理解客户作业论文_英文版.doc

理解客户论文英文版ContentsIntroduction 3Review of the models and theories about motivation 4the importanee of motivation 4Maslow5s hierarchy of needs and psychological motives 5The impact of the marketing strategy motivation theory 6Analyze the motivation of target consumers 6Characteristics of university Students 6university students' unsatisfied need 7the function of marketing mix of Nokia 9Nokia Marketing Mix 9Product Strategy 9Pricing Strategy 94」.3 Place Strategy 104.1.4 Promotion Strategy 10the marketing mix of Nokia meet College students 11conclusion and recommendation 12Con elusion 12Recommendation 1214ReferencesMarketing Strategy and the Relationship betweenCorporate ValuesIntroductionOperators to the fierce competition in the market to survive and develop, they need to continuously improve the management and operational capacity to adapt to market changes. The ability to test the operator is an im porta nt marketing is to look at the conte nts of their minds the •'consumer'1 concept, because the effective marketing strategy is built on the basis of understanding of consumer psychology・ Over the past decade developed countries, especially Europe, America, Japan and other countries have made in the fight for market success stories one after another description: market!ng strategic thinking is: to study the psychological characteristics of consumers in the market, and based on the characteristics of market!ng strategy formulation be in an invincible position in the market. In contrast, although many of our operators are lip service Mto consumer psychology as the center；* but Iong-term ”mindset” was formed in the mind as the center of my busi ness con cept, the con temporary con sumer do not understand the psychological, so the market is getting smaller and smaller, business is increasingly difficult・ What can be done to grasp the psychology of consumers and win the future market, after reading this article might give them some inspiration.1・ Contemporary Perspective, Consumer Psychology*1.1 Target products and target customersPsychological characteristics of consumers is: what consumers think (cognitive), what they feel (experience), they do (behavior) and can have an impact on these things and the place (environment). It is the differenee each of these areas, which makes the face of consumer behavior, marketing strategy shows that diversity also makes the market has become more colorful. The two sides called Hprofitable,, is based on this principle do not. So the operator is an important concept: how to ensure that doing business with the consumers want, feel and act the same・Customer satisfactionToday, many operators did not really reflect the marketing concept and psychological characteristics of consumers, but from their own point of view, Hl want consumers toH business philosophy, to develop a Hmarketing strategy'1 is only in this position, will product, price, place and promotion (the 4P) to combi nation in the market. This is actually the majority of marketi ng activities, "product positioning” instead of ”psychological orientation of consumers.M Marketing gurus often say: "The sole purpose of business is to create the consumer." So this kind of ”consumers" What kind or what features? Moment we may be difficult to say. But fundamentally, consumers want from a desire to meet their needs, driven by latent form. The reason why is because the market launch products or services to meet the needs of consumers and meet their desire・ However, the manufacturers often make a mistake is only on the subjective views of their own so-called virtual consumers, rather than based on a market survey and study to make・ This characterized by the error out of the marketing concept can not exist in reality among consumers, or just a very few and can not form a market.Understanding of Mconsumer psychology11 The key is to gradually through the formation of market research・ An important purpose of market research is to analyze the status of consumer psychology, characteristics and trends. Study consumer psychology is the key to three questions: First, what consumers buy, and second, why consumers buy, how consumers only buy three. However, in reality, consumers of these three issues by many factors, such as by age, sex, occupation, economic status, lifestyle and other personal factors, are motivation, perception, beliefs, attitudes and other psychological factors impact, but also by social class, related groups, families, culture, subculture, and foreign culture and other social factors. Ever-cha nging as con sumer psychology is so comm on role of these factors in purchasing behavior is diverse. Because of this, in order to be successful we must have a real perspective of consumer psychology.2. Meets the needs of the consumer mindConsumer expectatio nsToday, the criteria for con sumer choice of goods is no Ion ger based on ” good” or HbadH idea of the rational。