toy Story (1995), with Jobs credited as executive producer,brought fame and critical acclaim to the studio when it was released. Over the next 15 years, lots of good animation movies was created by the Pixar.•On January 24, 2006, Jobs and Iger announced that Disney had agreed to purchase Pixar in an all-stock transaction worth $7.4 billion. When the deal closed, Jobs became The Walt Disney Company's largest single shareholder with approximately seven percent of the company's stock7Return to Apple• •In￿1997,￿Apple￿acquired￿and￿In￿1997,￿Apple￿acquired￿and￿merged￿NeXT,￿allowing￿Jobs￿to￿merged￿NeXT,￿allowing￿Jobs￿to￿become￿CEO￿once￿again,￿become￿CEO￿once￿again,￿reviving￿the￿company￿at￿the￿reviving￿the￿company￿at￿the￿verge￿of￿bankruptcy.￿He￿was￿verge￿of￿bankruptcy.￿He￿was￿formally￿named￿interim￿chief￿formally￿named￿interim￿chief￿executive￿in￿Septemberexecutive￿in￿September. .• •In￿March￿1998,￿to￿concentrate￿In￿March￿1998,￿to￿concentrate￿Apple's￿efforts￿on￿returning￿to￿Apple's￿efforts￿on￿returning￿to￿profitability,￿Jobs￿terminated￿a￿profitability,￿Jobs￿terminated￿a￿number￿of￿projects.￿￿Jobs￿number￿of￿projects.￿￿Jobs￿changed￿the￿licensing￿program￿changed￿the￿licensing￿program￿for￿Macintosh￿clones,￿making￿it￿for￿Macintosh￿clones,￿making￿it￿too￿costly￿for￿the￿too￿costly￿for￿the￿manufacturers￿to￿continue￿manufacturers￿to￿continue￿making￿machines.making￿machines.With￿the￿purchase￿of￿NeXT,￿much￿of￿With￿the￿purchase￿of￿NeXT,￿much￿of￿the￿company's￿technology￿found￿its￿the￿company's￿technology￿found￿its￿way￿into￿Apple￿products,the￿company￿way￿into￿Apple￿products,the￿company￿increased￿sales￿significantly￿with￿the￿increased￿sales￿significantly￿with￿the￿introduction￿of￿the￿iMac￿and￿other￿new￿introduction￿of￿the￿iMac￿and￿other￿new￿products;￿since￿then,￿appealing￿designs￿products;￿since￿then,￿appealing￿designs￿and￿powerful￿branding￿have￿worked￿and￿powerful￿branding￿have￿worked￿well￿for￿Applewell￿for￿Apple. .Beginning￿in￿1997￿Jobs￿worked￿closely￿Beginning￿in￿1997￿Jobs￿worked￿closely￿with￿designer￿Jonathan￿Ive￿to￿develop￿a￿with￿designer￿Jonathan￿Ive￿to￿develop￿a￿line￿of￿products￿that￿would￿have￿larger￿line￿of￿products￿that￿would￿have￿larger￿cultural￿ramifications:￿the￿iMac,￿iTunes￿cultural￿ramifications:￿the￿iMac,￿iTunes￿and￿iTunes￿￿Store,￿Apple￿Store,￿iPod,￿and￿iTunes￿￿Store,￿Apple￿Store,￿iPod,￿iPhone,￿App￿Store,￿and￿the￿iPad.￿Mac￿iPhone,￿App￿Store,￿and￿the￿iPad.￿Mac￿OS￿was￿also￿revamped￿into￿macOS,￿OS￿was￿also￿revamped￿into￿macOS,￿based￿on￿NeXT's￿NeXTSTEP￿platform.based￿on￿NeXT's￿NeXTSTEP￿platform.8Now•The￿success￿of￿Apple's￿unique￿products￿and￿services￿provided￿several￿years￿of￿stable￿financial￿returns,￿propelling￿Apple￿to￿become￿the￿world's￿most￿valuable￿publicly￿traded￿company￿nowadays.•On￿August￿24,￿2011,￿Jobs￿announced￿his￿resignation￿as￿Apple's￿CEO.￿Jobs￿became￿chairman￿of￿the￿board￿and￿named￿Tim￿Cook￿as￿his￿successor￿as￿CEO.￿Jobs￿continued￿to￿work￿for￿Apple￿until￿the￿day￿before￿his￿death￿six￿weeks￿later.9 Perspective•I￿was￿lucky￿to￿get￿into￿computers￿when￿it￿was￿a￿very￿young￿and￿idealistic￿industry.￿There￿weren't￿many￿degrees￿offered￿in￿computer￿science,￿so￿people￿in￿computers￿were￿brilliant￿people￿from￿mathematics,￿physics,￿music,￿zoology,￿whatever.￿They￿loved￿it,￿and￿no￿one￿was￿really￿in￿it￿for￿the￿money.￿There￿are￿people￿around￿here￿who￿start￿companies￿just￿to￿make￿money,￿but￿the￿great￿companies,￿well,￿that's￿not￿what￿they're￿about."￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿—Steve￿Jobs Questiuon:1. Have you ever used iphone? Do you like it?2.How do you think about Steve Jobs? Tell someting you know 10Thanks for watching11。