恒大矿泉水集团培训资料 3.doc

0目录矿泉水集团基本情况介绍 ................................................................................................................3第一章 矿泉水知识介绍 ..................................................................................................................4一、矿泉水基本知识的普及、介绍 ........................................................................................4二、矿泉水整体市场概况 ........................................................................................................41、近年来我国矿泉水行业发展概况 ..............................................................................42、我国中低端矿泉水市场概况 ......................................................................................53、我国高端矿泉水市场概况 ..........................................................................................5三、其他矿泉水生产厂家简介 ................................................................................................6四、长白山矿泉水水源地的介绍 ............................................................................................7五、项目概况及规划 ................................................................................................................81、项目总体概况 ..............................................................................................................82、项目总体规划及配套设施 ..........................................................................................83、项目首期规划 ..............................................................................................................9六、 我们产品的水质、生产设备、生产工艺等 ..................................................................91、产品水质 ......................................................................................................................92、生产设备 ....................................................................................................................103、生产工艺 ....................................................................................................................11七、 产品理念 ........................................................................................................................14第二章 长白山矿泉水产品推广及销售渠道 ................................................................................15一、市场定位 ..........................................................................................................................15二、恒大冰泉产品推广 ..........................................................................................................151、线上推广渠道 ............................................................................................................162、线下营销渠道 ............................................................................................................16三、产品销售渠道 ..................................................................................................................171、终端直营渠道 ............................................................................................................172、KA 渠道 .....................................................................................................................173、特通渠道 ....................................................................................................................174、经销商渠道 ................................................................................................................18第三章 销售技巧 ............................................................................................................................18一、产品定位 ..........................................................................................................................18二、产品优势 ..........................................................................................................................19三、销售人员应具备的能力 ..................................................................................................19四、各大平台销售技巧 ..........................................................................................................191、零售网点直销 ............................................................................................................192、电商直销 ....................................................................................................................203、直销技巧 ............................................................................................................21五、销售应答模拟 ..........................................................................................................23第四章 网上销售流程 ....................................................................................................................24一、流程图 ..............................................................................................................................24二、流程详解 ..........................................................................................................................24三、重点功能介绍 ..................................................................................................................261第五章 仓储管理内容 ...................................................................................。