合作策略英文-.docx

合作策略英文 1、CooperativeStrategyMichaelA.HittR.DuaneIrelandRobertE.HoskissonChapter91nStrategyImplementationChapter11OrganizationalStructureandControlsChapter10CorporateGovernanceChapter12StrategicLeadershipStrategyFormulationStrategicCompetitivenessAbove-AverageReturnsStrategicIntentStrategicMissionChapter2TheExternalEnvironmentChapter3TheInternal 2、EnvironmentTheStrategicManagementProcessFeedbackStrategicInputsStrategicActionsStrategicOutcomesChapter13StrategicEntrepreneurshipChapter6Corporate-LevelStrategyChapter9CooperativeStrategyChapter5CompetitiveRivalryandCompetitiveDynamicsChapter8InternationalStrategyChapter4Business-LevelStrategyChapter7AcquisitionandRestructuringStrategi 3、es2nCooperativeStrategyCooperativestrategyisastrategyinwhichfirmsworktogethertoachieveasharedobjectiveCooperatingwithotherfirmsisastrategythatcreatesvalueforacustomerexceedsthecostofconstructingcustomervalueinotherwaysestablishesafavorablepositionrelativetocompetition3nStrategicAllianceAstrategicallianceisacooperativestrategyinwhichfi 4、rmscombinesomeoftheirresourcesandcapabilitiestocreateacompetitiveadvantageAstrategicallianceinvolvesexchangeandsharingofresourcesandcapabilitiesco-developmentordistributionofgoodsorservices4nCombinedResourcesCapabilitiesCoreCompetenciesResourcesCapabilitiesCoreCompetenciesResourcesCapabilitiesCoreCompetenciesStrategicAllianceFirmAFirmB 5、Mutualinterestsindesigning,manufacturing,ordistributinggoodsorservices5nTypesofCooperativeStrategiesJointventure:twoormorefirmscreateanindependentcompanybycombiningpartsoftheirassetsEquitystrategicalliance:partnerswhoowndifferentpercentagesofequityinanewventureNonequitystrategicalliances:contractualagreementsgiventoacompanytosupply,pro 6、duce,ordistributeafirm’sgoodsorserviceswithoutequitysharing6nMarketReasonSlowCycleGainaccesstoarestrictedmarketEstablishafranchiseinanewmarketMaintainmarketstability(e.g.,establishingstandards)ReasonsforStrategicAlliancesbyMarketType7nMarketReasonFastCycleSpeedupdevelopmentofnewgoodsorserviceSpeedupnewmarketentryMaintainmarketleadersh 7、ipFormanindustrytechnologystandardShareriskyRDexpensesOvercomeuncertaintyReasonsforStrategicAlliancesbyMarketType8nMarketReasonStandardCycleGainmarketpower(reduceindustryovercapacity)GainaccesstocomplementaryresourcesEstablisheconomiesofscaleOvercometradebarriersMeetcompetitivechallengesfromothercompetitorsPoolresourcesforverylarg 8、ecapitalprojectsLearnnewbusinesstechniquesReasonsforStrategicAlliancesbyMarketType9nBusiness-LevelCooperativeStrategies:ComplementaryAlliancescomplementarystrategicalliancesaredesignedtotakeadvantageofmarketopportunitiesbycombiningpartnerfirms’assetsincomplementarywaystocreatenewvaluetheseincludedistribution,supplieroroutsourcingallian 9、ceswherefirmsrelyonupstreamordownstreampartnerstobuildcompetitiveadvantageComplementaryStrategicAlliances10nBusiness-LevelCooperativeStrategies:MarginMarginPrimaryActivitiesSupportActivitiesServiceMarketingSalesOutboundLogisticsOperationsInboundLogisticsFirmInfrastructureHumanResourceMgmt.TechnologicalDevelopmentProcurementMarginM 10、arginPrimaryActivitiesSupportActivitiesServiceMarketingSalesOutboundLogisticsOperationsInboundLogisticsFirmInfrastructureHumanResourceMgmt.TechnologicalDevelopmentProcurementVerticalAllianceSupplierverticalcomplementarystrategicallianceisformedbetweenfirmsthatagreetousetheirskillsandcapabilitiesindifferentstagesofthevaluechaintocre 11、atevalueforbothfirmsoutsourcingisoneexampleofthistypeofallianceBuyerComplementaryStrategicAlliances11nBusiness-LevelCooperativeStrategies:MarginMarginPrimaryActivitiesSupportActivitiesServiceMarketingSalesOutboundLogisticsOperationsInboundLogisticsFirmInfrastructureHumanResourceMgmt.TechnologicalDevelopmentProcurementMarginMarginP 12、rimaryActivitiesSupportActivitiesServiceMarketingSalesOutboundLogisticsOperationsInboundLogisticsFirmInfrastructureHumanResourceMgmt.TechnologicalDevelopmentProcurementHorizontalAllianceBuyerPotentialCompetitorshorizontalcomplementarystrategicallianceisformedbetweenpartnerswhoagreetocombinetheirresourcesandskillstocreatevalueinthes 13、amestageofthevaluechainfocusonlong-termproductdevelopmentanddistributionopportunitiesthepartnersmaybecomecompetitorsrequiresagreatdealoftrustbetweenthepartnersBuyerComplementaryStrategicAlliances12nBusiness-LevelCooperativeStrategies:competitionresponsestrategicalliancesoccurwhenfirmsjoinforcestorespondtoastrategicactionofanothercompet 14、itorbecausetheycanbedifficulttoreverseandexpensivetooperate,competitionresponsestrategicalliancesareprimarilyformedtorespondtostrategicratherthantacticalactionsCompetitionResponseAlliancesCompetitionResponseAlliancesComplementaryAlliances13nBusiness-LevelCooperativeStrategies:uncertaintyreducingstrategicalliancesareusedtohedgeagainstri 15、skanduncertaintythesealliancesaremostnoticedinfast-cyclemarketsalliancemaybeformedtoreducetheuncertaintyassociatedwithdevelopingnewproductortechnologystandards。