2016年游艇展项目策划书.doc

20162016 年中国（天津）国际游艇及设年中国（天津）国际游艇及设备展览会项目策划书备展览会项目策划书参赛院校：天津城市职业学院团队名称：We are one小组成员：张馨予 袁雪垌 吴雪清指导教师：于永鑫 张素霞目录一、展会概况....................................................................................................................................1 1．展会名称..............................................................................................................................1 2．展会时间..............................................................................................................................1 3．办展地点..............................................................................................................................1 4．办展频率..............................................................................................................................1 5．展会机构构成......................................................................................................................1 （1）主办机构..................................................................................................................1 （2）承办机构..................................................................................................................1 （3）协办单位..................................................................................................................2 （4）支持单位..................................................................................................................2 （4）合作媒体：..............................................................................................................2 6．参展范围..............................................................................................................................2 （1）船艇及游艇..............................................................................................................2 （2）码头、俱乐部及服务机构......................................................................................2 （3）配件及设施、设备..................................................................................................2 （4）水上运动、旅游休闲产品......................................................................................2 （5） 豪华生活用品........................................................................................................3 7．展会主题..............................................................................................................................3 （1）专业之道..................................................................................................................3 （2）奢华之路..................................................................................................................3 （3）休闲之旅..................................................................................................................3 8．展位情况图..........................................................................................................................3 （1）展馆内......................................................................................................................3 （2）水上展位..................................................................................................................3 9． 展会 VI 设计......................................................................................................................4 二、可行性分析................................................................................................................................4 1．宏观市场分析......................................................................................................................4 （1）行业发展情况..........................................................................................................4 （2） 政策法规 ...................................................................................................................5 （3）经济发展状况..........................................................................................................6 （4）社会文化环境..........................................................................................................6 2．微观市场环境分析..............................................................................................................6 （1）办展机构..................................................................................................................6 （2）目标客户..................................................................................................................7 （3）天津码头基本建设情况分析..................................................................................7 （4）展馆分析..................................................................................................................8 3．SWOT 分析 .........................................................................................................................8 三、展会活动....................................................................................................................................9 四、宣传推广计划..........................................................................................................................11 1．宣传对象..............................。