Rejoice飘柔广告优势分析英文PPT.ppt

Attraction Of1 An Attractive Story•Star effect•Series of romantic love stories•Plot perfectly is combined with the function of different products•Fully arouses the audience's interest 2Star Effect•Eye-catching：with beautiful lady and handsome guy 3Romance •Every romantic scene is conducted under the effect of the hair.eg:the way they know each other the way he proposes to her and the way they hold their wedding4The Highlight •The plot naturally combined with the products:in different occasions people need different products for different function.5Suspanse•People will like to see what's going to happen between the two,so the audience will pay attention to every new version.6•Two Main Points of Propaganda: Smoothness & TendernessClear Theme7￿￿￿￿The￿smoothness￿makes￿your￿pulse￿race￿if￿touched“非一般的柔顺，触发非一般的心动”8The￿smoothness￿is￿unforgetable￿once￿touched9 Chinese Aesthetics• Long Straight Shining Black hair--beauty in Chinese's eyeseg:Xiao Longnv played by Liu Yifei10Clear Target Consumers•If you want a smooth relationship,first of all you should make your hair smooth11Confidence-giving•When you are going to see the one you care,the smooth hair help to make you confident enough t stand in front of him.12Trustable•Play a vital role in some important moments13Smoothy hair promotes smoothy life14Conclusion•The commercial is very attractive•The core value is to make the hair smoothy•It makes the products reliable to the consumers•It symbolized that if we take good care of our hair,we can live a happy life.15 刚才的发言，如刚才的发言，如有不当之处请多指有不当之处请多指正。

谢谢大家！　　正谢谢大家！　　16。