上海2010世博会项目群管理.ppt

上海上海2010世博会项目群世博会项目群数字可视化管理数字可视化管理 上上 海海上上 海海 20102010世世博博会会项项目目群群数数字字可可视视化化管管理理世世博博会会项项目目群群数数字字可可视视化化管管理理 Digital vDigital visualisual portfolio management Expo of 2010 Shanghai China portfolio management Expo of 2010 Shanghai China吴志强吴志强吴志强吴志强 WU WU ZhiqiangZhiqiang 同济大学同济大学同济大学同济大学 TongjiTongji University University 2006.10.142006.10.14IPMA International Young Crew WorkshopIPMA International Young Crew Workshop ShanghaiShanghai，，，，ChinaChina，，，，1133th -1th -144th October 2006th October 20061.研究背景研究背景 Background 世博会成功的关键世博会成功的关键世博会成功的关键世博会成功的关键 Key issue for a successful Key issue for a successful ExpoExpo• • 世博会规划建设是一个世博会规划建设是一个世博会规划建设是一个世博会规划建设是一个复杂巨系统复杂巨系统复杂巨系统复杂巨系统• • 基地位于城市中心区边缘基地位于城市中心区边缘• • 规模史无前例（规模史无前例（5.28km5.28km2 2、、70007000万预测参观人次极有可能被突破万预测参观人次极有可能被突破) )• • 建设量大、工程复杂建设量大、工程复杂• • 缺乏经验、不确定因素多缺乏经验、不确定因素多• • 多系统整合与多方参与者的协同作战多系统整合与多方参与者的协同作战 • • The planning & construction process of Expo isThe planning & construction process of Expo isThe planning & construction process of Expo isThe planning & construction process of Expo is A Complicated Mega system A Complicated Mega system A Complicated Mega system A Complicated Mega system• •Site Located at the edge of downtown areaSite Located at the edge of downtown areaSite Located at the edge of downtown areaSite Located at the edge of downtown area• •Largest scale in expoLargest scale in expoLargest scale in expoLargest scale in expo’’’’ s history s history s history s history (5.28km2, 70millonen estimated (5.28km2, 70millonen estimated (5.28km2, 70millonen estimated (5.28km2, 70millonen estimated visitors)visitors)visitors)visitors)• •Include a large amount of complicated projectsInclude a large amount of complicated projectsInclude a large amount of complicated projectsInclude a large amount of complicated projects• •Local authority lack of experience for such a mega eventLocal authority lack of experience for such a mega eventLocal authority lack of experience for such a mega eventLocal authority lack of experience for such a mega event• •Integration of different sectorsIntegration of different sectorsIntegration of different sectorsIntegration of different sectors and cooperation between diverse and cooperation between diverse and cooperation between diverse and cooperation between diverse actors actors actors actors Yan’an Rd.viaductN-S viaductInner RingLujiazuiEXPO Site selectionDowntown waterfront site along the Huangpu River between Nanpu Bridge & Lupu BridgeExpo Site5.28km2Coordinated area1.4km2 • Expo site: 5.28 km² -- 3.93 km² in Pudong -- 1.35 km² in PuxiVisitors Estimation:•Total number of visitors: 70 million-- 400,000 (average day) -- 600,000 (peak day) -- 800,000 (extreme peak day) 10 million 10 million visitorsvisitors50 million 50 million visitorsvisitorsNumber of Number of visitorsvisitorsin 1 day exceedsin 1 day exceeds780,000780,000(Oct.03)(Oct.03)AichiShanghaiHannoverLisbon77,000118,00082,000351,000272,000OsakaMontreal800,000600,000400,00014m214m213m29m29m28m2（（estimated））Area per visitor per dayVisitors per dayComparisons with past Expos Largest scale ever since the birth of ExpoLargest scale ever since the birth of Expo项目成功与否很大程度上取决于决策者、设计者、建设者、项项目成功与否很大程度上取决于决策者、设计者、建设者、项项目成功与否很大程度上取决于决策者、设计者、建设者、项项目成功与否很大程度上取决于决策者、设计者、建设者、项目参与各方对于项目信息及时、直观、深入的了解、沟通、共目参与各方对于项目信息及时、直观、深入的了解、沟通、共目参与各方对于项目信息及时、直观、深入的了解、沟通、共目参与各方对于项目信息及时、直观、深入的了解、沟通、共享，因此需要一套具有享，因此需要一套具有享，因此需要一套具有享，因此需要一套具有中枢功能的规划建设数字可视化系中枢功能的规划建设数字可视化系中枢功能的规划建设数字可视化系中枢功能的规划建设数字可视化系统统统统，能够直观地模拟和指导世博园区的规划建设过程。

能够直观地模拟和指导世博园区的规划建设过程能够直观地模拟和指导世博园区的规划建设过程能够直观地模拟和指导世博园区的规划建设过程 The success of expo planning & construction depends greatly on The success of expo planning & construction depends greatly on timely, direct and deep understanding of decision-makers, timely, direct and deep understanding of decision-makers, designers, builders and all project actors on project information. designers, builders and all project actors on project information. Therefore, it is pressing to build Therefore, it is pressing to build an integrated digital visual an integrated digital visual managementmanagement systemsystem for timely mutual supervision, simulation, for timely mutual supervision, simulation, and control on the planning and building lifecycle of Expo site and control on the planning and building lifecycle of Expo site through collecting and distributing visual information, which leads through collecting and distributing visual information, which leads to rational design, demonstration, management and decision-to rational design, demonstration, management and decision-making.making.Research FrameworkResearch FrameworkResearch FrameworkResearch Framework2. 世博园区规划建设过程世博园区规划建设过程管理模式管理模式Management modesManagement modes for planning & building process of Expo site for planning & building process of Expo site工程项目管理模式研究工程项目管理模式研究工程项目管理模式研究工程项目管理模式研究工程项目管理模式研究工程项目管理模式研究 Project Management modesProject Management modesProject Management modesProject Management modesProject Management modesProject Management modes 1. 1. 1. 1. 项目管理承包模式（项目管理承包模式（项目管理承包模式（项目管理承包模式（Program Management Contracting, PMCProgram Management Contracting, PMC））））2. 2. 2. 2. 一体化项目管理模式一体化项目管理模式一体化项目管理模式一体化项目管理模式（（（（Program Management, PMProgram Management, PM）））） 3. 3. 3. 3. 建筑工程管理模式建筑工程管理模式建筑工程管理模式建筑工程管理模式（（（（Construction Management.CMConstruction Management.CM））））4. 4. 设计设计设计设计————施工模式（施工模式（施工模式（施工模式（Design Build. DBDesign Build. DB））））5. 5. 设计－管理模式（设计－管理模式（设计－管理模式（设计－管理模式（Design-ManageDesign-Manage））））6.6.更替型合同模式更替型合同模式更替型合同模式更替型合同模式（（（（Novation Contract, NCNovation Contract, NC）））） 世博园区规划建设过程管理中存在的问题世博园区规划建设过程管理中存在的问题世博园区规划建设过程管理中存在的问题世博园区规划建设过程管理中存在的问题世博园区规划建设过程管理中存在的问题世博园区规划建设过程管理中存在的问题1.1.建设规模大，项目群体化；建设规模大，项目群体化；2.2.决策、管理、设计、施工投资等参与者多；决策、管理、设计、施工投资等参与者多；3.3.投资多，建设周期长；投资多，建设周期长；4.4.与政治经济社会和城市整体空间之间相互影响大；与政治经济社会和城市整体空间之间相互影响大；5.5.内外部环境不定因素较多，技术经济和社会风险大；内外部环境不定因素较多，技术经济和社会风险大；6.6. 组织管理复杂，信息量大。

组织管理复杂，信息量大Challenges facing Expo planning & building processChallenges facing Expo planning & building processChallenges facing Expo planning & building processChallenges facing Expo planning & building processChallenges facing Expo planning & building processChallenges facing Expo planning & building process1.1.Large scale, portfolio projectsLarge scale, portfolio projects2.2.Large number of participants in decision-making, management, design and Large number of participants in decision-making, management, design and buildingbuilding3.3.large investment and long building periodlarge investment and long building period4.4.Big impact on politics, economy, society and overall urban spaceBig impact on politics, economy, society and overall urban space5.5.Unstable factors from outer and inner environment, high technical and Unstable factors from outer and inner environment, high technical and social risksocial risk6.6.Complicated organization and management, large amount of informationComplicated organization and management, large amount of information世博园区规划建设过程管理对策世博园区规划建设过程管理对策世博园区规划建设过程管理对策世博园区规划建设过程管理对策1.1.1.1.““““PM+CMPM+CM””””开发组织模式开发组织模式开发组织模式开发组织模式2.2.PRE-POSTPRE-POST开发运行模式开发运行模式开发运行模式开发运行模式3.3.规划建设全生命周期可视化平台控制管理模式规划建设全生命周期可视化平台控制管理模式规划建设全生命周期可视化平台控制管理模式规划建设全生命周期可视化平台控制管理模式Proposals for Expo planning & building process managementProposals for Expo planning & building process managementProposals for Expo planning & building process managementProposals for Expo planning & building process management1.1.“ “PM+CMPM+CM” ” mode mode2.2.PRE-POSTPRE-POST modemode3.3.Digital visual Lifecycle Management of PlanningDigital visual Lifecycle Management of Planning & building process & building process“PM+CM” mode“PM+CM” mode“PM+CM” mode“PM+CM” modePRE-POSTPRE-POST的过程控制的过程控制核心思想Core ofCore ofPre-post usePre-post usePRE-POSTPRE-POST前 中 后pre during post时间Time收益Profit平手最成功成功PRE-POSTPRE-POSTPRE-POSTPRE-POST的过程控制的过程控制的过程控制的过程控制Procedure Control Based on PRE-POSTProcedure Control Based on PRE-POSTProcedure Control Based on PRE-POSTProcedure Control Based on PRE-POST PRE-POST economic operation mode PRE-POST economic operation mode PRE-POST economic operation mode PRE-POST economic operation mode2005200520062006200720072008200820092009201020102011201120122012201320132014201420152015investmeninvestment tHouse House movemoveHouse House movemoveInfrastruInfrastructure cture investedinvested，，，，partial partial building building investedinvestedInfrastruInfrastructure cture investedinvested，，，，partial partial building building investedinvestedInfrastruInfrastructure cture investedinvestedBig Big portion portion of of building building investedinvestedBuilding Building and and decoratidecorationonLand Land tidingtiding、、、、sales sales promotiopromotion nLand Land tidingtiding、、、、sales sales promotiopromotion nDaily Daily operatiooperation nDaily Daily operatiooperation nDaily Daily operatiooperation nA An nn nu ual al o ou ut tp pu ut tbuildibuildingngSmall Small portion portion preservepreserved d building building for for reusagereusageNoneNoneSmall Small portion portion permanepermanent nt building building put into put into useuseSmall Small portion portion permanepermanent nt building building put into put into useuseNoneNoneBuilding Building usage usage mode mode transfer, transfer, sell, rentsell, rentBuilding Building sell sell Usage Usage right right returnreturnNoneNoneNoneNoneNoneNoneNoneNoneLand Land remisremise eNoneNonePre-sell Pre-sell land land incomeincomePre-sell Pre-sell land land incomeincomePre-sell Pre-sell land land incomeincomePartial Partial land sellland sellLand Land remise remise protocol protocol completecompleteDraw Draw back all back all land land remise remise fundfundNoneNoneNoneNoneNoneNoneNoneNoneLand Land rentirentingngNoneNoneRent Rent partial partial unused unused landlandNoneNoneNoneNoneLand Land renting renting incomeincomeLand Land renting renting incomeincomeNoneNoneNoneNoneNoneNoneNoneNoneNoneNoneinfrasinfrastructtructureureNoneNoneNoneNoneNoneNoneInfrastruInfrastructure cture remise remise protocolprotocolFacility Facility operatiooperation remisen remiseNoneNoneNoneNoneNoneNoneNoneNoneNoneNoneNoneNoneOther Other incoincomingmingNoneNonePre use Pre use facility facility operatiooperation incomen incomePre use Pre use facility facility operatiooperation incomen incomePre use Pre use facility facility operatiooperation incomen incomeAdvertisAdvertisement ement title title auctionauctionDuring During ExpoExpoExpo Expo park park operatiooperation incomen incomeExpo Expo park park operatiooperation incomen incomeExpo Expo park park operatiooperation incomen incomeExpo Expo park park operatiooperation incomen incomeExpo Expo park park operatiooperation incomen incomePRE-POSTPRE-POST post use phase post use phasePRE-POSTPRE-POSTPRE-POSTPRE-POST的过程控制的过程控制的过程控制的过程控制Procedure Control Based on PRE-POST Procedure Control Based on PRE-POST Procedure Control Based on PRE-POST Procedure Control Based on PRE-POST 两种经济运行方式的比较两种经济运行方式的比较两种经济运行方式的比较两种经济运行方式的比较ComparisonComparisonComparisonComparisonPRE-POSTPRE-POST运行方式的累计运行方式的累计收益收益PRE-POST mode PRE-POST mode accumulated profitaccumulated profit传统运行方式的累计收益Traditional mode accumulated profitPRE-POSTPRE-POSTPRE-POSTPRE-POST的过程控制的过程控制的过程控制的过程控制Procedure Control Based on PRE-POST Procedure Control Based on PRE-POST Procedure Control Based on PRE-POST Procedure Control Based on PRE-POST PRE-POST land and space use transition PRE-POST land and space use transition PRE-POST land and space use transition PRE-POST land and space use transitionBefore expoBefore expoBefore expoBefore expoDuring expoDuring expoDuring expoDuring expo200520052005200520062006200620062007200720072007200820082008200820092009200920092010201020102010Land space functionsLand space functionsChina pavilionChina pavilionChina pavilionChina pavilionTheme pavilionTheme pavilionTheme pavilionTheme pavilionNational National pavilionpavilionNational pavilionNational pavilionEnterprisEnterprise e pavilionpavilionEnterprise pavilionEnterprise pavilionExpo Expo villagevillageExpo villageExpo villageLogistic centerLogistic centerLogistic centerLogistic centerPerformance centerPerformance centerPerformance centerPerformance centerPlaza greenbeltPlaza greenbeltPlaza greenbeltPlaza greenbeltIntegrated service regionIntegrated service regionIntegrated service Integrated service regionregion████ big scalebig scalebig scalebig scale，，，，long construction periodlong construction periodlong construction periodlong construction period，，，，2007 start2007 start2007 start2007 start████████ small scale small scale small scale small scale，，，，short construction periodshort construction periodshort construction periodshort construction period，，，，2009 start2009 start2009 start2009 start████████ 2005 construct and put into city operation 2005 construct and put into city operation 2005 construct and put into city operation 2005 construct and put into city operationPRE-POSTPRE-POSTPRE-POSTPRE-POST的过程控制的过程控制的过程控制的过程控制Procedure Control Based on PRE-POST Procedure Control Based on PRE-POST Procedure Control Based on PRE-POST Procedure Control Based on PRE-POST PRE-POSTPRE-POSTPRE-POSTPRE-POST开发时序开发时序开发时序开发时序Development Time SequenceDevelopment Time SequenceDevelopment Time SequenceDevelopment Time Sequence3. 世博园区数字可视化技术世博园区数字可视化技术标准标准Digital visual Digital visual standardstandard for planning & design of Expo Site for planning & design of Expo Site 规规划划建建设设全全生生命命周周期期可可视视化化平平台台控控制制管管理理模模式式规规划划建建设设全全生生命命周周期期可可视视化化平平台台控控制制管管理理模模式式Digital visual Lifecycle Management of Planning & building processDigital visual Lifecycle Management of Planning & building process上层：不同软件的整合上层：不同软件的整合上层：不同软件的整合上层：不同软件的整合 数字平台演示数字平台演示数字平台演示数字平台演示底层：不同数据的整合底层：不同数据的整合底层：不同数据的整合底层：不同数据的整合 数据库支撑数据库支撑数据库支撑数据库支撑Upper levelUpper levelUpper levelUpper level：：：：integrated of different programs—visual platform displayintegrated of different programs—visual platform displayintegrated of different programs—visual platform displayintegrated of different programs—visual platform displayBottom levelBottom levelBottom levelBottom level：：：：Integrated of different data—database supportIntegrated of different data—database supportIntegrated of different data—database supportIntegrated of different data—database support国外相关标准国外相关标准国外相关标准国外相关标准 International standard International standard International standard International standard • •STEPSTEP• •IFCIFC国内相关标准国内相关标准国内相关标准国内相关标准 National standardNational standardNational standardNational standard• •《《《《建筑对象数字化定义建筑对象数字化定义建筑对象数字化定义建筑对象数字化定义》》》》 • •《《《《建筑设计信息模型建筑设计信息模型建筑设计信息模型建筑设计信息模型》》》》 （（（（即即即即ISO 16739ISO 16739）））） 相关技术平台相关技术平台相关技术平台相关技术平台 Related programsRelated programsRelated programsRelated programs1.1.ArchiCADArchiCAD2.2.MicrostationMicrostation3.3.AutoCADAutoCAD4.4.RevitRevit5.5.3DMAX3DMAX6.6.SKETCHUPSKETCHUP7.7.IMAGISIMAGIS8.8.3DBrowser3DBrowser9.9.DCI-VRCityDCI-VRCity10.10.Multigen CreatorMultigen Creator11.11.VegaVega12.12.VR—platformVR—platform13.13.CityMakerCityMaker可能的技术整合模式可能的技术整合模式可能的技术整合模式可能的技术整合模式 Possible integrated Possible integrated Possible integrated Possible integrated proposals proposals proposals proposals A A、、、、AutoCAD(AutoCAD(二维可视化二维可视化二维可视化二维可视化)+SketchUp()+SketchUp(规划级三维可视化规划级三维可视化规划级三维可视化规划级三维可视化)+3DMAX()+3DMAX(建建建建筑级三维可视化筑级三维可视化筑级三维可视化筑级三维可视化)+VRP()+VRP(虚拟现实虚拟现实虚拟现实虚拟现实) )B B、、、、AutoCAD(AutoCAD(二维可视化二维可视化二维可视化二维可视化)+SketchUp()+SketchUp(规划级三维可视化规划级三维可视化规划级三维可视化规划级三维可视化)+Revit()+Revit(建筑建筑建筑建筑级三维可视化级三维可视化级三维可视化级三维可视化)+3DMAX+VRP()+3DMAX+VRP(虚拟现实虚拟现实虚拟现实虚拟现实) )C C、、、、SketchUp(SketchUp(规划级三维可视化规划级三维可视化规划级三维可视化规划级三维可视化)+Revit()+Revit(二维可视化二维可视化二维可视化二维可视化+ +建筑级三维可视建筑级三维可视建筑级三维可视建筑级三维可视化化化化)+3DMAX+VRP()+3DMAX+VRP(虚拟现实虚拟现实虚拟现实虚拟现实) )D D、、、、SketchUp(SketchUp(规划级三维可视化规划级三维可视化规划级三维可视化规划级三维可视化)+Microstation()+Microstation(二维可视化二维可视化二维可视化二维可视化+ +建筑级三建筑级三建筑级三建筑级三维可视化维可视化维可视化维可视化)+ 3DMAX+VRP()+ 3DMAX+VRP(虚拟现实虚拟现实虚拟现实虚拟现实) )E E、、、、SketchUp(SketchUp(规划级三维可视化规划级三维可视化规划级三维可视化规划级三维可视化)+Microstation()+Microstation(二维可视化二维可视化二维可视化二维可视化+ +建筑级三建筑级三建筑级三建筑级三维可视化维可视化维可视化维可视化+ +虚拟现实虚拟现实虚拟现实虚拟现实) ) 推荐的技术标准推荐的技术标准推荐的技术标准推荐的技术标准 Suggested standard Suggested standard Suggested standard Suggested standard 以以以以IFCIFC相关标准为基准相关标准为基准相关标准为基准相关标准为基准具体操作：具体操作：具体操作：具体操作：ArchiCADArchiCADArchiCADArchiCAD、、、、 MicrostationMicrostationMicrostationMicrostation、、、、RevitRevitRevitRevit均全方位支持均全方位支持均全方位支持均全方位支持IFCIFCIFCIFC全面引入全面引入全面引入全面引入BIMBIMBIMBIM系统系统系统系统IFC as basic standardIFC as basic standardUse ArchiCADUse ArchiCAD、、、、 MicrostationMicrostation、、、、Revit to support IFCRevit to support IFCIntroduce BIM systemIntroduce BIM system4. 世博园区数字可视化管理世博园区数字可视化管理总平台总平台Integrated digital visual management Integrated digital visual management platformplatform of Expo site of Expo sitestructure structure structure structure structure structure 世博园区数字可视化管理平台世博园区数字可视化管理平台Digital visual management platformDigital visual management platform建设工程管理系统建设工程管理系统Building Building 规划决策支持系统规划决策支持系统Planning & DesignPlanning & Design后续利用管理系统后续利用管理系统Post usePost use现状基础数据库系统现状基础数据库系统Existing databaseTrafficEnvironmentfacilitiesarchitectureLand useEtc.运营管理系统运营管理系统OperationOperationSite planArchitecture designtransportationinfrastructureMaster planEtc.Safety managementProcess managementInvestment managementProcedural managementSite supervisionEtc.Logistics managementsmarth transportationsafety garanteeTicket managementInformation exchagementEtc.TrafficEnvironmentfacilitiesarchitectureLand useEtc.软件：软件：软件：软件：ProgramProgramProgramProgram运用DIRECTOR技术，整合整个系统平台同时采用FLASH DREAMWEAVER PHOTOSHOP ILLUSTRATOR FIREWORKS 等软件之所长，完善系统的功能和效果。

DIRECTOR, FLASH, DREAMWEAVER to integrate following formats on one platform: dwg, jpg, swf, mpg, avi, xls…Thank you!Thank you!Prof. WU ZhiqiangProf. WU Zhiqiang2006.10.142006.10.14IPMA International Young Crew WorkshopIPMA International Young Crew Workshop ShanghaiShanghai，，，，ChinaChina，，，，1133th -1th -144th October 2006th October 2006。